mobile trends and academic opportunities presented at strathmore and jkuat universities in nairobi...

© 2013 IBM Corporation

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IBM MobileFirst Put your business in motion.

© 2013 IBM Corporation 2

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Agenda

What does SoMoClo mean?

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4 Do I need to worry about security?

What are the trends in mobile?

Are there any best practices for mobile development?

5 What is the IBM Academic Initiative?


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96% of GenYers have joined a social network

9.6 Billion connected devices

2.5 Quintillion bytes of new data generated daily

Internet of information Internet of engagement Internet of “things”

The planet is getting smarter


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#IBMMobile Sources: IBM analysis, Ponemon Institute and Symantec Research

Significant shifts are giving rise to new opportunities and risks

Customers who shop on tablets tend to spend 21% more than those who shop on computers.

A data breach costs a company, on average, $5.5 million


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Social

Cloud

Mobile

Internet of Things

Big Data

Business Customers l Partners l Employees

New technologies present opportunities for business


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Systems of Interaction

Continuous client experience

Partner value chain Cloud-based Services

Systems of Engagement Systems of Record

Internet of Things

CRM HR

DB ERP

A new kind of system is required


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Mobile is primary 91% of mobile users keep their device within arm’s reach 100% of the time

Insights from mobile data provide new opportunities 75% of mobile shoppers take action after receiving a location based messages

Mobile is about transacting 96% year to year increase in mobile cyber Monday sales between 2012 and 2011

Mobile must create a continuous brand experience 90% of users use multiple screens as channels come together to create integrated experiences

Mobile enables the Internet of Things Global Machine-to-machine connections will increase from 2 billion in 2011 to 18 billion at the end of 2022

Five mobile trends with significant implications for the enterprise


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35% of developers are currently targeting tablets, with more than 90% plan to develop for tablets in the near future.

Nearly 90% of developers are currently extending enterprise apps to mobile or plan to in the near future.

In the next 12 months 77% of developers will

be focused on Hybrid application development.

More than 100M people upgraded to iOS6 in the first week (September, 2012)

Source: Evans Data Mobile Developer Survey Mobile Development Report 2012 Volume Source: Business Insider (September 2012)

25+ Almost all expect to deploy more than 25 mobility

applications in the next two years

29% of mobile developers currently focus on Hybrid app development

with another 49% expected to focus on it in the next year.

Mobile application development is a top priority for businesses


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Recent VentureBeat survey: HTML5 vs native for mobile

Surveyed 4,034 Mobile App Developers: §  94% plan are using or plan on using HTML5 in

next 12 months for mobile app development § Familiarity and knowledge of existing web

development tools is #1 reason to use HTML5 § Cross Platform support is second most important

reason to use HTML5 for mobile app development


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have major skill gaps in mobile, business

analytics, and security

* Includes business analytics, mobile computing, social business, and cloud computing Sources: IBM Tech Trends report 2012, Enterprise Strategy Group, CompTIA

Among organizations worldwide today…

has all the skills it needs to be successful applying advanced

technology* for business benefit

An acute shortage of skills threatens business’ ability to address emerging opportunities and risks

The Next Generation Software Engineer Employs the skills and methodologies needed to keep pace with the rapidly evolving software engineering discipline

65% of enterprises face a shortage of mobile development skills today

Mobile Dev


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Industry Solutions

IBM & Partner Applications

Banking! Insurance! Transport! Telecom! Government!Retail! Healthcare! Automotive!

Application & Data Platform

Stra

tegy

& D

esig

n Se

rvic

es

Cloud & Managed Services

Devices! Network! Servers!

Developm

ent & Integration Services

Management Analytics Security

IBM MobileFirst offering portfolio


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Social

Cloud Mobile

Social + Mobile + Cloud

§  Cloud is the delivery, mobile is the ubiquitous access, and social is the personal engagement

§  SoMoClo (social, mobile and cloud) is the convergence of collaborative, on-the-go technologies that allow users to access data and applications from anywhere at any time.


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60 Second Primer on Cloud

Infrastructure / IaaS

Platforms / PaaS

Applications / SaaS

Cloud Applications = SaaS


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Forecast: Global Public Cloud Market Size, 2011 To 2020


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Mobile cloud services

Mobile cloud services are high-value middleware capabilities designed to be consumed by mobile applications.

For example, a Passes service would enable businesses to easily engage with consumers by sending them loyalty coupons, tickets, etc.

MyApp

Boarding

Store Card

Event

Coupon


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Social

If mobile devices are the platform, social media is the glue that keeps people engaged

Commenting allows users to engage with friends and communities, and provides valuable earned media for you

Location-based promotion is fun, low-commitment, and also provides indirect endorsement

And social integration also provides another major benefit…


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User recognition

•  Unique visitor counts often highly inflated

•  Logging in is a pain! Use social sign-on to register and remember user device(s) Better yet: capture registration information at mobile app download/activation!


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Encourage users to engage socially

•  Offer value in exchange for social permission •  Add gamification – check-ins, badges, awards

•  Make opt-in seamless, easy, and safe!

•  But beware your customers’ wrath – and use the data if you collect it!


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Why mobile development is different

•  Smaller screens pulling content from more sources: need to choreograph content from multiple repositories and applications , both on premises and in the cloud

•  Greater challenges of application governance, distribution, and version management

•  AppStore Terms of Service present challenges for managing B2C apps

Development is different. Mobile apps are different. •  They are more strategic – Greater urgency

urgency and immediacy of engagement •  They are context-aware –know where you are and

what you are doing •  They run on unstable networks–interruption is the

norm, not the exception •  Smaller footprint – More challenging to make

compelling and easy to use •  Always on – An opportunity to deliver greater value

Management is different.

Security is different.

•  Faster development cycles •  More devices to support, each with its own set

of capabilities, OS and UI behaviors •  More development approaches to choose from

– Web, HTML, Native •  More third-party and open-source tools,

frameworks and libraries to choose from

•  Greater risks of exposing applications and data on small, light and always on portable devices

•  Greater authentication challenges associated with content mashups

•  AppStore Terms of Service can limit security options


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Cross-Platform Development

Catalog Management

App Versioning

Push Notifications

Analytics

Integration

Security

~30%

~70%

Overall Effort

User Interface

Beyond the UI – Why you need a comprehensive strategy


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Scan & Certify!

Instrument!

Test!

Integrate!Obtain Insight!

Manage!

Deploy!

Design & Develop!

The IBM mobile application development lifecycle


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What a mobile architecture looks like

Systems of Record Data

Cloud Services(includes APNS, GCM, etc.)

Social Integration

3rd Party Partners

Omnichannel Experience

MobileGateway

Proxy

VPN

System of Engagement Data (NoSQL)

Cache

SSO

User RegistrySecure Zone

Mobile Middleware

App runtime(client & server) Management

Data Access Analytics

EngagementLogic

AppDistribution

App Production

ToolsTesting

(Automated & Field Driven)

App Certification

DeviceOS

Native Sandbox

Hybrid

HTML / CSS / JS

Client Runtikme


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Mobile Lifecycle Management & Testing

Data Access & Integration

Building & Deploying Mobile Apps

§ Secure code and reuse across platforms

§ Management needs for B2C / B2B / B2E

§ Analytics & continuous improvement

§ Address multi-channel and multi-tier

§ Rapid Prototyping

§ Access to device inventory § Test automation & planning § Lifecycle management § Team collaboration § Fit within existing enterprise

development process

§ Short project cycles & integration effort

§ Different data usage patterns for mobile

§ Content delivered in context § Driving engagement (push)

across multi-tier systems

How do I develop & deliver across platforms?

How do I test and manage the lifecycle of the app?

How do I integrate into existing systems?

Understand that mobile is different Mobile application development imperatives and challenges


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Mobile Lifecycle Management & Testing

Data Access & Integration

Building & Deploying Mobile Apps

§ Requirements Collect user requirements and feedback

§ Collaborate Coordinate agile development teams

§ Test Automated test for mobile devices

§ Deploy Push to production with controlled distribution

§ Continuous Experience Gather continuous feedback from user and iterate

§ Define Endpoints Choose backend and cloud application

§ Integrate Rapidly connect to back end and combine data

§ Convert Deliver back end data in mobile friendly format

§ Push Receive events from back end and push to appropriate device

§ Synchronize Keep data in sync while off line

§ Plan Plan project scope and goal

§ Design Define user experience for mobile and use latest device features

§ Build For cross platform and manageability

§ Simulate Ensure app functionality and usability

§ Post for review Gather feedback from stake holders

Think through mobile application development"Embrace the challenge!


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dev·ops noun \'dev-äps\ Enterprise capability for continuous software delivery that enables clients to seize market opportunities and reduce time to customer feedback

Adopt an integrated, collaborative mobile development environment Mobile intersects with devops

Reduce time to obtain and respond to customer feedback

Balance speed, cost, quality and risk

DevOps Lifecycle

Continuous Feedback and Improvements

Operations/Production Development/Test Customers Business Owners

Accelerate software delivery


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Simplify the mobile app user experience choose your approach wisely


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Leverage popular frameworks accelerate front end building hybrid applications

Frameworks for UI components, HTML manipulation, MVC structure, data access, and more

Cordova (formerly known as PhoneGap) provides cross platform device feature access


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Use simulation for rapid design, development and test minimize the risk

§  Simulators let you see the app across multiple devices & form factors side by side §  Device capabilities can be simulated quickly for walkthroughs across device §  Used for fast development cycle times; then in conjunction with inventory or device

cloud for testing


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Open standards-based development environment with mobile-specific Application Lifecycle Management (ALM)

Mobile application server provides mobile-specific notifications, analytics, security. Messaging appliance scales to millions of connections and messages.

Integrate apps across the enterprise Leverage existing investments and extend your enterprise to mobile devices

Client device layer enables client-side security, enforces app upgrades, secures local storage and allows access to device features.

Essential development, runtime and client device services

Messaging Appliance


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Equip cross platform apps with common runtime capabilities build the best app possible

§ Push notification: mapping users & devices to the right delivery channel

§ Analytics data capture: captures client-side usage data to support operational, experience, and business intelligence analytics

§ Geo-location: location data & triggers for GPS aware apps

§ Encrypted storage: Encrypted storage for sensitive data with offline access

§ Data synchronization: Synchronize data items that were accessed or modified offline against REST services. Typically used in conjunction with a local encrypted store

§ App security framework: Cross application SSO, authenticity checking, etc.

§ App container management: Remote disable and direct update

§ Custom containers: Tailor the application sandbox to match corporate governance needs


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Exploit the power of hybrid Remote management via direct updates

Mobile Middleware

Native Shell

Pre-packaged resources

1 Download

4 Update web resource

App Store

Web resources

Cached resources

2 Transfer

3 Check for updates

§  Web resources can be pushed down to the device & access locally

§  Address critical security concerns or application errors

§  Prompt or silent


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Understand data access considerations optimize access through mobile friendly technologies

§  Mobile apps that offer “personalization”, “convenience”, or “context” typically integrate multiple source of back-end data in unique ways

§  Systems of record are typically optimized for large payloads of enterprise data. Not optimal for high latency networks or where bandwidth constrained

§  Most enterprises have complex SSO flows, which may not be optimized for mobile. Must further be linked to certification management for TLS

§  Mobile apps typically operate on JSON data structures

§  Best practices today have people storing new forms of engagement data in No-SQL databases like MongoDB or graph databases like neo4j to front systems of record

§  End resulting best practice: a gateway acts as a mediator for back-end data access


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Streamline the feedback loop improve development insight, before and after release

Developer Tester Users Distribute to testers and users

1

Bug reporting 2

Crash log reporting 3 user feedback 4

AppStore analysis 5

Build it Install it Test it


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Be Agile! Use outside-in design & rapid response to user feedback

Definition Develop & Test Pilot & Trial Go-Live

Trial #1 Target: LOB Stakeholders

Trial #2 Target: Developers & FVTers

Trial #3 Target: LOB Stakeholders

Trial #4 Target: Segment of end users

(internal / external)

Trial #5 Target: End users

Visually create set of pages or views of the application

Pages generate hybrid HTML code with dummy data

Link pages together to enable simple navigation

Deploy “mockup that runs” to device for stakeholders to evaluate

Add code to some subset (or all) pages to incorporate live data

Add supporting business logic to those pages

Connect back end services to provide the data

Enable navigation based on data

At any point when adding additional data, provide update to stakeholders (mix of dummy pages & live pages) for evaluation

Gather feedback

Freeze code and identify who will conduct the pilot

For B2C apps, may choose to do internal pilot or create a special app for external app store

For B2E apps, identify the subset of users to trial

Gather feedback & use analytics for more detailed usage feedback

Publish app across the enterprise or in an external app store

Use analytics to gather feedback.

Quickly rollback to previous versions if needed

Force update if needed


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Make testing and quality a priority Understand how mobile application testing is different

§  The size of the device configuration matrix is vast and continues to expand -  iOS, Android, BlackBerry, Windows Phone, Symbian,

etc. - Multiple form factors and screen resolutions - There are literally thousands of potential device

configurations from hundreds of manufacturers - New devices are being released at a rapid pace

•  In 2011 alone, there were over 300 new smart phones and tablets released

§  New capabilities to test - Camera, GPS, direction, orientation, voice, etc.

§  More network considerations - Multiple carriers - Variable throughput and latency - Disconnected use - Network switching - Access to multi-tier data


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41% of projects fail to deliver expected business ROI

Test early; test often!"Accelerate delivery of high quality, multi-tiered mobile applications

Solutions to improve ROI:

1.  Extend testing to the start of the development cycle

2.  Automate UI and Performance tests for mobile apps

3.  Virtualize back-end services to maintain agility

4.  Improve manual test case management and optimize execution across multiple mobile devices


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Combine strategies to reduce response time to feedback continuously deliver and manage feedback

The best mobile apps evolve rapidly in response to feedback and needs

Release cycles take too long and cost too much

Late understanding of user feedback

Continuous Build & Test •  Earlier identification of build/test

issues •  Efficient use of test automation •  More time for quality

improvement

Feedback Management •  Involve testers and users early

in the development process

Build it

• Distributed build for each target platform

Install it

•  Automated install to emulators, simulators or devices

Test it

•  Automated functional testing

•  In-app bug reporting •  Crash logs •  In-app user feedback •  App Store analytics •  Crash results

App passed build and tests

Feedback can focus on real user feedback, not basic build/test bugs


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Implement internal app stores support an agile delivery process and production environment

Iterative outside-in elaboration of the app

Integrated version management

Targeted deployment to specific populations (users, groups, devices)

Cross-platform distribution

User-driven feedback & analytics

Apps & State


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The Key to Successful Mobile App DevelopmentStarts With Design, IT and LOB Working Side By Side "

Design IT LOB


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Align to key industry use cases Industry Solutions!

Mobile Applications!

Mob

ile S

ervi

ces!

LOB

Buy

ers!

IBM Mobile Foundation!

IT B

uyer

s!

Application and Data Services!

Banking" Insurance" Retail" Transport" Telecom" Government" Healthcare" Automotive"

Mobile banking

Customer & agent care

Mobile commerce

Mobile commerce

Subscription & service

management

Unified first response

management

Closed-loop “Circle of

Care”

Connected Car

Mobile payments

Mobile claims Next generation shopping

experience

Customer experience

management

Mobile device

management & analytics

Mobile-enable

government agents

Membership management

& claims

Next gen automotive

retail experience

Customer servicing

Mobile marketing

Mobile marketing

Maintenance & operation

management

Field service management

Citizen self-service

Spending analysis & reporting

Automotive finance

Devices Servers


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Forrester Consulting finds Five-Year Risk-Adjusted ROI of IBM Worklight to be 363%!

Source: “The Total Economic Impact Of IBM’s Worklight Platform”, a commissioned study conducted by Forrester Consulting on behalf of IBM. Published April 2013.

Study available at ibm.com/mobilefirst/worklight-forrester


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Gartner does not endorse any vendor, product or service depicted in its research publica8ons, and does not advise technology users to select only those vendors with the highest ra8ngs. Gartner research publica8ons consist of the opinions of Gartner's research organiza8on and should not be construed as statements of fact. Gartner disclaims all warran8es, expressed or implied, with respect to this research, including any warran8es of merchantability or fitness for a par8cular purpose

Magic Quadrant for Mobile Application Development Platforms Ian Finley, Van L. Baker, Ken Parmelee, David Mitchell Smith, Ray Valdes, Gordon Van Huizen Aug 7, 2013

This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report. The full report is available at http://ibm.co/13TU2Dm

Gartner has recognized IBM as a leader in the Magic Quadrant for Mobile Application Development Platforms

“As unprecedented numbers of enterprises build mobile applications, the mobile application development platform market continues to grow and evolve rapidly.”


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IBM examines the challenges of delivering mobile security for today's always-connected workforce


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Enterprises need confidence to put mobile first…


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Mobile devices are shared more often

Mobile devices are used in more locations

Mobile devices prioritize the user

Mobile devices are diverse .

Mobile devices have multiple personas

• Personal phones and tablets shared with family

• Enterprise tablet shared with co-workers

• Social norms of mobile apps vs. file systems

• Work tool • Entertainment

device • Personal

organization • Security profile

per persona?

• OS immaturity for enterprise mgmt

• BYOD dictates multiple OSs

• Vendor / carrier control dictates multiple OS versions

• A single location could offer public, private, and cell connections

• Anywhere, anytime

•  Increasing reliance on enterprise WiFi

• Conflicts with user experience not tolerated

• OS architecture puts the user in control

• Difficult to enforce policy, app lists

Mobile devices: Unique security challenges


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Device Management

Network, Data, and Access Security

Application Layer Security

Security for endpoint device and data

Achieve visibility and adaptive security policies

Develop and test applications

IBM MobileFirst’s approach to security


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Why take an integrated approach to mobile security?

Speed time to deployment of enterprise mobile apps and updates, while improving quality

Improve WiFi network management for greater reliability, employee productivity, and minimize business interruptions

Enhance end-to-end security to help prevent loss of intellectual property and regulated data

Less total infrastructure for lower hardware, admin costs

Reduce help desk calls, device and service lifecycle costs


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What if context determined capabilities automatically & securely?

•  Context §  On-site inside emergency room §  On the hospital network §  Authorized doctor on shift

§ Function: All app features § Data: Full data access and storage § Security: Single-factor authentication

•  Context §  At coffee shop §  On an unsecured network §  Authorized doctor on call

§ Function: Designated features only § Data: Specific encrypted data § Security: Multi-factor authentication

Governed Policy


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Mobile devices are twice as appealing. Hackers can obtain personal and business data.

Try getting a corporate app

10 Billion3 2x

A Clear and Present Danger

The Security Risk is Real!

Access has never been easier. By the end of 2011, Android app downloads reached


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Android Malware Increase Dramatically in 2011

Spyware and SMS Trojans Top Two

Source: Juniper Mobile Threat Report, 2/12



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Mobile Computing Losses Are Real

“Symantec's 2012 State of Mobility Survey… polled over 6,000 organizations in 43 countries… discovered that mobile computing is the biggest IT security concern”

Source: Symantec 2012 State of Mobility Survey



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No One Is Spared

Source: Arxan State of Security in the App Economy – 2012



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Security Risk a Function of Mobile Application Type

Mobile Native applications

Mobile Hybrid applications

Mobile Web applications


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Permissions May Introduce Security Risk

•  Users don’t understand •  Applications over permissioned •  Permissions vary by OS & release


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§ Confidentiality leaks –  Private conversations leaked to

public –  Private contact information

leaked to public –  Location leaked to public

§  Integrity violations –  Corruption of local databases –  Fraudulent use of application

§  Abuse of privileges –  Sending text messages –  Placing calls –  Surveillance of device’s user

Which QR code is evil?

•  QR Code contained a URL to

download malware •  The malware sent SMS

messages to a premium rate number (US $6 per message)

Native Mobile Application Security Risks


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Our mission: Partner with faculty to develop the skills needed to build a more competitive IT workforce & address the ‘talent gap’ What we offer:

•  Access to IBM software & courseware at no charge

•  A deep repository of business & technical articles, expert blogs, videos, white papers, Red Books, Tech Trends reports, C-level studies, case studies & industry success stories that are useful to weave into curriculum

•  Skill building programs, from ecosystem events to student competitions to serious games

IBM Academic Initiative


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developerWorks Mobile §  Downloads §  Forums §  Training materials §  Developer community §  Events

Resources for IT Professionals & Academics

Academic Initiative Mobile §  Designed for faculty §  Courseware §  Downloads §  Training materials §  Community §  Events


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Leveraging Mobile Requires More Than Just Apps"

It takes a new set of skills to prosper in this environment."

Rethink Your Business

Processes"

Leverage Real Time Information"

Reimage The Customer

Experience"

Design Different Security

Approaches"


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Three ways for you to get started with IBM MobileFirst"

Leverage the IBM Academic Initiative • Ask your professors to visit the IBM MobileFirst Academic Initiative • Follow us on Twitter - @IBMSkills @IBMMobile @IIC_Nairobi

2!

3! Get certified for IBM MobileFirst •  IBM Certified Mobile Application Developer - IBM Worklight •  IBM Certified Solution Developer - IBM Worklight and WebSphere Portal

1!Visit the new IBM MobileFirst web page • Expand your knowledge with IBM tech talk series for Mobile • Evaluate software and build skills with IBM developerWorks Mobile


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The Broadest Portfolio of Mobile Solutions !

The Deepest Set of Services Expertise !!

Industry Partnerships and Resources for Developers

Asante! Thank you!"Any questions?"

mobile trends and academic opportunities presented at strathmore and jkuat universities in nairobi...

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