Mobilizing Generation 2.0

Presented to gtownsm4sgMarch 17, 2009

Ben Rigby, Mobilizing Generation 2.0

Gen 2.0 Really Surveys the Tools

Ladies Toolkit by plindberg http://www.flickr.com/photos/plindberg/164864822/

Chapter 1: Why Blog?

• Thought leadership• Share experiences and

value w/ community• SEO• Provide capture point

for marketing initiatives• Influence the media• Crisis PR• And much, much more

Chapter 2: Social Networks• The marketplace of ideas• New influentials cross pollinate• Groundswell movements• Search engines reward (especially

bookmarking sites)• Customer conversations• Event promotion• Real experiences discussed

Twestival

Benefited charity: water

Chapter 3: Videos & Photo Sites

• Act as blogs• With social networking capabilities• YouTube and Flickr are just the start

• Warning: Amateurism doesn’t equal viral video!

• Respect the medium

National Geographic: Global Warming 101

Really Winning Online: The Generous Web

Image: Mongolia, One Laptop Per Child http://www.flickr.com/photos/olpc/2606363417/

Chapter 4: The Future is Mobile

• Global – Japan laughs at the iPhone!• Text messaging• Internet access– Netbook craze

• Warning: US infrastructure is prohibitive, causing fractured markets

• The Handset Conundrum: iPhone proves the model BUT only owns 1% global marketshare

• Google Android, other developments may make things easier

Chapter 5&6: Wikis, Maps

• Wikis require a lot of original content to get folks interested

• Map mashups and hyper local use are a natural way to convey data

What Rigby Misses

• Influencer relations• Community engagement a la forums, groups,

etc.• Bookmarking and hashtags• What else?

Service-Oriented Conversation Pyramid

Questions?