model for building (and adjusting) your 2015 lead scoring program
DESCRIPTION
Demand Gen Report's Strategy & Planning Series session sponsored by Act-On Software #SPS2014TRANSCRIPT
![Page 1: Model for Building (and Adjusting) Your 2015 Lead Scoring Program](https://reader036.vdocuments.site/reader036/viewer/2022062320/55909e431a28ab7a148b471f/html5/thumbnails/1.jpg)
Session sponsored by
#SPS14
Model for Building (and Adjusting) Your 2015 Lead Scoring Program
![Page 2: Model for Building (and Adjusting) Your 2015 Lead Scoring Program](https://reader036.vdocuments.site/reader036/viewer/2022062320/55909e431a28ab7a148b471f/html5/thumbnails/2.jpg)
#SPS14
Questions / ON24 Logistics
• Download this white paper.• View our podcast.• Take our assessment• …
![Page 3: Model for Building (and Adjusting) Your 2015 Lead Scoring Program](https://reader036.vdocuments.site/reader036/viewer/2022062320/55909e431a28ab7a148b471f/html5/thumbnails/3.jpg)
#SPS14
Follow this webinar on Twitter
#LLCseries Demand Gen Report: @DG_Report
Act-On Sofware: @ActOnSoftware
Chris Hardeman: @cchardeman
Janelle Johnson: @janelle_johnson
![Page 4: Model for Building (and Adjusting) Your 2015 Lead Scoring Program](https://reader036.vdocuments.site/reader036/viewer/2022062320/55909e431a28ab7a148b471f/html5/thumbnails/4.jpg)
#SPS14
About Demand Gen Report
@DG_Reporthttp://linkd.in/DG_Specialists
• Launched in 2007 to track best practices in lead generation
• Newsletter has grown to more than 28,000 readers
• We also offer a menu of research and best practices reports
• New audio/video podcasts at DemandGenReport.com
![Page 5: Model for Building (and Adjusting) Your 2015 Lead Scoring Program](https://reader036.vdocuments.site/reader036/viewer/2022062320/55909e431a28ab7a148b471f/html5/thumbnails/5.jpg)
#SPS14
Keeping Score of Lead Targeting
Yet there is a lack of confidence in the results generated.
The top two reasons that respondents lack
confidence in their lead
scoring are: incomplete or inconsistent
data (59%), and Insufficient insight into which
attributes indicate buying behavior (44%).
![Page 6: Model for Building (and Adjusting) Your 2015 Lead Scoring Program](https://reader036.vdocuments.site/reader036/viewer/2022062320/55909e431a28ab7a148b471f/html5/thumbnails/6.jpg)
#SPS14
PanelistsMODERATOR:
Chris Hardeman,Vice President, SalesAct-On Software
Andrew Gaffney, Editor,
Demand Gen Report
Janelle Johnson,Director, Demand GenAct-On Software
![Page 7: Model for Building (and Adjusting) Your 2015 Lead Scoring Program](https://reader036.vdocuments.site/reader036/viewer/2022062320/55909e431a28ab7a148b471f/html5/thumbnails/7.jpg)
![Page 8: Model for Building (and Adjusting) Your 2015 Lead Scoring Program](https://reader036.vdocuments.site/reader036/viewer/2022062320/55909e431a28ab7a148b471f/html5/thumbnails/8.jpg)
![Page 9: Model for Building (and Adjusting) Your 2015 Lead Scoring Program](https://reader036.vdocuments.site/reader036/viewer/2022062320/55909e431a28ab7a148b471f/html5/thumbnails/9.jpg)
![Page 10: Model for Building (and Adjusting) Your 2015 Lead Scoring Program](https://reader036.vdocuments.site/reader036/viewer/2022062320/55909e431a28ab7a148b471f/html5/thumbnails/10.jpg)
![Page 11: Model for Building (and Adjusting) Your 2015 Lead Scoring Program](https://reader036.vdocuments.site/reader036/viewer/2022062320/55909e431a28ab7a148b471f/html5/thumbnails/11.jpg)
![Page 12: Model for Building (and Adjusting) Your 2015 Lead Scoring Program](https://reader036.vdocuments.site/reader036/viewer/2022062320/55909e431a28ab7a148b471f/html5/thumbnails/12.jpg)
![Page 13: Model for Building (and Adjusting) Your 2015 Lead Scoring Program](https://reader036.vdocuments.site/reader036/viewer/2022062320/55909e431a28ab7a148b471f/html5/thumbnails/13.jpg)
![Page 14: Model for Building (and Adjusting) Your 2015 Lead Scoring Program](https://reader036.vdocuments.site/reader036/viewer/2022062320/55909e431a28ab7a148b471f/html5/thumbnails/14.jpg)
![Page 15: Model for Building (and Adjusting) Your 2015 Lead Scoring Program](https://reader036.vdocuments.site/reader036/viewer/2022062320/55909e431a28ab7a148b471f/html5/thumbnails/15.jpg)
![Page 16: Model for Building (and Adjusting) Your 2015 Lead Scoring Program](https://reader036.vdocuments.site/reader036/viewer/2022062320/55909e431a28ab7a148b471f/html5/thumbnails/16.jpg)
![Page 17: Model for Building (and Adjusting) Your 2015 Lead Scoring Program](https://reader036.vdocuments.site/reader036/viewer/2022062320/55909e431a28ab7a148b471f/html5/thumbnails/17.jpg)
![Page 18: Model for Building (and Adjusting) Your 2015 Lead Scoring Program](https://reader036.vdocuments.site/reader036/viewer/2022062320/55909e431a28ab7a148b471f/html5/thumbnails/18.jpg)
![Page 19: Model for Building (and Adjusting) Your 2015 Lead Scoring Program](https://reader036.vdocuments.site/reader036/viewer/2022062320/55909e431a28ab7a148b471f/html5/thumbnails/19.jpg)
![Page 20: Model for Building (and Adjusting) Your 2015 Lead Scoring Program](https://reader036.vdocuments.site/reader036/viewer/2022062320/55909e431a28ab7a148b471f/html5/thumbnails/20.jpg)
![Page 21: Model for Building (and Adjusting) Your 2015 Lead Scoring Program](https://reader036.vdocuments.site/reader036/viewer/2022062320/55909e431a28ab7a148b471f/html5/thumbnails/21.jpg)
![Page 22: Model for Building (and Adjusting) Your 2015 Lead Scoring Program](https://reader036.vdocuments.site/reader036/viewer/2022062320/55909e431a28ab7a148b471f/html5/thumbnails/22.jpg)
![Page 23: Model for Building (and Adjusting) Your 2015 Lead Scoring Program](https://reader036.vdocuments.site/reader036/viewer/2022062320/55909e431a28ab7a148b471f/html5/thumbnails/23.jpg)
#SPS14
Q & A // PanelistsMODERATOR:
Chris Hardeman,Vice President, SalesAct-On Software
Andrew Gaffney, Editor,
Demand Gen Report
Janelle Johnson,Director, Demand GenAct-On Software
![Page 24: Model for Building (and Adjusting) Your 2015 Lead Scoring Program](https://reader036.vdocuments.site/reader036/viewer/2022062320/55909e431a28ab7a148b471f/html5/thumbnails/24.jpg)
#SPS14
Submit Your Questions
• Download this white paper.• View our podcast.• Take our assessment• …
![Page 25: Model for Building (and Adjusting) Your 2015 Lead Scoring Program](https://reader036.vdocuments.site/reader036/viewer/2022062320/55909e431a28ab7a148b471f/html5/thumbnails/25.jpg)
#SPS14
Thanks for attending this session!
Make sure to attend other sessions in #SPS14!
http://dg-r.co/sps_14#SPS14