Mobile Marketing:Mobile is a Media

N°

Mobile Marketing : Case Studies

Eurostar Shoppingin London

Objective: Mash up Google Maps andTwitter in a mobile application fora 1-day shopping event inLondon with Brussels Girl GeekDinner membersMethod: Mobile website optimized on 20+ phone types

Return: This action generated ❖ a 4th trend on Twitter for # ❖ 20+ blog posts ❖ 400+ pictures on Flickr ❖ 1000+ tweets tagged #GGSL (700 in the platform)

❖ press coverage on De Standaard, PUB, MM, PureFM..

Volkswagen Polo

Objective: Position VW as an innovative brand, driving sales of its new car model, generate leads, dealer contacts and test drives

Method: they launched a iPhone 3D racing game application.

Return: 820.000 downloads in only one week, ranked top 5 in all countries (except U.S. No 7)

Flair Mobile Magazine

Objective: create a mobile platform in line with audience expectations

Method: take into account 2 threats:

•- cost perception

•- user experience

Return: Optimized user experience

Mobile Radio Player

Objective: Audio streams should automatically follow us from fixed to mobile device. Allow LDBK listeners to stay in touch with their favorite radio all the time

Method: Iphone player

Return: Increased fidelity of the listeners

CKin2U

Objective: drive awareness and distribute samples

Method: MMS/SMS sent to a targetted audience

Return: 39% average response, high engagement towards the brand

CBC

Objective: drive awareness and distribute samples

Method: SMS-push to WAP-page

Return: 71% CTR on SMS-push

Flair & 3Suisses to offer the weather forecasts

Objective: create a first branded service appealing to the audience

Method: take into account

•- brand image aspect•- virality possibilities•- call-to-sales potential•- informative, but in a fun way•- personalisation

Return: Optimized user experience

If you want to get in touch…

www.cleverwood.be

sales@cleverwood.be

Call Olivier Beaujean at +32 (0) 475 75 85 90

Cleverwood is a trademark of Fair Wood Ventures sprl/bvba

Cleverwood is your New Media Consulting partner, providing expertise, knowledge and consulting services for Web, Mobile, Interactive Television and emerging channels.