mash ups and we're not talking potatoes
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Presentation by Mike Saunt, Founder, Astun Technology at PSFBuzz North East: Effective Social Networking & Web 2.0 Strategies for Local Authorities - a Public Sector Forums conference, 7 July 2009, Newcastle upon Tyne.TRANSCRIPT
Social, AJAX Technologies and with a focus on data & mashups…
Mike Saunt
Who is this guy?
This may be a bit of a curve ball
I’m not a webbie per se
Focus on data integration and
publishing
Work in the private sector
for Councils and the Police
(that’s me on the left)
Overview
•Twitter - Fad or new media?•Cool technologies
• AJAX, Google Maps etc• What about DDA?
•Power of the Desk…•Its all about the data
• Examples• Live demo
•Cash saving example•Summary
Web 2.0 – What is it?
Associated with Social Networking / Collaboration
But it is more than just that…
Web 2.0 – What is it?
"Web 2.0" referred to the ongoing transition from a collection of websites to a full-
fledged computing platform The forming of online communities and engagement
From a technical perspective computer-to-computer interactions, the opening of full machine-readable access to databases, the opening of APIs for machine writing to databases
Breaking it down…
Is Twitter a fad or new channel?
Twitter – some thoughts
Do people really follow a council via Twitter? Would I want Council news via Twitter? Councillor activities? Maybe to have contact with…
What happened to RSS? Only around 21% of councils have one Of those 21% how many audit numbers registered?
Who controls the data in Twitter? What happens when mistakes go out?
And Twitter turn off delete functionality?
What happens if they go bust? Who pays for SMS?
Are the ‘old school media’ for it?
Twitter – old media against it?
Twitter – old media against it?
Sometimes old views can be better
Great at the Mumbai attacks Showed the real power
With local authorities Snow events Two way communication, find out what concerns citizens etc
Internal communication From Chief Executive, Director etc?
Some cool things – TwitterPlan Encourage discussions about planning
Not used solely but as part of everything Demographics of Twitter users
Twitter is Great & Revolutionary
Some cool things – TwitterPlan Encourage discussions
Not used solely but as part of everything
Demographics of Twitter users
Asynchronous Javascript And Xml (AJAX), Google Maps etc
Acronyms all around…
AJAX
CSS
RSS
XML
KML
TLA
Asynchronous Javascript And XML
Cascading Style Sheets
Really Simple Syndication; Rich Site Summary
eXtensible Markup Language
Keyhole Markup Language (Google ‘Earth’ format)
Three Letter Achronyms
AJAX…
Make calls to server without page refresh AJAX prominent with Gmail, Google maps
called it ‘Javascript programming’ Circa 2004
AJAX coined by media bods Derived from Java applets methods Embedded in Internet Explorer by Microsoft
Outlook Web Edition In late 1990’s
Now standard in browsers etc
Cool technologies & Accessibility…
‘Normal’ Google Maps No Javascript But STILL accessible
Cool technologies & Accessibility…
‘Normal’ Tripadvisor Option to go to map (i.e. not essential or restrictive)
Cool and leading the way
But no Javascript?
Cool technologies
Shouldn’t be the only means of access Disability Discrimination Act Accessibility regardless of access type
Different browsers (non windows, text readers etc) Different platforms (web, mobile etc)
Silent Billionaire Google / Search engine optimization
Take a step back to see what has changed since E-Government and what else can we do…
My experiences…
I’ve worked with lots of Local
Government characters
Through E-Government
And T-Government
What has changed over the years?
What has changed?
10 years ago there were lots of data silos with ‘data owners’
(Bureaucrats)
Now data is more shared & centralized with ‘data custodians’
(Civil Servants)
Power of the Desk…
Bureaucrat -> Civil Servant
Bureaucrat from the French “Power of the desk”
Bureau – “desk”
Krat – “power”
Civil Servant (or public servant)
Servant - “to serve”
Civil - “consisting of citizens”
There is a difference…
Power of the Desk…
Historically citizen interactions were made via a desk Application form filled out and passed over the desk Civil servant passes receipt or license back over the desk
The desk was the medium For a bureaucrat it is about CONTROL For a civil servant it is a means of COMMUNICATION
Bureaucrats keep information safe FROM the public
Civil Servants manage information FOR the public
Information Age
We’re no longer in a paper based world People want access to information at any time
Government, along with all industries, has tried to address this,
with varying success
Information Age
Government stopped printing as many of these…
Information Age
and produced more of these…
But has it all been successful?
Information Age
Some companies get the web
Information Age
and some companies not as much
Information Age
How can we change?
but the way that you do it…
Information Age
The Internet is a new MEDIUM of communication
When a new medium arrives communication strategies need changing which means the provision of information needs to
change
New medium = new rules
The Power of Information
Independent review for Central Government...
Power of Information Task force
Report Published
Already driving change
Ordnance Survey has new strategy
Report promoting Government data sharing
i.e. data feeds for mashups…
Data mashups – the fun stuff
Data Mashing
4 quick simple examples PlanningAlerts FixMyStreet BBC Travel News Cleveland Police localising content
Data Mashing
Planning Alerts Alerts around Manchester Live Demo of a basic mashup
Pros you can access this data easily
Cons you already have it (most of you) you don’t control it
Data Mashing
Fix My Street RSS feed from FixMyStreet Live Demo of a basic mashup
Pros you can access this data easily
Cons you have it sent via email (manual entry?) you don’t control it / audit it
Data Mashing
BBC Travel News Obscure XML format and mashup Breakdown just for Manchester Pros You can access this data easily You don’t have it It comes from a reputable source
Cons Not sure – can you think of any?
Data Mashing and Going Local
Cleveland Police Very simple to implement Simple drop down boxes in CMS
Localising RSS and how used Good means for Councils to share data
Districts with Counties? Neighbourhing?
Data Mashing
Planning Alerts Re mashing council data that has been already
scraped FixMyStreet
Emails sent – why not collect yourself direct? BBC Travel News
Great stuff – enough said
Cleveland Police Example of localising RSS – simply!
A CASH SAVING example…
Considering all channels
Common enquiry is Refuse & Recycling More so since alternate week collections
One clients has Around 15,000 unique visitors per year to ‘My
Council’ page Over 700 people registered for localised Alerts Attribute up to £5,700 PER MONTH for ONE
SERVICE via web
Considering all channels
Some numbers!
An example…
Why does this save money?
What can we see from these graphs? November – people can see via website but not sure December – starting to gain more trust January – have trust ( nothing wrong!) February – as January
So back to the numbers Reduction from around 3000 calls to 1500-2000
1000 * (£4 - £0.17 = £3.83) = £3,833 PER MONTH
or 1500 * (£4 - £0.17 = £3.83) = £5,745 PER MONTH
Web 2.0 requires a new approach…
“Web 2.0” it requires a new approach
serve online communitiesremove policy barriers
provide open access to your dataexpect re-use, encourage mashups
use standard formats
Don’t just be on but become part of the internet
http://www.linkedin.com/in/mikesaunt
0788 7777 680
www.isharemaps.com
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