mobile cafe 17 feb 2014 ibeacon
DESCRIPTION
iBeacon, what is it and what can we do with it? Michel van Velde - One Shoe The iBeacon was briefly introduced at Apple’s Worldwide Developers Conference in June 2013, but what is it and what can we expect of it? Michel van Velde, founder of the advertising & digital agency One Shoe, will give an introduction of this new technology. We will take a look at how it works, look at how bluetooth marketing has evolved and talk about the possibilities of the iBeacon.TRANSCRIPT
Full Service Agency
Unique combination
Clients
Mobile event calendar
Mobile café
ADVERTISING & DIGITAL AGENCY
1. Mobile World Congress 24 – 27 february - Barcelona2. APPril – april 2014 – Amsterdam, Utrecht, The Haque, Rotterdam, Eindhoven3. Mobile Convention – 22 may - amsterdam4. Marcomm14 – 3&4 june – amsterdam5. Bi-monthly mobile cafés
EstimotePrice: $99.- (3 iBeacons)
Roximity iBeacon Price: $10.- per month
RedbearlabPrice: $29,99.-
KontaktPrice: $99.- (3 iBeacons), $149 (5 iBeacons), $279 (10 iBeacons).
Glimworm99 euro Package of 4 Glimworm Beacons – white gloss finish
Common misconceptions
Mobile café
ADVERTISING & DIGITAL AGENCY
• Content delivery - iBeacons don't actually send content. They simply broadcast their UUID, Major, and Minor values. That's it!
• Detection awareness - iBeacons just broadcast. There is no data exchanged between devices which are scanning for beacons and the beacons themselves.
• Immediate detections - iBeacons aren't always immediately noticed. There are a few factors that influence this such as:
- How frequently the beacon broadcasts (varies based on beacon manufacturer or user settings)
- How often the device scans for a beacon (newer iPhones have improved support for BLE, so they will probably be more responsive)• Distance accuracy - distance is always an ESTIMATE. More signals in the air
equals more interference!• Only compatible with Apple devices. Any device that supports BLE can detect
and broadcast.
