CONSUMPTION IS ON THE RISE

THE MOBILE VIDEO AD FORECAST IS SOLID

Mobile video will increase

14Xbetween 2013 and 2018

and will account for

69%of total mobile ad tra�c

The average U.S. consumer spends

16.5watching video on their smartphone or tablet

hoursper month

MOBILE VIDEO IS ON THE RUNWAY

Source: Cisco Visual Networking Index, Feb 2014

MOBILE VIDEO ADVERTISNG IT’S TIME TO “PLAY”

billions, % change and % of total mobile ad spending

2013

$0.66

169.0%

6.8%

2014

$1.44

119.0%

8.1%

2015

$2.38

65.8%

9.2%

2016

$3.42

43.8%

9.8%

2017

$4.38

27.8%

9.9%

2018

$5.44

24.2%

10.0 %

Mobile video ad spending

% change % of total mobile ad spending

Note: includes in-banner and in-stream (such as pre-roll and overlays); adspending on tablets is includedSource: eMarketer, March 2014

2010 2011 2012 2013 2014

2010 2011 2012 2013 2014

TTablet 0:00 0:01 0:04 0:13 0:20

Smartphone 0:00 0:02 0:04 0:09 0:13

Total 0:00 0:03 0:08 0:22 0:33

Note: ages 18+; time spent with each device includes all time spent withthat device, regardless of multitasking; for example, 1 hour of multitaskingon a smartphone while on a tablet is counted as 1 hour for smartphone and1 hour for tabletSource: eMarketer, April 2014

Average time spent per day with mobile video byU.S. adults, by device, 2010-2014hrs:mins and % of total

U.S. digital video ad spending, mobile and online2013-2018U.S. mobile video ad spending, 2013-2018