mobile marketing
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CALL 1300 766 665www.arrowinternetmarketing.com.au
Level 1, ,412 Collins Street, Melbourne, VIC 3000
Mobile Marketing
Prepared on September 2013
CALL 1300 766 665www.arrowinternetmarketing.com.au
Level 1, ,412 Collins Street, Melbourne, VIC 30002
CALL 1300 766 665www.arrowinternetmarketing.com.au
Level 1, ,412 Collins Street, Melbourne, VIC 3000
Why Mobile Marketing?
We are spending more time on Mobile Devices.
We have become multi-screeners, splitting our attention between devices.
Mobile is getting the fair share of time
But not getting its fair share of spend…. yet
CALL 1300 766 665www.arrowinternetmarketing.com.au
Level 1, ,412 Collins Street, Melbourne, VIC 3000
Mobile Marketing
Can provide customers location sensitive, personalized information that promotes goods, services and ideas.[2]
GSM-based proximity broadcast
QR Codes
Mobile is getting the fair share of time
But not getting its fair share of spend…. yet
CALL 1300 766 665www.arrowinternetmarketing.com.au
Level 1, ,412 Collins Street, Melbourne, VIC 3000
Mobile Advertising
“There are 7 billion people on Earth. 5.1 billion own a cell phone. 4.2 billion own a toothbrush.”
Marketeers should view mobile with excitement.
There is a lot of Mobile Ad inventory ready for advertisers.
CALL 1300 766 665www.arrowinternetmarketing.com.au
Level 1, ,412 Collins Street, Melbourne, VIC 3000
Popular forms of Mobile Advertising
Mobile Search Ads
Mobile Search Ads have relatively cheaper Cost-per-click than regular Search Ads.
Users are more likely to click on Ad position 1 or 2 due to the smaller screen size.
CALL 1300 766 665www.arrowinternetmarketing.com.au
Level 1, ,412 Collins Street, Melbourne, VIC 3000
Popular forms of Mobile Advertising
Mobile App Ads - Google AdMob
Mobile App Ads are great for integrating applications with:
- iTunes- App Store- Initiating a Call-through- Mobile Websites.
CALL 1300 766 665www.arrowinternetmarketing.com.au
Level 1, ,412 Collins Street, Melbourne, VIC 3000
More on AdMob
Monetize your apps Show relevant ads in your app, users engage with the ads, you make money. Promote your apps Advertise your app in other apps to
increase downloads. Smarter app promotion. Drive
installs of your app at a target cost per acquisition
Robust ad filters. More control so you can refine which ads appear in your apps, increase relevancy
CALL 1300 766 665www.arrowinternetmarketing.com.au
Level 1, ,412 Collins Street, Melbourne, VIC 3000
Heard of the Fat Fingers Effect?
The Fat Fingers Effect happens when users accidentally click on mobile ads because of the smaller screen size of mobile phones.
“4 in 10 clicks on Mobile Ads maybe accidental.”
CALL 1300 766 665www.arrowinternetmarketing.com.au
Level 1, ,412 Collins Street, Melbourne, VIC 3000
Advertising Sellers are combating this effect.
Google Cuts Fat Fingers!
When users click on Google Ads, Google will double check by asking the user to click the banner again.
CALL 1300 766 665www.arrowinternetmarketing.com.au
Level 1, ,412 Collins Street, Melbourne, VIC 3000
Responsive Design for Websites
Creating a site that allows it to expand or contract without sacrificing readability and usability.
CALL 1300 766 665www.arrowinternetmarketing.com.au
Level 1, ,412 Collins Street, Melbourne, VIC 3000
Responsive Design v/s Dedicated mobile website
The argument of using a responsive design vs a dedicated mobile website has been a highly debated topic.
It’s Official! Google takes a clear stand and recommends responsive design for
Mobile SEO.
Why responsive design? Easier for Google’s link algorithms to work. Increases crawl efficiency so that Google can crawl more of the site. URL redirects are slow, a delay of 0.5s can cost up to 3.5% of
conversions. Provide good user experience across different devices.
CALL 1300 766 665www.arrowinternetmarketing.com.au
Level 1, ,412 Collins Street, Melbourne, VIC 3000
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