mobile phone marketing solutions presentation to bizlaunch jan2013

www.GoMobileFL.com | www.ThomasFulmer.com

Featured Speaker:

Thomas Fulmer

Technology Marketing Sales

Technology, Marketing, & Sales Tips To EXPLODE

Your Business!

Success is a CHOICE!

http://www.gomobilefl.com/

http://www.thomasfulmer.com/


What is Essential to growing a YOUR business?



www.GoMobileFL.com | www.ThomasFulmer.com www.GoMobileFL.com | www.ThomasFulmer.com

CUSTOMERS???






WHAT DO CUSTOMERS WANT?






WHAT IS YOUR OFFER?

HOW WILL YOU INSPIRE THEM TO ACT?






REACH CUSTOMERS FROM MULTIPLE ANGLES…

SMS/TEXT/Coupon

PRINT/EMAIL/RADIO/Phone

INTERNET/WEBSITE/ MOBILE WEBSITE/SOCIAL

1

2

3






HOW WILL YOU FOLLOW UP?

SMS/TEXT/Coupon

PRINT/EMAIL/RADIO/PHONE

INTERNET/WEBSITE/ MOBILE WEBSITE

1

2

3






TRENDS….MOBILE? There are 6.8 billion people on the planet. 5.1 billion of them own a

cell phone, but only 4.2 billion own a toothbrush. (Source: Mobile Marketing Association Asia)

91% of people keep their phone within 3 feet of themselves, 24 hours a day, 365 days per year. Source Morgan Stanley

3 out of 5 internet searches are done using a mobile phone

70% of all mobile searches result in action within 1 hour. (Source: Mobile Marketer)






MOBILE WEBSITE




WHY MOBILE? FACT: Customers are using mobile to find your competition.

Source: Google "Understanding Smartphone Users," 2011






WHERE’S YOUR PHONE?

It takes 26 hours for the average person to report a

lost wallet. It takes 68 minutes for them to report a

lost phone. (Source: Unisys)






TV

There are MORE mobile phones on the planet than there are TVs. (Source: Jupiter)






MOBILE SEARCH

70% of all mobile searches result in action within 1 hour. (Source: Mobile Marketer)

Mobile coupons get 10 times the redemption rate of traditional coupons. (Source: Borrell Associates)

Infographic courtesy of

InfographicIgnition





http://www.warriorplus.com/linkwso/6ty1z4/29092


WHERE’S YOUR PHONE?

9%

91%

91% of all U.S. citizens have their

mobile device within reach 24/7.

(Source: Morgan Stanley)






WHERE SHALL WE GO??

Searching for local businesses is the #1 way people use smart phones (source: google)

…unfortunately normal websites look sloppy and are hard to use on small mobile screens






BE HONEST, YOUR SITE SU…






HOW CUSTOMERS BENEFIT User friendly

Loads fast

Easy to see

Easy to read

Easy to take action

Easy to find your location

Special offers and coupons

Drives targeted traffic that wants to buy

Online retailers - a mobile site can increase consumer engagement by 85%

Website visitors are 51% more likely to do business with an online retailer with a mobile site.

Non Mobile Website Mobile Website






SMS CAMPAIGN

Infographic courtesy of

InfographicIgnition



http://www.warriorplus.com/linkwso/6ty1z4/29092


SMS MARKETING

HOW ARE YOU STAYING IN TOUCH WITH YOUR CUSTOMERS?

Text messaging has been estimated to be 5 times more effective than direct mail and 10 times more effective than newspaper advertising.






SMS MARKETING

Unique Features • It has 97% open rates

• It’s immediate

• It’s personal

• It’s targeted

• It’s permission based (opt-in)

• It’s time sensitive

• It’s cost effective

• It’s environmentally friendly

• It reaches your audience no matter

where they are

SMS Marketing Benefits: • Gain new clients

• Increase Customer Retention

• Increase brand awareness

• Increase loyalty

• Engage your customers

• Increase sales

• Build a mobile database

• You can get more traffic to your business in

one hour, from a single TEXT MESSAGE; than

in one year from a search engine listing... if

you know what you're doing.






Read in 10 Min Not Read in 10 Min

THE AMERICAN LOVE AFFAIR WITH TEXTING 89% of the Population has a

Cell/ Mobile Phone!

90% Use Mobile Phone for TEXTING

95% of SMS TEXTS are Read in the first 10 minutes!






YOUR CLIENTS LOVE TO TEXT

It takes 90 minutes for the average person to respond to an email. It takes 90 seconds for the average person to respond to a text message. (Source: CTIA.org)






GOTTA READ THAT TEXT…

Text messaging is 5X more effective than direct mail and 10X more effective than newspaper advertising

Mobile coupons get 10X the redemption rate of traditional coupons. (Source: Borrell Associates)






AND MORE TEXTS…






CUSTOMIZED SMS MARKETING

Selection of services offered:

Appointment reminders

Automated text campaigns

Coupons and special offers

Customer surveys

Product voting

Contests






CRM – CUSTOMER RELATIONSHIP MANAGER






KNOW YOUR CUSTOMER & THEIR PREFERENCES






TARGET THE MARKET






TRACK ALL MARKETING WHEN POSSIBLE






Have a mobile website

Utilize Text Marketing and/or Email Marketing

Utilize A CRM To keep up with customers

Know Your Customers & Their preferences

Target your marketing

Track your marketing & Evaluate regularly

6 Technology and Marketing Tips To EXPLODE Your Business!






Resources




Featured Speaker:

Thomas Fulmer

Technology Marketing Sales

Technology, Marketing, & Sales Tips To EXPLODE

Your Business!

Success is a CHOICE!



mobile phone marketing solutions presentation to bizlaunch jan2013

Business

mobile marketer mobile

mobile searches

mobile site

mobile database

mobile devicewithin

mobile phones

mobile phone fortexting

acell mobile phone