Mobile Marketing Trends

Braj Mohan Chaturvedi | chaturvedibraj@yahoo.com | +91 9502421919Twitter: @chaturvedibraj | facebook: @chaturvedibraj | Skype: @chaturvedibraj

Location Based Services:Location Based Services to gain importance and deliver contextual and location based marketing campaigns.

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Mobile Social Networking:Mobile Social Networking is the fastest-growing consumer connect platform.

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Mobile Search:Mobile Search allow users to take actions based on the search result, such as making call, placing an order, and so on.

3

Mobile Commerce :Mobile Commerce is more of an extension of e-commerce with experience over mobile.

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Mobile Payment: Mobile Payment solution providers need to address ease-of-use, ease-of-implementation and mobile security.

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QR Codes:Quick Response Codes will be near ubiquitous both online and offline

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Object Recognition: High-end mobile devices to have sensors that will recognize user's surroundings, interest, etc. and offer solutions based on it.

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Mobile Instant Messages: Smart phones attract consumers to communication provided such as Skype over mobile.

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Mobile E-mail: Smartphone offers mobile e-mail through a series of technology enhancements to existing e-mail service.

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Mobile Videos: Mobile devices with larger screens offer ideal platform for video consumption.

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Mobile Gaming: Casual mobile gaming will lead the mobile space with content innovation

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Mobile Services: Companies will invest in services with focus on customers acquisition, revenue generation, cost savings, and convenience.

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Thanks!Braj Mohan Chaturvedi

chaturvedibraj@yahoo.com+91 9502421919

Disclaimer: The views represented in the presentation have nothing to do with the companies I have personal, professional, or academic interest. It is absolutely my view which is based on the years of experience in the business.