3 major trends in healthcare: social, mobile and games
DESCRIPTION
Keynote by Qubop cofounder Chia Hwu at Ideagoras Conference on Social Media in Healthcare and Wellness, Madrid, Spain. (November 17, 2011)TRANSCRIPT
![Page 1: 3 Major Trends in Healthcare: Social, Mobile and Games](https://reader035.vdocuments.site/reader035/viewer/2022081403/554ef602b4c90577698b4795/html5/thumbnails/1.jpg)
THREE MAJOR TRENDS IN HEALTHCARE:
SOCIAL, MOBILE, AND GAMES
CHIA HWU@CHIAH
QUBOP INC.IDEAGORAS, MADRID, SPAIN 2011
Thursday, November 17, 2011
![Page 2: 3 Major Trends in Healthcare: Social, Mobile and Games](https://reader035.vdocuments.site/reader035/viewer/2022081403/554ef602b4c90577698b4795/html5/thumbnails/2.jpg)
1. SOCIAL IS UBIQUITOUS
2. RISE OF MOBILE
3. GAMES VS. GAMIFICATION
Thursday, November 17, 2011
![Page 3: 3 Major Trends in Healthcare: Social, Mobile and Games](https://reader035.vdocuments.site/reader035/viewer/2022081403/554ef602b4c90577698b4795/html5/thumbnails/3.jpg)
1. SOCIAL IS UBIQUITOUS
2. RISE OF MOBILE
3. GAMES VS. GAMIFICATION
Thursday, November 17, 2011
![Page 4: 3 Major Trends in Healthcare: Social, Mobile and Games](https://reader035.vdocuments.site/reader035/viewer/2022081403/554ef602b4c90577698b4795/html5/thumbnails/4.jpg)
CHANGE IS CONSTANT
Ideagoras 2009or only 3 years ago
Thursday, November 17, 2011
![Page 5: 3 Major Trends in Healthcare: Social, Mobile and Games](https://reader035.vdocuments.site/reader035/viewer/2022081403/554ef602b4c90577698b4795/html5/thumbnails/5.jpg)
SOCIAL IS BIG
*
* 2 years ago, 300 million
Thursday, November 17, 2011
![Page 6: 3 Major Trends in Healthcare: Social, Mobile and Games](https://reader035.vdocuments.site/reader035/viewer/2022081403/554ef602b4c90577698b4795/html5/thumbnails/6.jpg)
HEALTH-SPECIFIC SOCIAL
*
Thursday, November 17, 2011
![Page 7: 3 Major Trends in Healthcare: Social, Mobile and Games](https://reader035.vdocuments.site/reader035/viewer/2022081403/554ef602b4c90577698b4795/html5/thumbnails/7.jpg)
WHAT WORKS
1. GIVE PEOPLE INFORMATION
2. LEVERAGE EXISTING COMMUNITIES
3. ALIGN BUSINESS NEEDS WITH COMMUNITY INTEREST
Thursday, November 17, 2011
![Page 8: 3 Major Trends in Healthcare: Social, Mobile and Games](https://reader035.vdocuments.site/reader035/viewer/2022081403/554ef602b4c90577698b4795/html5/thumbnails/8.jpg)
1. SOCIAL IS UBIQUITOUS
2. RISE OF MOBILE
3. GAMES VS. GAMIFICATION
Thursday, November 17, 2011
![Page 9: 3 Major Trends in Healthcare: Social, Mobile and Games](https://reader035.vdocuments.site/reader035/viewer/2022081403/554ef602b4c90577698b4795/html5/thumbnails/9.jpg)
MOBILE IS BIG
0
100
200
300
2010 2011
303
174
143
60
SMARTPHONE USERS (MILLIONS)
US WORLDWIDE
0
5
10
15
2010 2011
$15.0
$5.2
MOBILE APP SALES ($BILLIONS USD)
(AND GETTING BIGGER)Thursday, November 17, 2011
![Page 10: 3 Major Trends in Healthcare: Social, Mobile and Games](https://reader035.vdocuments.site/reader035/viewer/2022081403/554ef602b4c90577698b4795/html5/thumbnails/10.jpg)
0%
20%
40%
60%
80%
IPHONE ANDROID BLACKBERRY OTHER
84%OF U.S. DOCTORS
WILL HAVE A SMARTPHONE BY THE END OF 2011
CLINICIAN SMARTPHONE PLATFORMS
SOURCE: APTILON, MANHATTAN RESEARCHThursday, November 17, 2011
![Page 11: 3 Major Trends in Healthcare: Social, Mobile and Games](https://reader035.vdocuments.site/reader035/viewer/2022081403/554ef602b4c90577698b4795/html5/thumbnails/11.jpg)
IPAD79%
ANDROID9%
WINDOWS12%38%
OF U.S. DOCTORSWILL HAVE AN IPAD BY THE END OF 2011
CLINICIAN TABLET PLATFORMS
SOURCE: APTILON
59%OF DOCTORS WITH AN IPAD
CURRENTLY USE IT FOR MEDICAL TASKS PREFERRED TABLET PLATFORM
Thursday, November 17, 2011
![Page 12: 3 Major Trends in Healthcare: Social, Mobile and Games](https://reader035.vdocuments.site/reader035/viewer/2022081403/554ef602b4c90577698b4795/html5/thumbnails/12.jpg)
MOBILE VS. COMPUTER INTERNET ACCESS
Thursday, November 17, 2011
![Page 13: 3 Major Trends in Healthcare: Social, Mobile and Games](https://reader035.vdocuments.site/reader035/viewer/2022081403/554ef602b4c90577698b4795/html5/thumbnails/13.jpg)
WHAT DOES WORK?
1. SOCIAL
2. CONCRETE FEEDBACK LOOPS
3. COMMUNITY
5. NO DATA ENTRY 4. EXPERIENCE DESIGN
Thursday, November 17, 2011
![Page 14: 3 Major Trends in Healthcare: Social, Mobile and Games](https://reader035.vdocuments.site/reader035/viewer/2022081403/554ef602b4c90577698b4795/html5/thumbnails/14.jpg)
-38%-50%
-90%
1 DAY
1 WEEK
6 MONTHS
SOURCE: FLURRY
THE MOBILE APP USER LIFE CYCLE
Thursday, November 17, 2011
![Page 15: 3 Major Trends in Healthcare: Social, Mobile and Games](https://reader035.vdocuments.site/reader035/viewer/2022081403/554ef602b4c90577698b4795/html5/thumbnails/15.jpg)
1. SOCIAL IS UBIQUITOUS
2. RISE OF MOBILE
3. GAMES VS. GAMIFICATION
Thursday, November 17, 2011
![Page 16: 3 Major Trends in Healthcare: Social, Mobile and Games](https://reader035.vdocuments.site/reader035/viewer/2022081403/554ef602b4c90577698b4795/html5/thumbnails/16.jpg)
GAMES ARE BIG
$60 BILLION WORLDWIDE 2009
69% PLAY VIDEO GAMES
Thursday, November 17, 2011
![Page 17: 3 Major Trends in Healthcare: Social, Mobile and Games](https://reader035.vdocuments.site/reader035/viewer/2022081403/554ef602b4c90577698b4795/html5/thumbnails/17.jpg)
WHAT IS GAMIFICATION?
Thursday, November 17, 2011
![Page 18: 3 Major Trends in Healthcare: Social, Mobile and Games](https://reader035.vdocuments.site/reader035/viewer/2022081403/554ef602b4c90577698b4795/html5/thumbnails/18.jpg)
GAMES WORK,GAMIFICATION DOESN’T.
Thursday, November 17, 2011
![Page 19: 3 Major Trends in Healthcare: Social, Mobile and Games](https://reader035.vdocuments.site/reader035/viewer/2022081403/554ef602b4c90577698b4795/html5/thumbnails/19.jpg)
NINTENDO WII FIT
Nintendo: Wii Fit software
$2.0B (2009, cumulative)
Thursday, November 17, 2011
![Page 20: 3 Major Trends in Healthcare: Social, Mobile and Games](https://reader035.vdocuments.site/reader035/viewer/2022081403/554ef602b4c90577698b4795/html5/thumbnails/20.jpg)
FOLD IT: SOLVING PUZZLES FOR SCIENCE
Thursday, November 17, 2011
![Page 21: 3 Major Trends in Healthcare: Social, Mobile and Games](https://reader035.vdocuments.site/reader035/viewer/2022081403/554ef602b4c90577698b4795/html5/thumbnails/21.jpg)
REMISSION: A GAME FOR CANCER PATIENTS
Thursday, November 17, 2011
![Page 22: 3 Major Trends in Healthcare: Social, Mobile and Games](https://reader035.vdocuments.site/reader035/viewer/2022081403/554ef602b4c90577698b4795/html5/thumbnails/22.jpg)
ZOMBIES RUN!: A MOBILE RUNNING GAME
Thursday, November 17, 2011
![Page 23: 3 Major Trends in Healthcare: Social, Mobile and Games](https://reader035.vdocuments.site/reader035/viewer/2022081403/554ef602b4c90577698b4795/html5/thumbnails/23.jpg)
WHY MOBILE GAMES? BY THE NUMBERS IN 2011
VS.
50M
100M
150M
200M
250M
2005 2006 2007 2008 2009 2010 2011
IOS (ALL) ANDROID
50M
100M
150M
200M
250M
2005 2006 2007 2008 2009 2010 2011
PS3 XBOX 360 WII
(CUMULATIVE WORLDWIDE USERS IN MILLIONS)Thursday, November 17, 2011
![Page 24: 3 Major Trends in Healthcare: Social, Mobile and Games](https://reader035.vdocuments.site/reader035/viewer/2022081403/554ef602b4c90577698b4795/html5/thumbnails/24.jpg)
THE FUTURE
Thursday, November 17, 2011