mobile retargeting solution
TRANSCRIPT
Having users download your app
IS JUST THE FIRST STEP...
Only 25% use an App after their installation
Mobile users download50 apps on average but only use a quarter of them.
Re-engageInactive Users
Optimize yourROI
Recover Abandoned Checkout
… make them come back thanks to BackInApp
Your App users are your best prospects
In Figures
Engagement ROIClics-Through-Rates
Months of R&D
+25% x8x412+
DRIVE-TO-STORE
& COUPONING
BACKINAPP advantages
100% APP RETARGETING
Access a large inventory of app usersprofiles
DSP 100% Mobile App
Plug & PlaySolution
Segment Mobile Tracking
Connect with 100% Mobile App AdExchanges
Many retargeting possibilities via RTB
Retargeting Mobile Expertises
Optimize Campaigns via our Algorithm
Big Data : X millions of treatments
Fraud DetectionSolution
Link Dispatcher Technology
Customizedmessages
Compatibility withTracking Solutions in the market
PLUG & PLAYSolution
Cookies do not work on Mobile
Real Time Segmentation
Automated Segments
Keep ownership of your Mobile Data
Big Data
Advertisors Trading Desk DSP AdExchanges SSP Publishers
Agency buys real time
impressions for
advertisors accounts
on the Adexchanges
Plateform enabling to
submit bids in real time
and to the good price on
the AdEx for each
impression suggested
regarding data
Automated market
places where the
supply and demand
meet in real time
Plateform selling
publishers inventory in
real-time and referring to
each display putting
forward the best offer
A full service offer
100% Mobile App
Many
AVAILABLE scenarios
What could you achieve with
Re-active users :
Inactive
With no action afterX days
Regarding a specificbehavior
With abandonedshopping cart
Based on theirbrowsing history
Engage with each App Users
Encourage your users to come back Increase their lifecycleTurn them into Loyal Users !
Re-engage your App users !
« Deep Linking »By default, this is not done!
Design URL Schemes in amount
Redirect users in the right place inside the APP
Open a landing page through the App
Home Deep linking
Inactive after X days
Wake Dormant Users after X days of InactivityTarget churned usersAutomate your follow-ups
Reactive your inactive users !
Specific Behavior
Optimize your Data Segment your app usersDeliver personalized messages
Optimize your ROI
Abandoned Shopping Carts
Improve conversion ratesBetter performances4 to 8 times stronger ROI
Recover abandoned checkout
Specific Navigation Data
Retarget your app users based on their actions Make them come back to the right spot!
Redirect your app user towards the right place inside the App
Old version of an App
Discover our new App
VISITE
APP WEATHERRedirect your app users towards the latest updated App
Retarget your old app version users Make your inactive users come backUpdate your App without risks
Communicate in real time
Burger
For instance: Display a relevant campaign in real time as they pass by a store
100% App
100% Plug & Play
100 % ROI
You stay safeguardian of your datas !
Why BackInApp ?