Transcript
Page 1: Mobile Marketing Trends in 2012 - India is Getting Ready for Big Leap

Mobile Marketing Trends

Braj Mohan Chaturvedi | [email protected] | +91 9502421919Twitter: @chaturvedibraj | facebook: @chaturvedibraj | Skype: @chaturvedibraj

Page 2: Mobile Marketing Trends in 2012 - India is Getting Ready for Big Leap

Location Based Services:Location Based Services to gain importance and deliver contextual and location based marketing campaigns.

1

Page 3: Mobile Marketing Trends in 2012 - India is Getting Ready for Big Leap

Mobile Social Networking:Mobile Social Networking is the fastest-growing consumer connect platform.

2

Page 4: Mobile Marketing Trends in 2012 - India is Getting Ready for Big Leap

Mobile Search:Mobile Search allow users to take actions based on the search result, such as making call, placing an order, and so on.

3

Page 5: Mobile Marketing Trends in 2012 - India is Getting Ready for Big Leap

Mobile Commerce :Mobile Commerce is more of an extension of e-commerce with experience over mobile.

4

Page 6: Mobile Marketing Trends in 2012 - India is Getting Ready for Big Leap

Mobile Payment: Mobile Payment solution providers need to address ease-of-use, ease-of-implementation and mobile security.

5

Page 7: Mobile Marketing Trends in 2012 - India is Getting Ready for Big Leap

QR Codes:Quick Response Codes will be near ubiquitous both online and offline

6

Page 8: Mobile Marketing Trends in 2012 - India is Getting Ready for Big Leap

Object Recognition: High-end mobile devices to have sensors that will recognize user's surroundings, interest, etc. and offer solutions based on it.

7

Page 9: Mobile Marketing Trends in 2012 - India is Getting Ready for Big Leap

Mobile Instant Messages: Smart phones attract consumers to communication provided such as Skype over mobile.

8

Page 10: Mobile Marketing Trends in 2012 - India is Getting Ready for Big Leap

Mobile E-mail: Smartphone offers mobile e-mail through a series of technology enhancements to existing e-mail service.

9

Page 11: Mobile Marketing Trends in 2012 - India is Getting Ready for Big Leap

Mobile Videos: Mobile devices with larger screens offer ideal platform for video consumption.

10

Page 12: Mobile Marketing Trends in 2012 - India is Getting Ready for Big Leap

Mobile Gaming: Casual mobile gaming will lead the mobile space with content innovation

11

Page 13: Mobile Marketing Trends in 2012 - India is Getting Ready for Big Leap

Mobile Services: Companies will invest in services with focus on customers acquisition, revenue generation, cost savings, and convenience.

12

Page 14: Mobile Marketing Trends in 2012 - India is Getting Ready for Big Leap

Thanks!Braj Mohan Chaturvedi

[email protected]+91 9502421919

Disclaimer: The views represented in the presentation have nothing to do with the companies I have personal, professional, or academic interest. It is absolutely my view which is based on the years of experience in the business.


Top Related