mobile payment solution - alcatel-lucent - cartes 2009 - paris - november 2009

Mobile Wallet 2.0 &

Accor Services case study

touchatag, an Alcatel-Lucent Venture

Toon Coppens

Cartes 2009

November 2009

2 | Touchatag |August 2009 All Rights Reserved © Alcatel-Lucent 2009

R&D Budget: €2.5 billion

Active Patents Held: More than 26,000

Nobel Prizes Won: 8

Worldwide Presence: More than 130 countries

Annual Revenues: €16.98 billion (2008)

Employees: More than 77,000

Touchatag, an Alcatel-Lucent Venture

Launch: October 2008

Membership: NFC forum (INTL), SMSC (France)

Location: Antwerp (Belgium), Murray Hill (US)

Partners: Clear2Pay, ProximityBBDO, Belgacom (Belgian market)


Alcatel-Lucent & Mobile Payment+

Expertise on payment, identity management and mobile application management

210+ Convergent Payment Customers serving for 450 M+ Subscribers

200+ Subscriber Data Management Customers serving for 775 M+

Subscribers

20+ Multimedia Content Manager Customers serving for 300 M+ Subscribers

Leading innovation on new media, advertising and location based services

Leading professional services organization

>24k service professionals

Advertising Selection Server: Campaign- and profile-driven multi-screen Ad Selection —maximizes

ad inventory value

Advertising Selection Server: Campaign- and profile-driven multi-screen Ad Selection —maximizes

ad inventory value

Geographic Messaging Service

Platform

Geographic Messaging Service

Platform


Contactless

payment

Loyalty services

RFID enabled communication Time

registration

Rental services

Collection management

Smart objects

•before

RFID applications & services

BUT• Expensive• Closed• Vertical • Specialized• Complex

For enterprises & operators:Contactless wallet 2.0

For web developers:Democratizing the RFID marketplace (API) For

consumers:DIY Internet of Things


Mobile payment+

Integrated wallet payment & vouchers

Retail payments

Ticketing

Vouchering

P2P/Remittance

By 2015, 1.4 billion people will be using

mobile wallets-Edgar&Dunn

By 2015, 1.4 billion people will be using

mobile wallets-Edgar&Dunn

Service Providers Opportunity

• Transaction revenue

• Churn reduction via wallet bundle

• SIM rental fee

• PoS/vending machine network connections

From ‘pipe’ to ‘wallet’ provider

References:References:

Global Partnership:Global Partnership:

Accor-Services

7 | Touchatag |August 2009 All Rights Reserved © Alcatel-Lucent 20097 | touchatag ™ | March 2009 7 | touchatag ™ | March 2009

Accor Services e-ticket restaurant pilot

Accor-Service: Leading provider of employee incentives

Lunch meal vouchers – Gift voucher – Eco vouchers

# 30 Million beneficiaries (employees) under portfolio in 40 countries

# 1 Mio affiliates (PoS) under portfolio in 40 countries


E-Ticket restaurantOne electronic card –> multiple applications

•Paper vouchers E-card

%

paymentinformation

communication

advertising

couponing and loyalty


Pilot scope

•3 Belgian cities

•400 users

•3 auxiliary services

•14 Merchants


3 auxiliary services

1. Interactive Billboard

2. Electronic Coupon

3. Prepaid & Postpaid Paper Vending Machine

Partnership Announcement:touchatag, an Alcatel-Lucent venture, and

Clear2Pay partner on technology for mobile

payment framework


Press release: Alcatel-Lucent partners with Clear2Pay for mobile payment framework

Gateway

BankingBanking

Post Pay Systems

Voucher BO

APIsAPIs

Application Correlation Server Stored Value Accounts Server

Profile server

SubscribersSubscribers

Points of salePoints of sale Telco – Non BankingTelco – Non Banking

PingPing SVAPingPing SVA

Interactive BillboardInteractive Billboard

Future scenarios


Future scenarios

Mobile Payment+

SolutionsSolutions

A.E. (APIs)A.E. (APIs)Eco

syst

em

Eco

syst

em

Proximity payment – P2P/Remittance –Ticketing –

Loyalty – Vouchering - Coupon

Proximity payment – P2P/Remittance –Ticketing –

Loyalty – Vouchering - Coupon

Mobile Advertising

SolutionsSolutions

A.E. (APIs)A.E. (APIs)

Eco

syst

em

Eco

syst

em

ALU

Advert

isin

g

mee

ts S

ales

Advert

isin

g

mee

ts S

ales + Internet of

Things + Mobile as Scanner

+ Internet of Things + Mobile as Scanner

Shopping of the future

Wallet + Screen +

Location + Content +

Communication

Wallet + Screen +

Location + Content +

Communication


1. Advertising meets sales

= Bridge between CRM, advertising, direct marketing and sales

AdvertisingAdvertising

Direct & PoS

Marketing

Direct & PoS

Marketing

SalesSales

CRM & AnalyticsCRM & Analytics

1. Receive Mobile Ad

SMS

1. Receive Mobile Ad

SMS

2. Personalized coupon in m-

wallet

2. Personalized coupon in m-

wallet

3. Redeem coupon at PoS

3. Redeem coupon at PoS

4. Consult balance

4. Consult balance


2. Wallet 2.0

Tag (identity), Screen &

wallet

Personal context

(location)

+ +

Social relevance

(communication, Internet)=


MOBILE WALLET 2.0 ?

PAY BY PHONE AND SHARE YOUR SHOPPING DAY


MOBILE WALLET 2.0 ?

PAY BY PHONE AND CONTROL YOUR ECO FOOT PRINT


MOBILE WALLET 2.0 ?

TOUCH WITH PHONE TO RENT


MOBILE WALLET 2.0 ?

SCAN WITH MOBILE CAMERA AND SEE YOUR DISCOUNTS


3. Shopping of the future

++ ++

=

+ recommendations + shopping list…+ recommendations + shopping list…

Interact with the products: Internet of

Things

Interact with the products: Internet of

Things


SHOPPING OF THE FUTURE ?

YOUR PERSONAL SHOPPING ASSISTANT AND SCANNER

Thank You!

[email protected]

@touchatag

http://business.touchatag.com

mobile payment solution - alcatel-lucent - cartes 2009 - paris - november 2009

Technology

alcatellucent mobile

mobile camera

future wallet

mobile application management

contactless wallet

mobile ad sms

mobile wallets edgardunn

rfidapplications services