Smartphone Enabled Health Care “Care Any where”

The paradigm of healthcare has changed. You used to bring the patient to the doctor. Now you take the doctor, hospital, and the entire healthcare ecosystem to the patient.  

Mobile: A game-changer for those that get in the game

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Smartphone Enabled Health Care “Care Any where”

While healthcare is just a fraction of total Smartphone and PDA sales, just about five percent of the total market, healthcare is one of the key growth areas — particularly for Smartphones, because of their ability to combine communication with alerts, references and records.

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Physician Usage of Smartphones

64% 

30% 

50% 

72% 

*81% 

50%  50% 

2001 2007 2010 2011 2012 2005 2006

Physician smartphone adoption outpaces the general US adult population’s adoption of smartphones, which still stands at below 20%

Manhattan Research’s Taking the Pulse report Q1 2010

95% of physicians that have smartphones use the devices to download medical data

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Smartphones will transform healthcare Offering solutions in four classes of activities:

Communication 

Knowledge 

Transactions 

Integration 

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Communication Doctor-to-Patient • Doctor-to-Doctor • Patient-to-Patient

88% of Physicians would like their patients to be able to monitor their weight, blood sugars, and vital signs on their own. A Mayo clinic two-year study found that

eVisits could replace in-office visits in 40% of 2,531 cases.

Patients become more empowered, independent, self-managing. More likely to participate in online

conversations with other patients.

Adherence & Compliance

900+ hospitals are using social networking tools

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Knowledge – Physician Access to the latest evidence-based medicine knowledge at the point of care

CME Drug reference Medical atlas Medical News

Radiology

In the last two and half years, a new world of mobile medical applications has flourished. Currently, there are over 6,000 apps. Classified as health related across the various app stores, although only 30% are directed to clinicians.

Ease-of-use and engaging formats

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72% of patients search for

medical info online before

or after doctor visits

Social as Motivational Force

Sticking to a healthcare regime is not easy, which is why there are support groups for nearly every illness. These networks of like-minded people provide a mutual source of motivation. Since at least 1982, support groups have sprung up online in the form of niche social networks, forums and blogs.

Informed & Empowered Patient

Mobile and wireless health applications directly impact the individual's health and have the promise of ensuring that when a patient leaves a doctor visit, they don't become "lost" in the system. It allows consumers to be engaged with health and wellness in their daily lives and connect back to their health care provider

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Transactions ePrescribing, A PriceWaterhouseCoopers 2010 survey found that over 80% of both specialists and primary care doctors were interested in ePrescribing using their smartphones.

Integration of Information from Diverse Sources

Implementation of EHRs. Two thirds of physicians are using smartphones in their practice that are not connected to either their office of hospital HIT systems. Need for gathering information and adding logistical software to get to the intersection of all the data and population health management.

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1 in 4 doctors plan to purchase a tablet for their practice in 2011 because of ease of use

79% would choose Apple’s iPad for professional use. Their overwhelming preference for the iPad is in sharp contrast with Windows PC and Android-based tablets

at 12 percent and 9 percent, respectively. Aptilon Corporation, February 2011

Epocrates released a study last year showing

96% of surveyed medical students are using some sort of smartphone

Within the medical reference app category, one of the largest subcategories is medical reference materials for

medical students.

iPad 2 keynote video by Apple: “The iPad will change the way doctors practice medicine”

56%of US consumers like the idea of remote healthcare,

41 % prefer care delivered via mobile device PricewaterhouseCoopers

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The Future is Here

Patents on emotional sensors to detect patient’s moods, Wireless weight scale, wireless glucometer, cancer detection.

Administrative function applications are not nearly as popular as medical reference apps and if Manhattan’s prediction is true, then there is still a big opportunity to provide admin related apps to healthcare professionals through app stores.

So much opportunity is now on the horizon in 2011 that Chilmark estimates that the enterprise

mHealth market will top $1.7 billion within three years.

In late 2010, John Moore of the Chilmark Research blog - heralded mobile technology as a looming

“disruptive” force in modern healthcare. “And with disruption, opportunity blooms”

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Mobile: A game-changer for those that get in the game

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Get in the game with PharmHouseInc.

Paul Boidy @Bucktown paul@pharmhouseinc.com Elizabeth Georgescu @LizzieGeorgescu elizabeth@pharmhouseinc.com

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