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Mobile Marketing SolutionsVer ． 1.5

ダブルクリック株式会社 事業開発部〒 150-0002 東京都渋谷区渋谷 3-25-18 渋谷ガーデンフロント 11F

TEL 03-6418-3860 FAX 03-6418-3879Email tsakurai@doubleclick.ne.jp

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advertising

We Make Marketing Work Better

email

An

aly

ticsDoubleClick Japan Inc.

http://www.doubleclick.ne.jp

Formed 1st September 1997

Major Shareholders include :

• Transcosmos Inc.• NTT• Densu • Impress• DoubleClick Inc.

Company overview

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DoubleClick e-marketing solutionsDoubleClick e-marketing solutions

Fully featured Digital Advertising and management delivery system.

Advertising delivery and management.Targeted to the publishing industry.

ASP solutionTracking for user’s actions after receiving mail.

Support for full email marketing High speed mail delivery Advanced feed-back analytics package.

Full suite of marketing tools for the mobile phone.Site creation, promotion, analytics, mailing and data mining.

Supporting the complete marketing cycle.

Ad serving

Mobile Marketing solution Website analytics

Email Marketing

Popular US analytics solution.Full, flexible web analytics package.ASP solution.

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MobileMK provides the tools to create contents; launch mobile promotions; and measure the effect of mobile advertisements with reach and access analysis. The system automatically creates a user database which can be filtered and used as the basis of future promotions.

Analysis of user activity for effective re-marketing 。

Full suite of Mobile Marketing tools. ASP / Server install versions

Graphical interface that make the system easy to use.

CustomerCustomerDBDB

PromotionPromotionSite and Form Site and Form creationcreation

Research mail, Research mail, mail news deliverymail news delivery

AnalyticsAnalytics

Wizards for creating 3 carrier safe, richWizards for creating 3 carrier safe, richMobile sites.Mobile sites.

Create and launch blank mail, QR code, Create and launch blank mail, QR code, mailnews, and mobile-stick promotionsmailnews, and mobile-stick promotions

Site access statistics, detailed and summarySite access statistics, detailed and summaryviews.views.

Mail news and research mail delivery Mail news and research mail delivery system and analysis.system and analysis.

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■ 　　　　　　　　　　　 　 Promotional tools

Blank mail

Tailor promotions to attract more revenue generating users

　 　 　 　 　

QR コードプロモーション

Mail news

Blank mail creation screens

QR code

QR code is a trademark of Densu Corporation.

Effectiveness measurement

Banner code

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■ 　　　　　　　　　　　　　 Access analytics

Data for analysis and effectiveness measurement

Analytics module

Promotion

Mobile Ad

Mail news

Graphical display

Analysis and effectiveness measurement

・ Access count・ Page view count・ Length of time of access・ Daily access・ Access by day of the week

Decide strategy based on analytics

・ Carrier statistics・ Model statistics・ Screen resolution・ Other

・ Promotion statistics・ Research statistics・ User statistics・ Group statistics

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■ 　　　　　　　　　　　　　　 Contents creation

Pages are automatically served and analyzed as soon as they are published.

・ Automatic contents creation and delivery for 3 carrier.

・ Creation of forms and rich contents.

・ Simple and easy to use.

Page design screen. Site layout

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Targeted mails can be delivered based on previous analytics results.

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■ 　　　　　　　　　　　 User management

User DB list view ・

Add, delete, change status of email addresses.

■User management・ Confirm user status ( blocked, active, reserved )・ Manage individual user mail settings

Mail server function

■User groupAddresses can be filtered into groups, these groups can then be used to send targeted promotions to specific users.

Customer DB analysis

Send mail

Target segmentation

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The End