DIGITAL COMMUNITIESConversations. Momentum.10.6.10

5PM LAST NIGHT:

CAN YOU SPEAK TOMORROW MORNING?

TIM

"Okay, so when I see a crowd this large, I end up channeling my inner Richard Pryor. So, many apologies up front if I start swearing here.

Now, how the fuck is the farm business, people?!"*

* a clear rip-off of @garyvee

TIM’S SUGGESTION

In today’s consumer market, brand websites are taking a back seat to social media sites like Twitter and Facebook.

It’s more critical than ever to understand how to start conversations on the web and build momentum for your brand.

Tim Brunelle, president of the Minnesota Interactive Marketing Association, will share strategies and tactics for how to best content with customers and build brand communities.

STATED DESCRIPTION

In today’s consumer market, brand websites are taking a back seat to social media sites like Twitter and Facebook.

It’s more critical than ever to understand how to start conversations on the web and build momentum for your brand.

Tim Brunelle, president of the Minnesota Interactive Marketing Association, will share strategies and tactics for how to best content with customers and build brand communities.

STATED DESCRIPTION

JOSEPH

@josephrueter

joseph.extendr.com

In today’s consumer market, brand websites are taking a back seat to social media sites like Twitter and Facebook.

It’s more critical than ever to understand how to start conversations on the web and build momentum for your brand.

Tim Brunelle, president of the Minnesota Interactive Marketing Association, will share strategies and tactics for how to best content with customers and build brand communities.

STATED DESCRIPTION

CONVERSATIONS. MOMENTUM.

SO, NOW WHAT?

I ASKED MY DIGITAL COMMUNITY.

SUGGESTIONS

A JOKEA SUGGESTION TO BUILD SOMETHINGONLINE VS. IN-PERSONLISTENINGA JOKE

CONVERSATION

MODERN CAMPAIGNS:

MODERN CAMPAIGNS:COHERENT, NOT CONSISTENT

RAW MATERIALSUSER CENTEREDBUSINESS AIMSMIXED APPROACH

DESIRECONTENTSTRATEGYTOOL KITDISTRIBUTION

SOCIAL IS ABOUT CONVERSATION

COMPANIES DON’T TALK.PEOPLE TALK.

IF YOU WANT PEOPLE TO REMARK...

DO REMARKABLE THINGS

NO

NO

pic of whitesox car

NO

SORTA

SORTA

YES

YES

YES

YES

YES

DO THINGS WITH AND FOR PEOPLE

INNOVATE THE PRODUCT?

CURATE CONTENT--OR--MAKE CONTENT

CURATE CONTENT

DATA. PEOPLE.

CURATION DELIVERS ON DOING THINGS WITH AND FOR PEOPLE

“The filtering activity that a helps present things according to a certain plan, thesis, or idea and then gives that to the public as an enrichment...” — Paola Antonelli, MOMA Senior Design Curator

3 & 33,000

GATHER. SELECT. SHARE.

The value of curation is multiplied when it includescommenting on why the content was/is found to be relevant, important and included.

--OR--MAKE CONTENT

PAULISAKSON.COM

MOMENTUM

“The challenge has always been memorability... a ‘niche’ must be created in the mind inspiring for people to return.” — Wynn Wilder, Website psychologist & author of “Critical Thinking.”

$4,000 FOR THE FIRST QUESTIONJ/K

THANK YOU!JOSEPH.EXTENDR.COM

@JOSEPHRUETER

DIGITAL COMMUNITIESConversations. Momentum.TALK