mobile financial services - youth economic opportunities · mobile money regulation in tunisia...
TRANSCRIPT
Mobile Financial Services
Mobile put into perspective….
2
1.2
2.8
5
Units (Bln)
in 2010
2010 figures – Sources: Gartner, EMVco, QNB
1980 1965 1985 Launch year
Banking sector penetration in Tunisia is still relatively low
Fast mobile penetration increase
• Banking penetration estimated between 30% and 50% in 2011
-1205 banking branches / 1765 ATMs
-~1 branch for 9132 inhabitants
-New branches annual increase rate: ~10%(est)
• …but remains concentrated in urban areas
France
Tunisia
98
40
10
1,04
Banking
penetration
# branches \
10000 inhab
The Mobile Money opportunity lies in the gap between banking and mobile penetration in Tunisia
Mobile penetration development in Tunisia
114%
109% 103%
93%
80%
2008 2009 2010 2011 2012
MFS in Tunisia– Market Size and Segmentation
Theabove three segments have been identified for MFS in Tunisia, these segments are based on current level of banking
exposure. Each group having specific characteristics that are expected to result in both different product requirements and
relative financial affluence.
Provide Financial Services to Underserved Populations
Segment Drivers
Manage their finances through operation of bank current and deposit or savings accounts
Describing individuals who use few traditional financial services such as credit cards and checking accounts. The under-banked often purchase money orders, utilize check-cashing services, and pay bills in cash.
The unbanked are people without bank accounts. People who cannot open an account (either because they don't have money, or because they don't want to provide the information required to open an account).
40%
60%
80%
Segment Definition Eligible %
Banked
Under Banked
Unbanked
• Launched in partnership with the Tunisian Post: La Poste
• Strategic choice in teaming up with La Poste: above 1000 branches in the country
• Service attached to a prepaid wallet of a prepaid card
• Service put live in May 10nd, 2012
About Mobiflouss
MOBIFLOUSS is the brand name of our Mobile Money service
Mobile Money Regulation in Tunisia January 06th, 2011: the Tunisian Central Bank has issued the official and
regulated framework for launching mobile payment services in Tunisia. The
mobile payment was therefore limited to accounts controlled by a bank (a
financial institution) whereas the account can be a real bank account or a
prepaid card account.
May 2012: MOBIFLOUSS service was launched in partnership with LaPoste.
Serve the unbanked ! - Designed for the unbanked and under-banked population
- Only needs to buy the prepaid card at La Poste
- Register to the service on his mobile phone through an interactive yet simple USSD *112# menu
- Start using the service in the next minute.
Among the services offered on the mobile phone are :
1. buy airtime top up
2. peer to peer money transfer
3. payment of utility bills
4. collect postal remittances
5. For students, receive grants from government directly on the mobile wallet
and much more in the future
A smart communication
Transfer money to your family, kids using your mobile!
Press Ads Targeting Students Get money from your family using your mobile
Marketing campaigns at University
Targeting Students Create awareness
An amazing succes, mainly within youth unbanked segment
- More than 30 000 active subscribers after 2 months
- Above 100 000 active subscribers after 6 months of activity,
most of them under age of 30
- March 07th, 2013: 128 538 active subscribers
- …and constantly increasing day after day.
• P2P money transfer: increased of 90% in 6 months
• Airtime Top-Up: 300 000+ transactions in 6 months
Reasons for this unmatched success:
- The smart choice of the right services and user experience
- Creating a unique service that attracted in 1 month more than 10 000 subscribers
• Mobile employability support service called MOBIWORKS accessed from
the most basic GSM phones. With the technical expertise and financial
support of PROINVEST and Silatech;
• MobiWorks’ content has been developed through a partnership
between NGOs, education professionals, and public servants with solid
experience in the field of vocational guidance and employment;
• MobiWorks allow public agencies and NGOs to communicate about
their programmes and labor market opportunities (offer and demand);
• Huge success since launch in 2013 : almost 300 K single users.
MobiWorks : a Non-Financial Support Platform
MobiWorks has 4 components
Career Guidance
Financial Literacy
Entrepreneurship
Labor Market and Training
Opportunities
Entrepreneurship 1. Test your
entrepreneurship
knowledge
2. Are you an
entrepreneur
3. Entrepreneurial
events/SMS alerts
Financial Literacy
1. How to manage
your budget
2. Save or invest
your money
3. How to manage
your debt
4. Are you a good
negotiator
1. Mobile market places (Mobisouk)
2. Microfinance mobile applications (saving groups, credits, etc.)
3. Monitoring and Evaluation of employment and VTE programs (Tracer surveys, employer satisfaction surveys, etc.)
Using mobile technologies to promote youth employment: a partnership approach
