mobile game platform for the next 2 billion market
TRANSCRIPT
MOBILE GAME PLATFORM FOR THE NEXT 2 BILLION!Bazaar Entertainment Inc.
Emerging
Huge demands for entertainment in emerging countries
TOKYO Game
Network
CONFIDENTIAL
Company Overview• Company Name
• Bazaar Entertainment Inc. • Address
• 2-41-17, Yayoicho, Nakano-ku, Tokyo, Japan Tokyo Contents Incubation Center
• Capital • 16,500,000Yen (100% owned by board)
• ≒120,000USD • Establish
• 30. Jan. 2014 • Board
• Kent Ohwada(Founder and CEO) • Shin Izawa (Board and CTO) • Hiro Takahashi (External Board) • Shinichi Okamoto (External Board)
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Management Team
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Best team for Game Platform business in Emerging Market
Hiromichi Takahashi (Outside Director)20 years carrier in game development in Japan.Produced PlayStation and PlayStation2 games sold over 6 million disc in the world.
Taketo Ohwada (President and CEO)15 years experience in Sony Computer Entertainment.Contribute to launch PlayStation business in Taiwan, China, and SE Asia.Specialist for Marketing and Business model development.
Shin Izawa (CTO)20 years carrier for develop massive information system in Japan.Contribute to buy out NOBOT(AD Tech) to KDDI in 10 million USD as CTO.
Shinichi Okamoto (Outside Director)First CTO of Sony Computer Entertainment.Contribute to launch PlayStation and PlayStation2.
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Market situation and Our Solution
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Expanding Smartphone
Market
Expanding Middle Class
Market
Slow & Expensive Internet
Limited Payment Method
Large barrier from App Store model
Basic Strategy: Acquire market and user before mage player’s coming.
Off-Line contents
distribution
Bit-coin based
P2P Payment
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Marketing Strategy
6BAZAAR MODEL : Support small business for individuals
Most scalability distribution system Most powerful promotion method
in Emerging market are !
Human Network and Eco-System
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Solution① Offline contents distribution
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Bazaar eco system involved powerful promotion method “Word of Mouth”.
Own MobilePartner
Server App
Local Wifi connection Bit Torrent technology
Contents2:30
BAIO HAZAARD175 your friends play
Puzzle Bobble32 your friends play
BeatMP3164 your friends play
Jupiter Jump61 your friends play
Drift Spirits139 your friends play
Super Swing21 your friends play
Beast Breaker76 your friends play
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Solution② Bit Coin based P2P payment
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2:30
Kent OhwadaUse short phrases with simple words. People are likely to skip sentences
Pak HermanUse short phrases with simple words. People are likely to skip sentences
100 pico
①Give me a Point
②Your Phone Number?
⑤Pay by Cash
Customer Distributor
To Bazaar Center !080-1111-1111
1000pt③Send Command via SMS
From Bazaar Center !You got a
1000pt④Receive transaction
result
Micro payment transaction with credit
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Prepaid Point Business model
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Royalty
COD
Set prices independently; distribute prepaid points through grassroots initiatives
Bazaar
Game Developer
Distributor
Offer prepaid points from super-micro transactions to support the income level and consumption habits of emerging nations
Rapid establish sales network by grass roots distribution
Earn Point
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Contents
• Major game publisher from Japan • Tayu-Tau Studio as first party studio • Japan/ Indonesia / China / Taiwan Independent game studio • with game development mentor program !
• Original game development team
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Kent OhwadaUse short phrases with simple words. People are likely to skip sentences
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Steps to establishing our business
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2017 Phase 3
Online Distribution Muilti Payment
method
2016Phase 2
Start for Monetize Exclusive titles
Phase 2’
2015 Phase1
Offline distribution User community
build
Phase 1’ Phase 1’’
2015 Indonesia Selected City
2016 Indonesia Nation wide
2017 Other S.E. Asia
10Mbps Global CompetitorDifferentiate ourselves
with exclusive content & user communities
Utilize exclusive contents and huge small community, against mage player’s entry.
Smartphone Penetration
Bandwidth
2018~ India / Africa South America
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Area Expansion
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Japan Studio: Contents development
Indonesia Studio: Localize, Operation
Age 15-24 Population UN. World Population Prospects: The 2012 Revision
China: 267 million
SE Asia: 162 million
India: 353 million
M.Asia, M.E.: 217 million
Africa.: 356 million
S. America.: 105 million
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Current Status• Test marketing
• Indonesia : Bandung (Focus on1 university) • over 5000 user, 1000 paid user.
• Fund Rising • 1.5 million USD / 15 million evaluation
• 500 k for contents development • 500k for system development • 500 k for marketing in 2016
• Re-design company formation • 300 million USD free cash flow in 2018 (S.E.Asia market only)
• Developed • Prototype for off line contents distribution • Prototype for Payment system • Original game for Bazaar Eco-system
• Contents Acquiring • Game developer relations. • Mentor program for independent game developer in Japan / Taiwan /Indonesia 13
Thank you!