Questions for a mobile strategy

Jaap  Willem  van  de  Plasse

1000’s of various screen sizes

40% of all searches on google.nl and google.be

40%

60%

Facebook Belgium data oct-15

What is the job my app or mobile website is hired to do?

Put customer first

Give voice to the customer

Give voice to the customer Customer satisfaction

Give voice to the customer Customer satisfaction

Be where your customer is

Give voice to the customer Customer satisfaction

Be where your customer is

Who is my user?

Ways of identifying

1st party data

1st party data

1st party data

1st party data Analytics Data

2012 vs 2015

2014 vs 2015

1st party data Analytics Data User Research

1st party data Analytics Data User Research Existing Users

Intent of user

Intent of user

Intent of user

Intent of user

Empower the user

Connect with user

Connect with user Mobile only testing

Connect with user Mobile only testing Use mobile technologies

Connect with user Mobile only testing Use mobile technologies

Connect with user Mobile only testing Use mobile technologies

Connect with user Mobile only testing Use mobile technologies

Put customer first

What is the job my app or mobile website is hired to do?

Watch: Mobile: It Changes Everything

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Jaap  Willem  van  de  Plasse

Follow @jaapwillem