mobile marketing for apartments
DESCRIPTION
Presentation for mobile marketing solution for the Aparment / Property management industry.TRANSCRIPT
Mobile MarketingMobile Marketing
About UsAbout Us
�Founded in 2005 in Overland Park, KS
�Incorporated in early 2006
�ApTxt original product offering
�Member - Mobile Marketing Association
TerminologyTerminology
�SMS – short message service
�MMS – multimedia message service
�Standard SMS – no additional fees associated
�Premium SMS – additional fees billed to wireless account
�WAP – wireless access protocol (“mobile web”)�WAP – wireless access protocol (“mobile web”)
�Mobile App – downloaded “rich” client (“Citi Mobile”)
�Opt-In / Opt-Out - permission based marketing
�DRM – digital rights management (Ringtones)
�Mobile – simple the mobile phone number
�BlueTooth – wireless personal network communication
Mobile Universe Mobile Universe --WorldwideWorldwide
�Over 3 Billion Worldwide Subscribers
�Projected 3.9+ billion wireless �Projected 3.9+ billion wireless subscribers by 2010 - 50% of the world's population( Bauer 2005)
�Today over 350 Billion text messages sent every month
Mobile Universe Mobile Universe ––US TodayUS Today
�Over 260 Million US Subscribers
�Over 15 billion text messages A MONTH in �Over 15 billion text messages A MONTH in the US (est. 30% are commercial)
�Mobile phone penetration is at 75% of the US population
Casting theCasting theBiggest Net!!!!Biggest Net!!!!SMS WAP Application Voice
Mobile Phones Capable of
97% 65% ↑ Download Req.
(low)100%
Mobile # YES NO Custom YESMobile # YES NO Custom YES
Ease of Use YES Variable Variable YESInteroperability with other mobile functions
WAP
Voice
Application
Limited SMS
Application
Custom No
COST $ $$ $$$ $
Summary of the Summary of the “Big Net” Story“Big Net” Story
�Track Customers via Mobile
�Integrated: voice, WAP and Applications
�Leverage Online and Offline Marketing�Leverage Online and Offline Marketing
�Connect anytime and anywhere
�Scales with any Campaign
�“Start the Conversation” Today
DemoDemo
�Text DEMO to 31622
�Mobile Web - wap.aptxt.com
SolutionSolution
1. SMS Service:•Unique Keyword per Property Text DEMO to 31622•Display on your marquee or other property signage•Provides Instant access to Properties Most Important Info
•Contact Info•Model Pricing/Availability•Community Features/Specifics•Community Features/Specifics•Address of Mobile Web Site
•Monthly Cost: $50•One Time Setup: Waived
2. Mobile Property Web Site:•Take most critical web information and make it available to the mobile web:
1.Community Information2.Model / Floor Plans: pricing, square footage, features3.Photos / Images – provide photos for the community, property and each floor plan if you like4.Contact Information
•Monthly Cost: $50•One Time Setup: $150
Online ManagementOnline Management
Kona Café: Online management and Reporting ToolOur Café provides you with the ability to manage a single property’s mobile message and content or manage a whole organizations properties. The following are some key features of our Café tool:
•Real Time Response Report (SMS)•Real Time Response Report (SMS)1. Mobile #2. Request3. Carrier4. Date & Time of Request5. Export to Excel/CSV
•SMS Content Manager:1. Change / Add / Remove any Menu Options to your Keyword2. Update the Message Response3. Send Broadcast Message to ALL Subscribers
Next StepsNext Steps
We can have a new property using SMS within 2-3 business days and a mobile web site deployed with in 7 business days.
Kona Interactive
�Tom Walls – President(913) 239-0750 x111