Tour for members of the International community of Barcelona

Wednesday 24th February 2016 at 10:30 am Language: English

Smart Living Mobile Ready Barcelona City tour 2016

Promoted jointly by:

Target group: International community living in the Barcelona area

What is it? a networking and guided tour to discover innovative multichannel shopping experiences and connected car experiences in real urban settings

Meeting Point: Veritas (flagship store of the leading Spanish organic food supermarket chain) located at Carrer Diputació, 239-247 (just off Rambla Catalunya)

Tour registration: register at the following link, indicating the tour code 24M01 http://mobileworldcapital.com/es/mobile-ready-city-tours/

What does it consist of? walking tour in the Rambla Catalunya area, visiting 3 stores, and shuttle service to the Sants Central Railway Station parking facility. In both areas you will be able to know and experience with technological innovations.

Duration: 2 hours and 30 minutes approximately

Date and starting time: Wednesday 24th February 2016 at 10:30 am

Language: English

Smart Living Mobile Ready Barcelona City tour 2016

(1) Multi-channel shopping

list

(2) Improving the shopping

experience

(3) Digital payment system

(4) Immersive virtual

shopping experience

(5) Integration of the

physical and virtual

world

(6) Connected car

2

4

5

1

6

3

Technology Partners

Industry partners

MOBILE READY 2016 Multi-channel shopping experience and connected car

Venues, partners and experiences

MOBILE READY 2016 (1) Multi-channel shopping list

Generating a “multi-channel shopping list” through different solutions and technologies: • Mobile / Tablet / Web

• Internet of Things - Connected Kitchen device of Worldline

• Kinetic Technology to bring the consumer to a virtual Veritas shop

Partners

In the Veritas kitchen, users will scan barcodes of different products or use the voice recognition system to add products to the shopping list.

The Connected Kitchen device allows different users (parents, children, etc.) to add products to the shopping list without using a mobile or any other device. This list can then be synchronized with your mobile while you are out shopping.

MOBILE READY 2016 (2) Improving the shopping experience

Improving the shopping experience inside the physical venue:

• Intelligent “Shopping list” where products are ordered depending on the proximity to the supermarket from the user´s location

• “Stand lighting” – shelves that project digital information about the product

highlighting the content and any additional information

Partners

MOBILE READY 2016 (3) Digital payment system

An easy-to-use mobile technology payment system, based on visual recognition of the customer.

Partners

MOBILE READY 2016 (4) Immersive virtual shopping experience

Partners

Reformation of the shopping experience with immersive technology

A visualisation and personalisation system of spaces through virtual reality technology. Digital products of

the Casa Viva catalog can be configured in a virtual space.

MOBILE READY 2016 (5) Integration of the physical and virtual world

Partners

New technologies to improve the shopping experience

• Experiment with sport products through a virtual reality adventure • Application of digital technologies in a non-digital environment to enhance the

information about the product

MOBILE READY 2016 (6) Connected Car

Connected car and intelligent infrastructures

• Connected car is a service that allows “on the way” parking space reservation

• Intelligent parking infrastructure with vehicle recognition at the entry and exit

• Digital fingerprint payment system from inside the vehicle

• Parking at a micro distribution point to collect online shopping (“click & collect”)

Partners

Integration with the City The customer would like to find parking for their car in Barcelona. Thanks to the integration with Barcelona’s parking system (i.e. apparkB), the customer is able to pay straight from their car.