Mobilization campaigns in the Internet

an example of their effectiveness in Ukraine

Introduction

Ukraine:• 11,96 mln. people who used Internet at least once per

month;• 420 thousand of blogs and 20 thousand of communities;• More than 5 thousand Twitter users;

Mobilization campaign – what is it?

Internet mobilization is a technology for getting people involved into solving different problems or reaching concrete aims with the help of the Internet

Instruments: social networks, blogs, microblogs, virus video, flashmobs, petitions, appeals.

How can we change ourselves in 90 days?

In August, 2009 only 50% of citizens expressed their desire to vote.

CN OPORA decided to improve the situation using new media technologies.

We started with a slogan: Change yourself, change the country. Cast a vote!

Campaign’s start

• 25 most active users – campaign’s coordination group

• A concrete group of pioneers who coordinate the work of a number of users

• We did not have big grassroot.

The instruments we used

Our candidate

Electronic exit-poll

Video clip

Online actions

Demotivators

Image products

Results

• First Ukrainian mobilization campaign in the Internet

• We checked effectiveness of instruments• We collected useful information and

knowledge• Turnout increased from 50% to 75%

Conclusions

The main moments while planning the campaign:

• you should have a concrete problem;• you should be ready to organize activities

offline;• your problem should be solved after a

concrete period of time.

That`s it.

Andrii DutchakCivil Network OPORA – LvivSite: http://

opora.lviv.ua/Twitter: @doctor_jutaBlog: http://

juta.lviv.ua/