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Mobile CommunitiesFirst thoughts about a complex issueWilli Schroll

Nov 1/2 2008 Berlin

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What is complicated in the worldof Mobile Communities?

Are they not just „your buddies andsocial network on a mobile device“?

When the social space meets the mobile spacesome things will interfere.

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Community

Sociological definitionGroup of interacting peopleliving in a common location.Organised around commonvalues and social cohesionwithin a shared geographicallocation.

A bit to loco-centric for thenetworked, mobile people of21st century?

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Mobile

Anthropology/PsychologyHuman beings move around fordifferent purposes, withdifferent technologies, speeds,distances. Buying milk,meeting people, travelling.

Virtualization as an option:„Felt distance“ can be reducedby telecommunication tech too.

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Semantics

Linking docs is ok (web 1.0).

Connecting things, people,places, actions – guided andfiltered by meaning structures –opens up new possibilities.

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„moss“ web... sensors inclusive

The three forces make up themobile social semantic web.

With the invasion of the sensorswe actually have a fourth factorwith again new possibilities.

Source : fitbit.com we

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Ubiquitous sociality – wishful?

User experience design issuesfor the mobile-social devicepose basic questions.

Location-based and socialawareness services have to betuned carefully. Maybe stealthservice is a killer app in thefuture transparency scenario.

What to do with ubi web?Source: 3g4g.blogspot.com

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Design dilemma?

„You cannot not communicate“Paul Watzlawick

Applied to location awareservices with social tracking: Ifyou decide to switch off social-local visibility then this is an actof hiding. Maybe this act itselfshould stay hidden, if possible.

Source: trendwatching.com

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Complex unfoldingSome building blocks for emer-ging moss apps and services

sharing

social space

mobile spacefuture locationactual location

socializing

geo tagging

online communities

local communities

adhoc/tmp communities

dating

social mapping semantic tech

actual phys. state sensor/recog. tech

positioning tech

route planning

local knowledge

actual environment

bandwidthgaming

soc. augm. reality

social lifestream

local events local offers

Social LBS

local advertising

reviewing/voting

recommendation

Willi Schroll • xing.com, linkedin.comtwitter.com/willischrollblog.futurefacts.netmoss web twine: Twine.com, id:bowmanwww.z-punkt.de