mobile subscriptions update (august 2013) by ericsson
DESCRIPTION
Ericsson Mobility Report Interim Update, August 2013TRANSCRIPT
This document is a scheduled update to some sections of the Ericsson Mobility Report, released in June 2013.
To view or download a copy of the original report, please visit www.ericsson.com/ericsson-mobility-report
We will continue to share traffic and market data, along with our analysis, on a regular basis.
subscriptions
105 million net additions in Q2 2013.
trAFFic
Mobile data traffic almost doubled between Q2 2012 and Q2 2013.
August 2013
ERICSSONMOBILITYREPORTON THE PULSE OF THE NETWORKED SOCIETY
INTERIM UPDATE
2 Ericsson Mobility rEport INTERIM UPDATE AUGUST 2013
Mobile subscriptions update
Figure 1
Figure 1: Mobile subscriptions by region, Q2 2013
NET ADDITIONS Q2 2013 (MILLION)
MOBILE SUBSCRIPTIONS (MILLION)
522
1
565
6
353
6
781
20
1,2861,171
30 30
733
8
689
4
352
0
105NET ADDITIONS Q2 2013
MILLION
Mobile subscription figures are estimates as of Q2 2013. Mobile net additions are estimates during Q2 2013. APAC = Asia Pacific.
The mobile net additions estimate is based on historic information from external sources and regulatory and operator reports, combined with Ericsson analysis. Historical data may be revised when operators release updated figures.
Adjustments have been made to historic subscription values, primarily those from Q1 2013. For some regions, this has led to lower subscription data in Q2 compared to that previously reported in Q1. We now believe that net added subscriptions
in Q1 were around 100 million compared to the previously reported figure of 130 million.
Indian subscriptions have been adjusted to reflect active subscriptions as defined by the telecom regulatory authority in India. This better reflects real subscriber growth at a time when India’s operators have been deleting inactive subscriptions.
All figures are rounded up or down to the nearest million. The sum of all rounded regional data may therefore differ slightly from the rounded total.
Mobile subscriptions include all mobile technologies. M2M subscriptions are not included.
6.5MObILE SUbSCRIPTIONS GLObALLY IN Q2 2013
bILLION
Source: Ericsson (August 2013)
Note that Turkey is now included as part of the Middle East region instead of Central & Eastern Europe. because of this, comparisons of the two should not be made between this and previous editions of the EMR.
INTERIM UPDATE AUGUST 2013 Ericsson Mobility rEport 3
subscriptions vs subscribErsThere is a large difference between the number of subscriptions and subscribers. This is due to the fact that many subscribers have several subscriptions. Reasons for this could include users lowering their traffic cost by using optimized subscriptions for different types of calls, maximizing coverage and having different subscriptions for mobile PCs/tablets
and for mobile phones. In addition, it takes time before inactive subscriptions are removed from operator databases. Consequently, subscription penetration can easily reach above 100 percent, which is the case in many countries today. It should be noted however that in some developing regions, it is common for several people to share one subscription, having for example a family or community shared phone.
> Global mobile penetration reached 91 percent in Q2 2013 and mobile subscriptions now total around 6.5 billion. However, the actual number of subscribers is around 4.5 billion, since many have several subscriptions.
> China alone accounted for ~30 percent of net additions, adding around 30 million subscriptions.
> Indonesia (+9 million), India (+8 million), bangladesh (+5 million), and Nigeria (+4 million) follow in terms of net additions.
> Mobile subscriptions have grown around 7 percent year-on-year and 2 percent quarter-on-quarter.
> Mobile broadband subscriptions grew ~150 million to 1.8 billion subscriptions. This represents a 45 percent year-on-year growth rate.
> There is continued strong momentum for smartphone uptake in all regions. Around 55 percent of all mobile phones sold in Q2 2013 were smartphones, compared to around 40 percent for the full year 2012 and around 50 percent in Q1 2013. Of all mobile phone subscriptions, around 25 percent are associated with smartphones, leaving considerable room for further uptake.
> WCDMA & HSPA subscriptions grew by around
75 million and LTE subscriptions increased by around 25 million to 125 million. The total number of subscriptions capable of using GSM grew by 100 million, while GSM-only subscriptions declined by around 10 million.
1 Mobile broadband is defined as CDMA2000 EV-DO, HSPA, LTE, Mobile WiMAX and TD-SCDMA.
Figure 2: Penetration percentage, Q2 2013
north America 100%
Global penetration 91%
central & Eastern Europe 139%
Source: Ericsson (August 2013)
Western Europe 126%
latin America 113%
Middle East 104%
Africa 71%
ApAc excluding china & india 101%
china 86%
india 58%
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The contents of this document are based on a number of theoretical dependencies and assumptions and Ericsson shall not be bound by or liable for any statement, representation, undertaking or omission made in this document. Furthermore Ericsson may at any time change the contents of this document at its sole discretion and shall not be liable for the consequences of such changes.
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EAb-13:046736 Uen, Revision A
© Ericsson Ab 2013
Global traffic in mobile networks
Figure 3 shows total global monthly data and voice traffic. It depicts a stable trend of data traffic growth with some seasonal variations. Mobile data subscriptions will grow strongly, driving the growth in data traffic along with a continuous increase in the average data volumes per subscription.
Highlights include: > Data traffic almost doubled between Q2 2012
and Q2 2013> Data traffic growth between Q1 2013 and Q2 2013
was 14 percent
> Voice traffic growth between Q2 2012 and Q2 2013 was 2 percent
It should be noted that there are large differences in traffic levels between markets, regions and operators.
These measurements have been performed by Ericsson over several years using a large base of commercial networks that together cover all regions of the world. They form a representative base for calculating world total traffic in mobile networks1.
Figure 3: Global total data traffic in mobile networks, 2007-2013
Source: Ericsson (August 2013)
1 Traffic does not include DVb-H, Wi-Fi, or Mobile WiMax. Voice does not include VoIP.
Mobile traffic update
2xMObILE DATA TRAFFIC ALMOST DOUbLED bETWEEN Q2 2012 AND Q2 2013