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Mobile MarketingIs it Right for Your Organization?

Photo Credit: Vermin

Twitter: nancydowd

QuickTimeª and aTIFF (Uncompressed) decompressor

are needed to see this picture.

mLibraries Pilot BACKGROUND

Why Mobile and Why SMS?

Time-strapped families looking to save money

want mobile text alerts!

Terminology

Short Code51684

Keyword“Champion”

Used to segment audiences

New keyword for each placement tracks what works

• Legal details

• Marketing help

• Training

• Easy to use

• Affordable

Spanish speaking parents afraid to ask questions. Library wanted their english speaking children

to take advantage of free programs.Pilot

Promote Funding Center Resources

Engage teachers of blind and visually impaired students

Pilots

Target Parents and Teens

Public Awareness

QuickTimeª and a

decompressor

are needed to see this picture.

Utilize allcommunicationchannels

QuickTimeª and a decompressor

are needed to see this picture.

QuickTimeª and a decompressor

are needed to see this picture.

What Worked

Staff participation

Train staff to mention text programs

“Have you heard about our mobile program? You can get text notifications If you’re interested, just get out your phone and I’ll show you how to sign up!”

Engage people attending events

Photo Credit: ndemi

What would your customers who attend events need to know?

•Real-time polls and surveys sent to patrons

•Scheduled reminders throughout the day for attendees

•Notification that additional guidance and information is available

Photo Credit: West Deptford Library

Computer classes

What would your customers who take classes need to know?

•Computer class on Microsoft Excel.

•Register

•Collect input

•Reminders

•Vote for next topics

Parents of Young Children

What would your customers who have young children need to know?

•Story-time suggestions

•Activity topics

•Baby tips by age

Book Clubs

What would your customers who belong to book clubs need to know?

New arrival alerts

Meeting reminder

Teenagers

What would your teens need to know?

•Role-model suggested reading lists

•Text in to join various clubs and get updates

•SAT word-of-the day

The Library as a Community Resource

What would your customers looking to use you for job resources need to know?

•Job fair notifications

•Computer facilities

•Volunteer opportunities

We learned ...

• Need compelling reason

• Continually evaluate & tweak

• Sign-up Resistance

• One of many tools in marketing mix

!THANK YOU

- Nancy Dowd

: BLOG :// . . /http themwordblog blogs pot com

: FACEBOOK and TWITER nancydowd