models of communications
TRANSCRIPT
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Communication
"Of all of our inventions for mass communication, pictures still speak the most universally understood language.“
Walt DisneyTypes:I. Verbal Communication (word, speech, text)II. Non Verbal Communication (Cues, body, color,
language and gestures etc.)
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50% of any communication is understood by the body language and cues.
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I. CONVEYING THE RIGHT MESSAGEII. COORDINATION OF EFFORTIII. GOOD INDUSTRIAL RELATIONIV. DEVELOPMENT OF MANAGERIAL SKILLS
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Process Encoding
Message
Channel
Receiver
Decoding
Feed back
Sender
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Barriers of Communication
•Lack of Knowledge
•Lack of Listening Skills
•Lack of Interest
•Inability to understand
•Cultural and Religious Differences
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Models of CommunicationLaswell (1948)
Linear Model
Weaver & Shannon
Who
What
In wha
t channel
To whom
With
what
effect
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Models of CommunicationInteractive Model
Interactive Model
Message
↔
Encoder Source Decoder
Decoder Source Encoder
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Transactional Model
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