M O D AA R T, D E S I G N & F A S H I O N

SEPTEMBER 2011SCARLET CARLSON ORIGINAL

THE PILOT ISSUEQUARTERLY ONLINE MAGAZINE

EDITOR’S NOTE“It has been a awesome experience for the house of Scarlet Carlson to work with a team of creative members, to come out with its first catalog magazine, M.O.D.A, for the past few months for this print version. The launching of M.O.D.A came in at the most appropriate time as we celebrate my brother and my birthday in this September=)

M.O.D.A is a quarterly online magazine, created by the two brothers of Scarlet Carlson,Zachariah and myself, with its name inspired from a Italian word, “moda”, which means fashion. It aims to feature our latest Men’s and Women’s Accessories Collection and cool stuff that got to do with our local fashion/art scenes.

Right now, we are just looking forward to how to celebrate Scarlet Carlson’s 1st Anniversary this coming December in the most festive mood!!! Drop us an email if you’re interested to contribute in any way. Editorial, Design, Production, Photography, Art, anything at all.”

MODEL: ALESSA PERGERPHOTOGRAPHER: CORNELYUS TANFASHION DESIGNER: JOEL XIANGMAKE-UP ARTIST: MICHELLE FUNG ( H/P: 8345 8490)HAIR STYLING: MARK CHENG ( H/P:9109 9078)OUTFIT: JUMPER SUIT AND COMPASS NECKLACE,

BOTH FROM SCARLET CARLSON

ON THE COVER

“ It was a divine blessing from above, of how we manage to get hold of Alessa Perger as our model in this Collection, all thanks to this make-up artist, Shirley Damian, I met over at last Women’s Fashion Week Preview. This Germany originated bombshell, who have been staying in Singapore for more than 7 years, came to us as a very understanding and versatile female model to work with, through out the shooting process. And thanks to her, we have such great shots of her for magazine.”

SCARLET CARLSON DESIGNERS:CORNELYUS TAN & ZACHARIAH YAM

DIRECTOR: CORNELYUS TAN

ART DIRECTION: CREATIVE DIRECTOR: CORNELYUS TANGRAPHIC DESIGNER: CHAY JIANG

EDITORIAL:

EDITOR-in-CHIEF : CORNELYUS TAN & ZACH YAM JIAN HAO

CONTRIBUTING-EDITOR: DINAH KAM

PHOTOGRAPHY:

PHOTOGRAPHER: SEBASTIAN TAN, CORNELYUS TAN & RICHMOND

ADVERTISING ENQUIRIES:

SCARLETCARLSON@GMAIL.COM

CONTRIBUTORS:

JOEL, JOCELYN CHUA, ANNETTE YEO, CALLY HO ,MARK CHENG & MICHELLE FUNG

WEBSITE:http://www.tumblr.com/tumblelog/scarletcarlson

ONLINE MAGAZINE WEBSITE:http://issuu.com/scarlet_carlson/docs/moda

TWITTER:http://twitter.com/Scarlet_Carlson

ENQUIRIES FOR PARTNERSHIP/COLLABORATION:SCARLETCARLSON@GMAIL.COM

*Drop us an email if you’re interested to contribute in any way - Editorial, Fashion design, Jewelry/accessories design, photography, art, anything at all.

M O D AA R T, D E S I G N & F A S H I O N

“Heyhey, just wanna say I’ve received my package :))) Super nice and I REALLY ♥ the items! They were all delightfully miniscule yet detailed! Plus, they are not light (as in fake kinda light) but have some weight so they feel just like their real counterparts! Real vintagey and must-haves! Thanks alot for your patience in all my questions too! :D P.S. I’m even keeping the package the items came in! I think those background photos/ pictures are custom-made by you? They are too groovy to throw plus they match the items! Haha, using them as bookmarks and front of notebook as covers :)”

–MELISSA

“Thank you so much for your prompt reply. My sister introduced me to the facebook page, she’s a fan & I have become one too! Really pretty stuff you got.”

– SUZLYNN

MAIL OF THE MONTH

CUSTOMER OF THE MONTH

THIS MONTH’S MAIL AND CUSTOMER OF THE MONTH WILL EACH RECEIVE A $5 VOUCHER & A PACKET OF PENDANTS FROM SCARLET CARLSON.

We have a JACK SPARROW jewelry collection, worth $100, and $5 vouchers to give away!!! Simply answer these two questions “Who founded scarlet carlson?” and “When was Scarlet Carlson founded?” correctly, and EMAIL us with this format:1)Your full name 2)Contact Number 3) correct answer to SCARLETCARLSON@GMAIL.COvvM and you will stand a chance to WIN a set of JACK SPARROW LIMITED COLLECTION JEWELRY SET that includes the “ Nautical Telescope necklace” & “ Nautical Lantern Necklace” from our Women’s collection “Shipwrecked”.Walk away with $5 vouchers today!!!! Simply refer/suggest 2 friends to “LIKE” our facebook page, Scarlet Carlson!!! Then post the name of these 2 friends on our facebook wall, After your 2 friends had “LIKE” our page, You will be notified via facebook of details on your e-voucher collection.

WIN & GIVEAWAYS!!!!

SHIPWRECKEDSCARLET CARLSON PRESENTS YOU ITS LATEST WOMEN’S COLLECTION: SHIPWRECKED, WITH ALL ITS PIECES INSPIRED BY BOTH OF THE BROTHERS’ NAUTICAL BACKGROUND, BRINGING YOU INTO A WORLD OF BEING EMOTIONAL WRECKAGE. EACH PIECE IN THIS COLLECTION IS DESIGNED TO MATCH THE MODEL, PORTRAYING A WOMAN OF CONFLICTING THOUGHTS : HOPE AND DESPAIR , LOVE AND BITTNESS. WAITING FOR THE RIGHT MAN TO BRING HER OUT OF HER MIRY CLAY.`

PHOTOGRAPHER: SEBASTIAN TANART DIRECTION: CORNELYUS TANWARDROBE/ STYLING: JOEL XIANG AND CORNELYUS TANMAKE-UP ARTIST: MICHELLE FUNGHAIR-STYLIST: MARK CHUNGASSISTANTS/LIGHTINGS: RICHMOND AND ZACH YAM JIAN HAOMODEL: ALESSA PERGER

WOMEN’S COLLECTIONS

NAUTICAL LANTERN NECKLACEA REPLICA OF A REAL NAUTICAL LAMP USED DURING MARINE NAVIGATION, DESIGNED WITH A TINT OF STEAMPUNK-NESS ADDED INTO IT. USE THIS LAMP ON THE NECKLACE TO LIGHT UP THE DARKEST NIGHT OF YOUR WORLD WHEN YOU ARE LOST.

“Your word is a ltamp to guide my feet and a light for my path.”

GOLDEN COMPASS NECKLACEUNIQUELY DESIGNED IN THE SHAPE OF A SHIP’S STEERING WHEEL COMPANIED WITH A FULLY FUNCTIONAL COMPASS ON IT. A PERFECT NEO VICTORIAN COMPANY FOR SEA TRAVELERS. USE IT WHEN YOU ARE LOST IN YOUR WAY, STANDING AT THE CROSSROAD MAKING THE MOST DIFFICULT DECISION IN YOUR LIFE.

NAUTICAL TELESCOPE NECKLACE

NAUTICAL AND FANTASY INSPIRED. A FULLY WORKING SCOPE THAT OPENS/CLOSES, ALLOWING YOU TO VIEW A FAR. PERFECT FOR YOUR STEAMPUNK CREATION. USE THIS TO MAGNIFY YOURSELF WHEN EVERYTHING ELSE SEEMS LARGER THAN YOU.

NAUTICAL HOUR GLASS NECKLACEA FULLY FUNCTIONAL HOUR GLASS WITH A FEW SECONDS WORTH OF SAND IN IT. INVEST YOUR TIME ON THINGS THAT WILL LAST FOREVER.

“everything will fade away, but my love will remains the same”

STEAMPUNK DIVER HELMET NECKLACEA VERY VINTAGE AND STEAMPUNK DIVER HELMET CREATED WITH OUR NAVAL BACKGROUND IN MIND. PERFECT PIECE TO BE DONNED WITH PRIDE.

NAUTICAL BOATSWAIN PIPE NECKLACE

A BOATSWAIN PIPE IS USED TO TRANSMIT SIGNALS OR CONVEY MESSAGES FROM ONE POINT TO ANOTHER POINT DURING SAILING.A VINTAGE AND WORKABLE PIECE THAT PRODUCES SOUNDS ONCE PIPED.

“ASSURED” NECKLACE

small yet the most important thing that you can trust during the most crucial time that will bring you through.

TENACIOUSMEN’S COLLECTION

MEN’S COLLECTIONS

“beguiliing” necklace

enchanting you with his exterior sexi-ness on, but hidden with a much jadedness within him,that sometimes push you away.

A round sleeve with a hexagon in the mid-dle. Within a smooth, perfect exterior may lie a jagged, twisted interior.

“hefty” necklace

hefty pieces of nut bound by a thin leather strip in the middle. THE FRAGILITY of a heavy heart.

“secured” necklace

a strong eye to secure and bolt to secure to when the going gets tough. created with a meaning to convey the message that “one may be strong, but one can pull through any circumstances, if he stands tall.

“bottled” necklace

a secret with a secret. with-in the bottle, hid a small plastic bottle for you to place your “secret” inside.

IMG_7998

“entwined” necklace

two rings entwined for all times by the strongest bond.

One would always associate fashion design with female designers, what is more for jewelry and accessories design!!! But you would never have imagine two naval guys graduated with a engineering

background, would ever become interested in designing accessories and jewelries. And these two guys are none other than the two brothers who founded the independent label, Scarlet Carlson – Cornelyus Tan and Zach Yam. They are particularly known for their quirkiness and a touch of steampunkness into their designs, among all their customers, which drew many to come and purchase unique pieces from them. Today, I have the privilege to sit down with the Creative Director of Scarlet Carlson, Cornelyus, to find out more about him. TEXT: DINAH

Hi Cornelyus, What made you and your brother to start up this business?

It has always been our dream to start up our own label and boutique since our school days in 2005. Though we did not study fashion or jewelry design as part of our curriculum, but it is something that both of us are passionate in doing – to show others our creative side.

Why accessories and not clothes or shoes?

It has never come across our mind that we will ever design more accessories more than clothes design. At first, we did came out with a collection of Tshirts for our shop but in the process, we realized that both of us are more cut out in designing accessories. Furthermore, our customers responded more towards our accessories and we received a lot of encouraging feedbacks from customers too, which led us to go on with this direction.

What’s the meaning of ‘Scarlet Carlson’? Is there any story behind it?

The name was chosen over a business dinner with my brother at Food Republic at Ion, hahaha!!! We were throwing ideas in for our shop but somehow he found the name, which was inspired from the movie,V for Vendetta. In the movie, Scarle Carlson, is an extinct species and specially bred by this murderer that whenever he kills someone he places this rose beside the corpse as his signature. Though the name is related to the dark side but not for that meaning, it was chosen – we want to tell people that we are the only people that breed this unique kind of designs at our own “vineyard”. And Scarlet Carlson is founded on 11 December 2010.

Tell us about more of your source of inspirations.

We are inspired by everyday things and somehow both of us have our unique way of looking at ordinary objects from a unique point of view and fuse them together into our own unique pieces. And since we both came from marine background, therefore our designs are partly influenced by science and our engineering knowledge.

Share with us on how you and brother work together as a team. What are your styles or design direction?

Both me and my brother have our very own ways of managing stuff, thus, there were a lot of times we had conflict in opinions in how to run the business, but we always try to sit down to iron out our differences for our business. My brother, Zach, is in charge of the men’s collection; while I m put in charge of the women’s collection, public relations and marketing. For myself, I am a very flamboyant and colorful person, hence, I tend to inject my quirky side into my pieces which I design for ladies. I love transforming daily things which we have long forgotten or lost in our times, into miniature designs for our label.While my brother’s designs inclined more towards the sleek, minimalist style and unique direction. He loves to use raw materials like raw materials eg. bolts, nuts and gears. Nonetheless, we try to find a common direction to put the pieces together, which we like to call it “Steampunk”.

Tell us a little about yourself.

I am a self-taught designer, who love to do graphic design, photography and a water sports enthusiast. I love SQUIRREL, especially the chipmunks, because many people associate me with Theodore from the chipmunks. I love to smell everything!!! And I hate watermelons..hahaha.. and my friends tend to think that I am fashionista, which I think I am far away from it…=P

What are your future plans for Scarlet Carlson?

This december would be our first year anniversary at Scarlet Carlson, so we are planning something big – bigger clothes and accessories collection, perhaps collaborations too. So stay tuned!!! M

INTERVIEW

CATALOG

collectionSTEAMPUNK

BEGUILING NECKLACE

$45

MECHANICAL LOVERSNECKLACE

$35

LOVE IS COMPLICATEDNECKLACE

$40

VINTAGE WATCHMAKERBOTTLE NECKLACE

$40

HEFTY NECKLACE

$48

BOTTLED NECKLACE$35

SECURED NECKLACE$40

SAFETY NECKLACE$35

ENTWINED NECKLACE$40

NAUTICAL LANTERN NECKLACE

$58

STEAMPUNK DIVER HELMET NECKLACE

$68

NAUTICAL BOATSWAIN PIPE NECKLACE

$58

NAUTICAL TELESCOPE NECKLACE

$75

NAUTICAL SEXTANT NECKLACE

$68

GOLDEN COMPASS NECKLACE

$70

NAUTICAL HOURGLASS NECKLACE

$70

NAUTICAL PULLEY NECKLACE

$58

WE ARE NOW STOCKED UP AT THE LITTLEDROM STORE (7 ANN SIANG HILL, SINGAPORE 069791) ENJOY 10% OFF IF YOU WERE REFERED

THERE THROUGH THIS MAGAZINE. SIMPLY QUOTE THE CODE “MODA” TO US OR TO THE LITTLEDROM STORE WHEN YOU MAKE THE PURCHASE.

VALID TILL 30 SEPT 11.

CATALOG

collectionQUIRKY CATALOG

RAINING MEN TSHIRT(PINK)

$35

MR “PRINGLES” TSHIRT(BIEGE)

$38

CAGED PARENTS TSHIRT(BIEGE)

$38

TOY CAMERA TSHIRT(WHITE)

$38

FORESTY ZEBRA TSHIRT(PINK)

$38

collectionQUIRKY CATALOG

AMERICA TIN PLANENECKLACE

$38

RETRO TIN PLANENECKLACE

$38

BRITAIN TIN PLANENECKLACE

$38

FRANCE TIN PLANENECKLACE

$38

CRAYON RING(PURPLE/BLACK)

$20 EACH

CRAYON RING(YELLOW/BLUE)

$20 EACH

CRAYON RING(ORANGE/RED)

$20 EACH

VINTAGE NEWSPAPER NECKLACE

$28

BLUE HARMONICA NECKLACE

$35

BLACK HARMONICA NECKLACE

$35

RED HARMONICA NECKLACE

$35

RED CAMERA NECKLACE (WITH

SLIDESHOW$20

PURPLE CAMERA NECKLACE

(WITH SLIDESHOW)$20

BLUE CAMERA NECKLACE

(WITH SLIDESHOW)$20

HOLGA CAMERA NECKLACE (NON-3D)

$25

HOLGA CAMERA NECKLACE (NON-3D)

$25

PILOT LAUNCH OF M.O.D.A MAGAZINEA first time collaboration with the multi-disciplined label,SCARLET CARLSON, to launch their first online magazine catalog

to feature their latest Nautical & Steampunk Accessories “ShipWrecked” for Men and Women, on 1st September 2011.Visit

their facebook page at ”www.facebook.com/ScarletCarlson” to viewtheir updates and their magazine. Currently, stocked up at

The Little Dröm Store. Enjoy 10% off if you had read this magazineby telling us the code “MODA” when you purchase.

PROMOTIONS

EVENTS

men’s fashion week 2011

PHOTOGRAPHER : SEBASTIAN TAN

raoul fashion show (blueprint’11)

PHOTOGRAPHER:CORNELYUS TAN

women’s fashion week preview’ 11EVENTS

PHOTOGRAPHER: CORNELYUS TAN

We were very honored to be invited to have asneak peek into this year’s Women’s Fashion Week’s preview that was held last June, and having the chance to be on the front seats viewing beautiful pieces designed by none other than our local fashion designers, Ash-ley Isham & Thomas Wee and Frederick Lee.

Women’s Fashion Week 2011 Singapore will come end-October at The Shoppes at Marina Bay Sands.

EVENTSSCarlet’s creative director in this year’s fashion events

Cornelyus with Designare’s Editor, Kim Reyes at WFW’s preview

Cornelyus with 77th Street’s Founder & President, Elim ChewatAsian Fashion Summit

Cornelyus with Julian Hee, The Heart of the MFW’11 and

Mediacorp Artiste

Cornelyus with Nathaniel Ho, Mediacorp Artiste at WFW’s

Preview

Cornelyus with Pierre Png, Mediacorp Artiste at Raoul Fashion (Asia Fashion Week)

Cornelyus with Utt, the Voice of MWF, at MWF’s preview

Cornelyus with Alaric Tay,Mediacorp Artiste Cornelyus with Hossann

Leong at WFW’s previewCornelyus with Fiona Xie at WFW’s preview

BECOME OUR MODEL TODAY!!

ASPIRED TO BECOME A MODEL? HASTE NO MORE!! SCARLET CARLSON IS LOOKING FOR BEAUTIFUL & GOOD LOOKING MALE/FEMALE ASPIRING MODELS

TO JOIN US TO BE ON OUR NEXT COVER PAGE FOR OUR UPCOMING COLLECTION THIS DECEMBER. IF YOU THINK YOU HAVE WHAT IT GOT & YOU WANT PEOPLE TO SEE ON THE COVER PAGE, SEND IN YOUR 2 EDITORIAL PHOTOS OF YOURSELF TO SCARLETCARLSON@GMAIL.COM OR WRITE ON OUR FACEBOOK PAGE “SCARLET CARLSON” TO INDICATE YOUR INTEREST.