the rise and fall of collaborative consumption christina glover
TRANSCRIPT
What’s Mine is Yours:The Rise and Fall of Collaborative Consumption
Christina Glover
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Overview The Three Systems of Collaborative Consumption
The Four Principles of Collaborative Consumption
The Drivers of Collaborative Consumption
Quotes
Statistics
Summary Video
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Collaborative Consumption(def). - Is used to describe an
economic model based on sharing, swapping, bartering, trading, or renting access to products as opposed to ownership.
-Wikipedia
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Three Systems of Collaborative Consumption
1. Product Service Systems
2. Redistribution Markets
3. Collaborative Lifestyles
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Product Service Systems
DVD’s
Cars
Books
Homes
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Redistribution MarketsMass Market Places
Free/Gift Exchanges
Used Electronics
Swap Sites for Books
Swap Sites for Clothing
Swap Sites for Media
Neighborhood Marketplaces
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Collaborative Lifestyles Co-working Spaces/Finders
Social Lending /Social Currencies
Peer-To-Peer Travel
Taxi Sharing
Bartering
Gardens
Skill Sharing
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Four Principles of Collaborative Consumption
Critical Mass
Idling Capacity
Belief In “The Commons”
Trust Between Strangers
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Critical MassSociological
Choice
Social Proof
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Power of Idling Capacity
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http://www.collaborativeconsumption.com/insider-blog/archives/infographic_the_collaborative_home.php
“This is what the internet was made for, an instant platform sharing excess capacity among many people.”
-Robin Chase, founder of Zipcar
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Belief In “The Commons” Most robust “Commons” in history; The Internet.
“Creative Commons” – Solution for failed sharing.
Personal Digital Experience = Expanding Social Value
“We need to give to get.”
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Trust Between Strangers Self-Managed Peer-Policed Systems
Example: Airbnb, eBay, London Liftshare
Peer-Policed Platforms
Removal of Top-Down Mechanisms
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The Drivers of Collaborative Consumption
P2P Technologies
Resurgence of Community
Cost Conscious
Environmental Concerns
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Hyper Consumption Great Pacific Garbage Patch
Hoarders
Increase in personal storage facilities
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Statistics Bike Sharing – fastest growing form of transportation
Zilok – leader in P2P rental market, increasing at a growth rate of 25% a year since founded October 2007.
thredUP – Kids clothing exchange, more than 12,000 items exchanged within first 8 days of launching.
Couch Surfing – global website, most visited “hospitality service” on the internet.
Netflix - $444.5 million revenue in 2010; Up 24%
Zipcar - $186.1 million revenue in 2010; Up 41.8%
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http://vimeo.com/28935954
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Questions?
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