mobile + location - challenges and opportunities - placed
TRANSCRIPT
JULY 16 - 18, 2013, Minneapolis, USA
WWW.MRMW.NET
The original, premier event for the Mobile Marketing Research Industry
WWW.MRMW.NET
TITLE SPONSOR DIAMOND SPONSOR PLATINUM SPONSOR
GOLD SPONSORS
WORKSHOP HOST
SILVER SPONSORS
PREMIERE SPONSOR
NETWORKING EVENING SPONSOR BAG SPONSOR PREMIERE SPONSOR
PLACED
World’s Largest Opt-InLocation Panel
Panelists:70,000+
Monthly Businesses Visited:3,700,000+
Features in Place Database:300,000,000+
Measured Locations:15,000,000,000+
RATINGS
100% Adoption90%+ of Retail Sales
LOCATION ANALYTICS V1
LOCATION ANALYTICS V2
LOCATION ANALYTICS V2
LOCATION ANALYTICS V2
LOCATION: NOISE
LOCATION + PLACE = MORE NOISE
PANEL RECRUITMENT
PRIVACY: OPT-IN + VALUE EXCHANGE
MODELING
VALIDATION
Cumulative
HURRICANE SANDY
BLACK FRIDAY 2012
11.23.12Black Friday
11.24.12Placed Reports 4.68x
11.26.12Analysts Report Strong Foot Traffic
11.28.12AE Raises Earnings, Record BF
PLACE + DEMOGRAPHIC AFFINITY
F, 14-24
Why weren’t Millennialspurchasing at this highend retailer?
Brand Preference Merchandising Marketing Pricing Other
AMAZON: SHOWROOMING
AMAZON: MALE VS FEMALE
QSR: OPPORTUNITY IN ETHNICITY
VISITOR MAP: RETAIL SITE SELECTION
DOMINOS – LOCATION AFFINITY
GREEN:Strong Affinity
RED:Negative Affinity
BAR HEIGHTAffinity Score
PANERA – LOCATION AFFINITY
GREEN:Strong Affinity
RED:Negative Affinity
BAR HEIGHTAffinity Score
WWW.MRMW.NET
TITLE SPONSOR DIAMOND SPONSOR PLATINUM SPONSOR
GOLD SPONSORS
WORKSHOP HOST
SILVER SPONSORS
PREMIERE SPONSOR
NETWORKING EVENING SPONSOR BAG SPONSOR PREMIERE SPONSOR
JULY 16 - 18, 2013, Minneapolis, USA
WWW.MRMW.NET
The original, premier event for the Mobile Marketing Research Industry