mobile games in latin america
TRANSCRIPT
MOBILE GAMES IN LATIN AMERICA: ARE YOU READY TO PLAY?
WHY IS LATIN AMERICA SUCH A HUGE MARKET?
Brazil: the biggest market in Latam
Barriers ... and opportunities
Latin America will reach 100 million mobile
subscribers by 2021
Videogames represent a global market of $80
billion and mobile games $25 billion, according to
IGNIS. In Latam, the videogames market reaches $1.8 billion
In 2020 there will be 605
million of smartphones in Latin America
(GSMA)
By 2015, smartphones will represent almost
75 % share of sales of mobile phones in
Latin America(Consumer Mobility Report.
Ericsson)
7 of 100 Latin Americans is
subscribed to a fixed broadband service and 10% to a fixed mobile
broadband service (UIT)
Play videogames is in TOP ten of more common activities and the teenagers are the heavy users
Mails
Social Networks 45
34 15 6 45
20 19 9 52
24 13 9 54
15 14 8 63
20
8
11
13
4
11
65
68
7 13 10 70
8 10 8 74
9 3 43
Music
Chat
Newspaper
Study / works
Movies
Books
Videogames
SometimesFrequently Rarely Never
Engaged Frequently + Sometimes
12 a 17 18 a 29 30 a 49
Frequency of Videogame engagement by age
%
56% 25% 13%
Pin Source: Ministry of Culture Argentina
GAMER PROFILE
Source: Pesquisa Game Brasil 2015
What are your favorite types of entertainment
96.3%
Going out withfriends
Go to theater cinema
Social mediaaccess
SportsPlay games(digital)
93.4% 92.9% 92.7% 86.7%
78.1%
GAMES
58%
ENTERTAINMENT
45.8%
PHOTOS
45.1%
COMMUNICATION
29.4%
PRODUCTIVITY(WORK)
24.6%
HEALTH
23.9%
FINANCE
9%
OTHER
8.7%
DONT DODOWNLOADS
Games are in the top
category in weareables downloads
(App Annie)
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050404 05
Brazil and Mexico are in
the Top 5 Countries by Downloads in Google Play
(Q3. 2015. App Annie)
48% of Latin American
consumers prefer video apps in order
to watch video in their
smartphones (Ondevice research
Video)
0606The Y
Generation or millennials -18/35- will represent
50% of global consumption
by 2017 (SAP)
Argentina and Chile contain more mobile
users who are classified as
“frequent,” which is defined as mobile
engagement 5-7 days per week. In both of
these countries, about 40% of their mobile users fall into this
categor. (Opera networks)
Brazil has experienced massive download growth by
roughly 60%, further solidifying its position as the
leader in Latin America, followed by
Mexico and Argentina
(AppAnnie)
In Argentina, 7 of 10
teenagers play videogames
and more than 50% play everyday
0707
Combined iOS App Store and Google Play RevenueTop 3 Latin American Countries
125
100
75
50
25
0Brazil
Inde
xed
Reve
nue
Mexico Chile
TTM Sept. 2014
TTM Sept. 2015
Broad-based revenue growth has continued throughout Latin America´s major markets
SMARTPHONEWhat type of apps do you download?
1 2 3 4Brazilian
Gamers are multi-platform
players - 78.6% play in more than one
device
Smartphone is the most
popular one, overpassing computer
(which was the leader in
2013)
Smartphone mobility is the key leadership factor - 80%
of players uses it during
traffic movement
Smart TVs appear also as a new game
platform option
According to AppAnnie, Brazil’s revenue growth was comparable to other leading markets around the world and like practically all other
markets, Brazil received most of its revenue growth from games
2002013
150
100
50
0UnitedStates
UnitedKingdom
SouthKorea
Canada Germany France Russia Brazil IndiaJapan
Inde
xed
Rev
enue
*In-app advertising across all app stores; app store revenue across iOS App Store and Google Play
Mobile App Revenue* by Country
Source; App Annie & IDC
Mobile App Revenue Growth High Across Markets
20141.7x
1.7x 1.7x
1.8x
1.5x1.5x
1.6x1.8x 1.8x 1.9x
%
A B C
1101 Brickell Avenue
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Copyright © 2015 Frecuencia Latinoamérica. Todos los derechos reservados
Contact Us
Director Sales LATAM Sales Brazil
Ana María Yumiseva Luiggi Arguello Marcelo [email protected] [email protected] [email protected]
Agenda
Anabella [email protected]
The average spend is only $1.15 (USD) which is far below the global average. Additionally, only about
1/3 of are paying gamers
Piracy remains a major concern for gaming publishers in the region
Sustainable workflow is a recurring issue as most development studios in Latam do outsourcing work for larger, more prominent studios in
the US and Europe
Payment methods remain an obstacle to monetization as credit cards remain less ubiquitous in Latin America than in other global markets and direct carrier billing is not yet widespread across the region
Localization of gaming products (i.e. dubbing games in Latin American Spanish vs. Iberian Spanish) needs to be addressed as Latin American gamers continue to buy
games directly from the US, showing a preference for English language over the
cross Atlantic dialect
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Organizer
Sponsors 2016
January 25th & 26th San Francisco, CA