mobile games - technology & business update
TRANSCRIPT
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MOBILE GAMESTECHNOLOGY & BUSINESSby Samuel Henry
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ABOUT ME
• Indie Gamedev (SHI)• Writer • Game Design Lecturer • Online Business Owner• IT Speaker & Activist• IGDA Coordinator• I2TY Coordinator
FB: facebook.com/samuelhenryx
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What are mobile games?Games that run on a mobile device such as a mobile phone, smartphone ortablet computer. Devices such as iPhone, Playbook, Galaxy Tab, Windows Phone and Android devices.
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TOPICS
1. Mobile Game Trend2. Mobile Game Business3. Jump Into The Fire
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MOBILE GAME TRENDS
Hardware trend
Market share
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MOBILE GAME TRENDS
Platform trend
Windows PhoneC#
AndroidJava
iOSObjective C
mobile webHTML/CSS/Javascript
BlackBerry OSJava, web
Windows 8C#, C++
BadaC++
webOSHTML5, C++
Boot2GeckoHTML5
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MOBILE GAME TRENDS
Tools trend2000 today – explosion of tools
100+ tools!
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MOBILE GAME TRENDS
Conclusion?
Mobile Games Industry =BIG OPPORTUNITY
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MOBILE GAMES BUSINESS
Big Player:
• EA Mobile - www.eamobile.com• Gameloft - www.gameloft.com• Rovio - www.rovio.com• Nexon - www.nexon.net• Zynga –
company.zynga.com/games/mobile-games
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MOBILE GAMES BUSINESS
Another Rising Star Player:
• GREE – www.gree-corp.com• DeNA (ngmoco) – dena.jp/intl and blog.ngmoco.com
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MOBILE GAMES BUSINESS
What platform to Choose?
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MOBILE GAMES BUSINESS
Mobile Games Business Model
1. Ad supported. Example: Angry Birds on Android devices. 2. Microtransactions & Virtual Goods. Example: Tiny Tower. 3. Paid download. Example: Fruit Ninja in Apple 4. Subscription. Example: Gameloft Subscription. 5. Hybrids. Example: Infinity Blade. Paymium: paid download and microtransactions.
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MOBILE GAMES BUSINESS
Typical Big Player problems:
• Massive games lead to massive investments• Difficult to be agile and flexible • Scheduling slips have a large impact• Difficult to sustain
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MOBILE GAMES BUSINESS
With mobile games you can:
• Build the smallest core experience• Grow and develop with something running• Allows for more creativity and flexibility• Identify potential problems early• Less wasted time and effort
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MOBILE GAMES BUSINESS
Mobile Games Advantages?
• HUGE user and market• Lots of development tools• Ready to use apps market• Mature business models• Friendly Enviroment for StartUps• Flexible monetization style
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MOBILE GAMES BUSINESS
Mobile game developmen facts:
Only 10% makes huge moneyAnother 10% only survive
80% fail to make fortune
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MOBILE GAMES BUSINESS
Failure factors:
• Game design sucks• No marketing strategies• No business strategies• Sales vs Next project funds• Funding for Startup
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JUMP INTO THE FIRE
7 Quickstarter Tips:
1. Choose crossplatform tool2. Learn from tutorial, web forum, etc3. Build playable prototype/demo game 4. Promote your game5. Analyze your users feedback6. Fix/Rebuild your demo game7. Repeat and Scale up….
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JUMP INTO THE FIRE
• New strengths of the mobile platform• Small, agile approaches have huge potential• Start everything with a small scope and
grow• Leverage existing work and fellow
developers• Make mistakes and evolve!
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JUMP INTO THE FIRE
• New strengths of the mobile platform• Small, agile approaches have huge potential• Start everything with a small scope and
grow• Leverage existing work and fellow
developers• Make mistakes and evolve!
