mobile best practices
TRANSCRIPT
Mobile Best PracticesDanny WilliamsWeb Marketing ManagerTechnology Credit Union@echodanny
Nicole RogersProduct Marketing ManagerEktron@nicolekrogers
#synergymobile
Worldwide Smartphones: 1.08 billion
• Nearly 18 million tablets were sold worldwide in 2010
• 28% use their tablet as their primary PC; 43% spend more time each day on their tablet than their desktop
• 54.7 million tablets to be sold in 2011
Mobileis the next big area
of marketing innovation
and opportunity
Leveraging Mobile: HOW TO
Create a Mobile Strategy: POST
People
Objectives
Strategy
Technology
Understand the Mobile Behavior of Your Target Audience
1) People
Determine Your Company’s Mobile Business Objectives
2) Objectives
Mobile Web Page Visits
Contact UsLocationMobile AppsPromotional PagesCareersABA #Product Pages
Build a Strategy in Order to Meet Your Objectives
3) Strategy
Choose the Right Technology to Implement Your Strategy
4) Technology
Ektron Mobile Maturity Model
Mobile Failure
Gomez. Why Web Performance Matters: Is Your Site Driving Customers Away.
Mobile Focus
www.natgeo.com
Content needs to be accessible with minimum number of
Experience- Segment devices by screen size and features- Optimize files and assets for the mobile web- Leverage device capabilities (AJAX, HTML5,
jQuery, video, click to call, geo-location)
Layout- Take advantage of every pixel of real estate- Single column layout- Mobile templates to be elastic and not fixed
Mobile Friendly
Design- Similar theme on mobile version of site- Site visitors can quickly move to the area that meets
their needs
Development- Use valid markup- Option to switch between mobile and standard
version of website
Mobile Friendly cont…
Mobile First Forced to focus … Prioritize
Site is designed for visitor in mind
Less is More
www.techcu.com/Mobile
Key Design Elements
Branding
Color
Style
www.techcu.com/Mobile
Technology Stack
XHTML
CSS
Ektron Master Page Desk and Mobile
Ektron ASPX Files Desk and Mobile
jQuery Mobile
www.techcu.com/Mobile
Alternative Stack
HTML5
CSS - Responsive
Ektron Master Page One File
Ektron ASPX Files One File
http://jquerymobile.com
www.html5rocks.com
www.css-tricks.com
Danny WilliamsWeb Marketing Manager, Technology Credit Union@[email protected]
Nicole RogersProduct Marketing Manager, [email protected]@ektron.com
Q&A
#synergymobile