mobile augmented reality and mash-ups
DESCRIPTION
Keynote presentation about mobile augmented reality to spark thinking for the unconference sessions for Open MIC 3 at Guildford, UK.TRANSCRIPT
Augmented reality
augmented virtuality
augmented world mash-ups
Nov 4 2009Paul Golding
Saturday, 5 December 2009
“The future is already here – it's just not evenly
distributed.”
—Wi!iam Gibson
phD research 1994...(moto labs)“AR/vR - the next big thing”
but....
Saturday, 5 December 2009
“Traditional AR”
Saturday, 5 December 2009
Mobile AR: Sensor-net
http://www.augmentreality.co.uk/
Wikitude
JunaioSaturday, 5 December 2009
Tactile MAR (using Markers)
Saturday, 5 December 2009
marketing with mar
Saturday, 5 December 2009
Platform contenders...
• MARA (Nokia)
• Layar (SPRX Mobile) @LayarMobile
• Insqribe
• Mateo/Junaio @twitt_AR
• Wikitude.me (Mobilizy) @wikitude
Saturday, 5 December 2009
Example architecture...Layar definitions
Saturday, 5 December 2009
Thumb 3rd-eye culture
• New discovery mechanism for digital services and objects
• Disintermediation of advertising space
• Disintermediation of architecture/design
• New type of attention data
• Elasticity of destination
• Users will adjust to VW representations
Saturday, 5 December 2009
Futures...
• Sketch-based AR
• Tag messaging?(via cornflake box?)
• Open art
• Graffiti?
Saturday, 5 December 2009
Real-virtual sho"ing
Saturday, 5 December 2009
Why?
• We connect like this...
• LinkedIn - Facebook - Twitter
Social networks...
Saturday, 5 December 2009
Virtual networks...
Saturday, 5 December 2009
Stardoll
Meez
Second Life (33)
15m
Mycosm
FootballSuperstars
Cars
IMVU
30m
vSide
MTV 3DThere
Near
Robot Galaxy
Franktown
sMeet
Vizwoz
Habbo
Gaia
15m
7m
goSupermodel
Whyville3m
Home
Moshi Monsters
Chapatiz
Webkinz
Handipoints
1m
50m
Twinity (36)
2m
Utherverse (32) 2m
Hello Kitty
HiPiHi (30)
GeoSimPhilly (31)
Amazing Worlds
Xivio
Vivaty
Whirled
Chobots
Frenzoo
Woogiworld
Jumpstart
40m
SportsBLOX
My Mini Life
ERepublic
5m
1m
SmallWorlds
Live or open beta
In development/private beta
Copyright KZero 2006-2009Permission required prior to republishing
Launched in
vLES
Onverse
iheartland
Lively
Virtual World
Registered
Accounts
Q1 2009
No data shown for worlds under 1m registered accounts. Includes estimates.
www.kzero.co.uk
2mNeopets
10Vox
Green
Spineworld
MinyanLand
ClubCooee
1m
2mWeblin
26m
WeeWorldTaatu
Muxlim
Rocketon
2009
2008
2007
2006
2005
Yoggurt
Ourworld
Faketown
Closed/closing
Age 20
Age 25 2009 2008 2007 2006 2005
2005
2006
2007
2008
Age 15
2009
Age 13
Age 102005 2006 2007 2008 2009
Dizzywood
Coke Studio
26m
21m
24m
Action Allstars
8m
6m124m
100m
13m
20m
1.5m
LEGO Universe
Digital Dollhouse
3mBuildabearville
2m
Planet Cazmo
Kiwi Heroes
1m
Club PonyPals
22m Club Penguin
Konstruction Zone
VMK
17m Barbie Girls15m
20m Poptropica
Webcarzz
4m
3mKaneva
Activeworlds
2m
17m
Ridemakerz
Audree’s World
Fusion Fall
Ecobuddies
Saddle Club
Freggers
Omnidate
Precious Girls Club
Twinners
Interzone
Black Mamba
Age 5
Age 30+Blue Mars 2150
Age 8
45m
17m
12m
13m
90m
19m12m
1.5m 1.5m
Medikidz
Chuggington
C3L3B
NuNu
Papermint
Roiworld
8m4m
Outspark
WilliNilli
Zoopri
Girl Ambition
SceneCaster
Cyber Town
19m
12m
Coaches Centre
1m
vMTV
NASA
Upper Deck U
ActionJetz
Galactik Football
Webosaurs
Monday, 23 February 2009
Virtualworld
Explosion
Saturday, 5 December 2009
AugmentedVirtuality
Flickr
Youtube ATM
smallworlds.com
Saturday, 5 December 2009
A story that I told o2:O2 is in the co#ection busine$
Today:real world
tomo%ow:virtual world(s)
Co#ectivity is virtualizing...
Saturday, 5 December 2009
MetaversePlatform
Metaverse cha!enges?
Web 3.0(and “real-time web”)
SearchAPIs
Trust Charge
Saturday, 5 December 2009
Next 3 years...• Smartphones will become defacto MAR device (AR will grow with SP adoption)
• Emergence of MAR platform winners
• There will be a “Facebook” of AR/VR
• At least one tipping-point craze/app (tattoos? virtual pets?) - UGC!
• Major MAR acquisitions
• Kids 8-14 will spend >50% online time in virtual worlds
• European-led innovation
• Fulcrum of “Web 3.0” (Sensor-net, web of objects etc.)
• Consumer wearable displays will find a breakthrough application
• MAR will become popular means of venue/event/shopping enhancement
• VW will become a standard UI metaphor for some handsets
Saturday, 5 December 2009
Mash-up Se!ion: Gra"iti
Developer: Richard SpenceBluetrail.co.uk@spugamola
@btgraffiti
Saturday, 5 December 2009
Paul Goldingwirele$wanders.com
Fo!ow:@pgolding
Saturday, 5 December 2009