1MANI PANDE, Wikimedia Foundation

MAJOR THEMES FROM WIKIPEDIA MOBILE USER EXPERIENCE RESEARCH

3

METHODOLOGY(details that researchers care about)

CitiesIndia: New Delhi and Bangalore

Brazil: Salvador, Sao Paulo and Porto AlegreUS: San Francisco, Chicago, Dallas

Digital diaries

Ethnographic Studies - One on One interview in situ.

Mobile readers survey9,004 respondents surveyed using Wikipedia site

Readers Editors Total

India 22 8 31

Brazil 15 5 20

US 12 6 18

6

SEARCHSearch, search, search search search search.

In every language, on every keyboard, on every device.

“I type the keywords along with the word wiki in Google,

and Wikipedia is one of the first search results”

.

Kamal, Student, Reader, Delhi

Rodrigo, Student, Reader, Salvador

“I use Chrome and type directly into the URL. It is so

much easier than the search box. ”

.

“I wish Wikipedia had auto-complete on the mobile

phone”

Elena, PR professional, Reader, Salvador

11

LANGUAGES280 languages, but English Wikipedia looms large.

12

13

14

“Earlier people had some difficulty. The English version was the only one that was available. In Portuguese there was nothing. But the database has grown in Portuguese. But I still like to compare.”

Carlos, Project Manager, Reader, Salvador

15

“ I saw that there was some option in Hindi, but I did not bother to check it out. I had a convent education and am very comfortable in English. Even otherwise I read only English novels -- can’t imagine reading Hindi.”

Anu, Hotel executive, Reader, New Delhi

16

READINGSearch, scroll and find, {get distracted}, get answer, {win bet}, leave. Repeat.

17 Alexandre, Editor, Sao Paulo

IT COULD USE SOME MORE IMAGES OR VIDEOS

18

“No need to load the whole page every time - just the

first paragraphs and the links to detailed content. I can click on whatever section I

want.”

Ramesh, Malayalam Editor, Bangalore

19

“I CAN’T GOOGLE SOMETHING ON MY FLIGHT”

Mike, San Francisco, Reader

20

CONTRIBUTIONSYes, a problem. But also an opportunity!

21

“The biggest barrier to editing Wikipedia is the way people see it. The perception is that it is just a way to access knowledge.”

Alexandre, Sao Paulo, Editor

I know anyone can edit Wikipedia, but I am too

lazy to do it

Syrana, Student, Reader, Salvador

“I don’t want to gatecrash and start editing Wikipedia. I

am an ordinary layman”

Madan, IT Executive, Reader, New Delhi

24

CROSS DEVICEDesktop, Laptop, Smartphone, Feature Phone, Apps, Tablets and more.

25

“ALL OF THE STUFF I CAN DO ON MY DESKTOP,I’D LIKE TO BE ABLE TO DO ON MY MOBILE.”

Rahul, IT Executive, Reader, Bangalore

2626

IF I POST A COMMENT TO A TALK PAGE, THIS HELPS ME FIND IT AGAIN AND EDIT IT ON THE COMPUTER AT HOME.

Norbert, Editor, Sao Paulo

27

ACCESS vs EXPERIENCE

Partnerships, Accessibility, Experience, and beyond

2828

29

3030

3131 Andy, Artist, Reader, San Francisco

[MY FRIENDS WITH SMARTPHONES] ARE SUPPORTING MY NON-SMARTPHONE HABIT.

32MANI PANDE, Wikimedia Foundation