mobile mix: the future of mobile — sophia stuart
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summary
• 9 mobile sites:
• 5M page views per month
• 350,000 uniques
• distribution across all Tier-1 Carriers & off-deck
• awards:
• Cosmo Mobile won* a Webby in 2008!
• all 9 sites nominated for MMA global awards 2008
• 11 M mobile ad impressions served in 2008
• advertisers including 20th Century Fox, Nordstrom, JCPenney, Paramount Pictures, Toyota, P&G and Unilever
*beating Disney, NBC and Bravo
Hearst mobile: case study: 20th Century Fox
campaign: promote street sale date of WHIV on Marie Claire/Cosmo Mobile
idea: pre-order, win a trip to Vegas!
execution: banners, quiz & click to purchase
results: 1M impressions servedaverage CTR: 0.15%
Hearst mobile: case study: Unilever
campaign: promote Unilever’s Axe Detailer, with 2-sided cleaning: rough/buff & smooth
idea: 2-sided mobile conversation about what women want (in their holiday stocking)
execution: 2 sets of banners (her/him), 2 she says/he says quizzes), live results feeds, video & click to purchase
results: 1M impressions servedaverage CTR: 1.24%chaps’ CTR: 3.37%