mobile apps - what is the trend?. presented by mr. vijayakumar radhakrishnan chief technology...
Post on 20-Dec-2015
216 views
TRANSCRIPT
Mobile Apps - What is the trend?
Presented by
Mr. Vijayakumar RadhakrishnanChief Technology Officer,
Magzter & Dot Com Infoway
Key Trends in App Stores: An Overview
- Which Apps sell most?- Which Apps get maximum no. of downloads?- Top App Categories across platforms- Most Used/Popular Apps- Platform-specific App trends- Top Application Vendors
Background Research Methodology
Primary Metric for App Selection: No. of downloads
Top Apps Selection basis: - Among top 20 apps at least on 2+ platforms- Not all apps were selected- ISV specific apps were chosen- ISV selection criteria:
- Among top 40 in a category on at least 2+ platforms - ISV should have at least 2+ apps in top 40 for a category
FINDINGS
- Platform by platform analysis- Consolidated Stats for
- Top Apps- Top Categories- Top Vendors
iOS - iPhone & iPad
iOS - iPhone & iPad
Top Category for iPhone - GamesThey get 47% of downloads.Paid Games dominate the platform
Top Category for iPad - ProductivityPaid apps dominate the platform
iOS - iPhone & iPadTop Categories: 18 - Sports, Social Networking, Education, Photography, Navigation, Utilities, Reference, Travel, Lifestyle, Health & Fitness, Business, Music, Entertainment, Productivity, Weather, News, Books, Games
Most Popular/Used Apps on iOS: Facebook (58%), iPod/iTunes (48%), Google Maps (47%), Weather Channel (46%), Pandora (27%)
Platform-specific trend: Device backward compatibility model (iPad -> iPhone -> iPod)
Android
AndroidTop Category: Emulator Games
Top Downloaded: Gaming apps. 12 - 20% of downloads
Top Categories: 14- News & Weather, Tools, Travel, Multimedia, Social, Shopping, Productivity, Entertainment, Reference, Communications, Finance, Lifestyle, Health, Themes
AndroidMost Popular/Used Apps: Google Maps (67%), Facebook (50%), Weather Channel (38%), Pandora (26%), Google Search (26%)
Platform specific trend/s: - Developers tend to develop exclusively for Android- Apps mostly consistent across all devices
News most popular: RSS readers
RIM (BlackBerry)
RIM (BlackBerry)Top Category: IM & Social Networking apps
Top Downloaded: Games. Responsible for 30% of downloads
Top Categories: 15- IM & Social Networking, Games, Productivity, Video & TV, Music & Audio, References & eBooks, Sports & Recreation, Shopping, Travel, Health & Fitness, Maps & Navigation, Utilities, Entertainment, Finance, Weather
RIM (BlackBerry)
Most Popular/Used Apps:Facebook (51%), Google Maps (34%), Weather Channel (28%), ESPN (19%), Pandora (18%)
Platform specific trend/s:- Most popular applications are cross-platform- Cost is the highest for paid apps across all storefronts- App availability consistent across all devices
Aggregated Findings
Top 20 AppsName Category Type Free/Paid iOS Android RIM
Bejeweled Games Casual Paid X Y X
FarmFrenzy Games FB/Flash-inspired Paid Y X Y
Pinball Games Arcade Games Free X X X
Solitaire Games Card Games Free X X X
Angry Birds Games Angle play Both X Y Y
- Games Tower defense - X X X
- Utilities Power management Both X X X
- Utilities Flashlight Paid Y X X
- Utilities SMS Customization Both X X X
X indicates app is in Top 20; Y indicates not in top 20
Top 20 AppsName Category Type Free/Paid iOS Android RIM
PDF Reader Productivity PDF Reader - X X Y
Documents To Go Productivity - Paid X X X
Facebook Social Networks - Free X X X
Twitter Social Networks - Free X X X
The Weather Channel
Weather - Paid X X X
USA Today News Differs by platform Free X Y Y
Pandora Music - Free X X X
Shazam Music - Both X X X
Movies Entertainment - Free X X X
Netfix Entertainment - Free X Y X
X indicates app is in Top 20; Y indicates not in top 20
App Category Downloads (IN-STAT 2010)
0 10 20 30 40 50 60 70
Entertainment
Business/Enterprise
E-Readers
TV/Video
Sports
Calculators
Travel
Search/Reference
Social Networking
Radio
News
Productivity
Tools/Utilities
Games
Maps
X axis – Download in percentage; Y axis – Top App Categories
Social Networks- High value: Low deletion, high usage- Mostly downloaded from OEM websites
Top App Categories
News & Weather- Largest disparity between free & paid- Most popular amongst 40+ audience
Utilities/Tools - Used most on older OSes (MS, Palm, Symbian) - High value: low deletion, high usage
Games- 51% users delete (mean: 16%)- 36% users use 1x/wk (mean: 21%)
Top App VendorsGames News &
Weather Social Networking Productivity Music
Yongzh* The Weather Channel Facebook Evernote Shazam
Pop Cap Weather Bug Twitter DataViz Pandora
EA USA Today MySpace Quickoffice MixZing
Alawar AP LinkedIn Apollo Software* iheartradio
Requiem Software Labs* NPR Foursquare Metago* Slacker Radio
Digital Chocolate New York Times Snaptu Indeed.com Last.fm
Backflip Studios Huffington Post Zoosk ReChild TuneWild
Offscreen** BBC Loopt Social & Mobile* Nobex Radio Companion
Cameloft Innksoft* Yahoo! Messenger Yourmail Gordon Edwards
I-Play LeMond.fr Windows Live Messenger
Lockout Mobile Security Stream TheWorld
* Android ** Nokia *** RIM
Top App VendorsGames News &
Weather Social Networking Productivity Music
Polarbit** DrudgeReport AOL Instant Messenger Catalystwo Midomi
SoundHound
DigitalLegends Bloomberg Google Talk CellAvant SPINEarth
Zynga Viigo*** Seesmic SugarSync Imeem
Getjar FoxNews Nulaz gWhiz RealPlayer*
Hands-On-Mobile CNN Fring reQal Stitcher Radio
Rovio TIME Match.com UPS CHUM Radio
Ngmoco Thomson Reuters Gowalla Dropbox nSport
Activision Newsy Tumblr HulloMail DoubleTwist
HeroCraft Zinio Swakker Appigo Collect3Mobile
GAMEVIL Inc Mashable Truphone Mobitech 3000 Thumbplay
* Android ** Nokia *** RIM
Thank You!