mobile intranet for all - 8 key questions
TRANSCRIPT
Mobile Intranet for ALL 8 Key Questions
Frank Wolf, Eyo EmployeeApp
Eyo EmployeeApp: SaaS Mobile-First Intranet CMS
Why a mobile channel?
Engagement ✓ Reach ✓
2/3 of all employees don‘t work at a desk. In most companies they don‘t have access
to corporate email or intranets.
Frontline employees are your brand and they are the ones that actually need more information!
„Mobile services in 2014 did not achieve predictions based on 2013 data“
„Mobile progress (in 2014) has been slower than we expected“
Mobile Intranet: slow progress so far.
What needs to be solved?
Is not the main challenge!
Which use cases and content?
Intranet-channel or independent solution?
How to manage users?Native app or
web app?
How is the app distributed?
New ideas for mobile
communication?Fit to overall
intranet strategy?
Voluntary or mandatory?1
2
3
45
6
7
8
Global penetration
1% 73%Global Mobile Penetration 1995-2014
Everyone now has a smartphone
85%Americans between 18-29
Internet usage tipped to mobile
50%Internet usage on mobile vs. desktop
http://www.pewinternet.org/2015/04/01/us-smartphone-use-in-2015/ & http://www.kpcb.com/internet-trends ; slide inspired by Bessemer Venture Partners „State of the Cloud Report 2015“ & http://www.zdnet.com/article/research-74-percent-using-or-adopting-byod/
BYOD acceptance
74%Organizations using or adopting Bring-Your-Own-
Device
1. “Mobile” is a valid channel now to reach the majority of employees.
Voluntary (BYOD)
Purpose: better information for employees, facilitate everyday work
Devices: private smartphones + often private (data) tariffs
Alternatives: need to be offered for basic information ( terminals, PCs, a remaining limited edition of the employee-newspaper, bulletin boards,…)
Advantage: introduction is easy and economical
Disadvantage: less connection to core work processes
Mandatory (Intranets so far...)
Purpose: mobile support of core work processes
Devices: smartphones / tablets + tariffs / WiFi provided by the company
Alternatives: not needed
Advantages: cost savings and direct improvements in the work process
Disadvantages: higher investment costs, high efforts for operation of the devices
1. Voluntary or mandatory?
2. Challenge: content that fits the mobile channel
Less contentOccasional usersPersonalizationFew documentsScrolling>links...
Communication Collaboration
Information
ServicesMobile potential: HIGH
Mobile potential: MEDIUM
Mobile potential: MEDIUM
Mobile potential: MEDIUM
2. What content should be mobile?
Criteria: target group, complexity, security requirements, mobile „moment“
SECURITY VS. REACH
Information worker+ collaboration+ documents+ business critical=more sensitive content
Non-desk employees+ private devices+ no MDM or VPN+ easy access (saved login)=more reach
3. Intranet channel or independent?
Intranet Employee App
Authentication with BYODInternal network
UserContent
3. Our approach for BYOD.
4. User management.
@company email?Active directory?
4. User management options. A) Direct connection to a company directory (e. g. Active Directory) + works automatically- often, not all employees are includedB) Semi-automatic import (e. g. CSV file)+ easy to implement, high security- limited manual effortC) Manual maintenance in the employee app's user management.+ no integration effort- manual maintenance efforts - not suitable for companies with more than 300 employeesD) Login with a business email address - users will be identified as valid through their @company email and will be able to create an account+ easy onboarding- a business email is needed, manual solutions needed for employees leaving the company
User onboarding1
23
User maintenance
User deletion
Ç√
DEVICE API
WEB BROWSER
HTML + Java Script
Ç√
DEVICE API
NATIVE CONTAINER
HTML + Java Script
Ç√
DEVICE API
NATIVE CONTAINER
Native Code
WEB HYBRID NATIVE
5. Native app or web-app?
• Access to device API: push, camera, location
• Distribution via app-stores• Offline
6. App distribution.
Example for Apple: • Public App Store
Not just employees Easy to distribute Apple review
• B2B App on Business Store Just employees Not visible on public store Apple review
• Enterprise Developer Program Just employees No automatic update No Apple review
IntranetEmployee
App
FIREWALL
Intranet
Intranet
Employee App
Local content
FIREWALL
Intranet
Employee App
NEWS
FIREWALL
7. Integration and intranet strategy.
Predictions: • Monolithic intranets will decline• Increased focus on different audiences• „Communication intranet“ vs. „Collaboration
intranet“
8. New ideas for (mobile) communication?Local + Pictures
• Local and in-time• Picture and videos• Everybody can do this• Simple editing is key• Not just business related (black board)
Puls-surveys
• Daily or weekly• Fast feedback• Great way to measure and improve at the same time
Future
• Standardized content• Games and events (e.g. EM 2016 betting game)
• Content as a service (e.g. healthy working)
• Industry-specific tools
Closing the Intranet Gap for Non-Desk Workers.
Eyo is the employee app for engaging and interacting with those 2/3 of all worldwide employees who do not work at a desk.
Frank [email protected]