Mobile Access and

What the Library Wants: Mobiles as Discovery Enhancers

What are we covering today…

• Taylor & Francis mobile survey results

• What do Libraries want out of a mobile app?

• The end user: Temple University case study

• Questions

Taylor & Francis Mobile Devices Survey Discussion & Results

Stacy V. Sieck

Taylor & Francis Group

Library Communications Manager

Research Objectives

• To understand how individuals are using mobiles in an academic and library setting

• Determine how publishers can help with discovery in the library through mobile use

• To know what mobile functionality is important and adds value

49%

38%

7%6%

Please select the option that best describes your role:

Student

Academic

Practitioner

Librarian

Mobile Use

1% 6%1%

7%

17%

37%

31%

Approximately, how often do you use a mobile device for academic scholarly content:

Never

Less than once amonth

Once a month

Two or three timesa month

Once a week

Several times aweek

Every day

24/7 Access to Content

3% 3%

16%

39%

39%

Please state how important is it for you to access your institutional library holdings offsite on a mobile device:

Not at all important

Low importance

Average

High importance

Extremely important

0

20

40

60

80

100

120

Searching for academicscholarly content

Reading online journalarticles

Downloading academicscholarly content to be

read later

For reading lists

Re

spo

nse

s

What do you use your mobile device for? Please tick all that apply:

What do you use your mobile device for?

Mobile Features

2

3

4

7

22

4

7

21

15

30

9

32

34

44

35

37

37

55

46

33

40

26

76

32

31

22

27

10

0% 20% 40% 60% 80% 100%

Search functionality

Journal browse

Saving to favourites

Also Read (allowsyou to view a list of

articles…

Share an article viaemail

Shared an article viasocial media

How important are the following features in a mobile app?

Not at all important Low importance Average

High importance Extremely important

Should there be an

app for that?Scholarly journals on mobile devices

Everyone wants the Library

on their mobile device

Smartphones are owned by 83% of college-aged

adults

Tablets are owned by 42% of adults

Surveys and studies report that students at all

levels are interested in conducting research on

their mobile devices

Not just the catalog!

Standards for mobile sites

Standards developed by the

experts: the W3C, World Wide Web

Consortium

Led by Tim Berners-Lee, with 400+

members including Google, Apple,

Adobe, Facebook, Dell Sony

Standards for Web Applications on

Mobile (2014)

Test your site at the Mobile Validator

Options for delivering

scholarly journals to a

mobile device

iTunes and Android apps

iPad Newsstand offers thousands of individual

journal apps

Third-party apps including BrowZine and Flipster

Web apps that launch mobile-specific site

Responsive design - resize depending on the

detected screen

Could you do your

professional reading on a

mobile device?

Investigation of the top 25

Library & Information

Science journals

Combined prestige and citation count lists

Included top circulating titles

Testing devices included iPhone 4S and iPad mini

iTunes or Android app

Mobile site or web app

Responsive design to resize screen for device

Study conducted September -October 2014

What Journals

Do You Read?

Tell Me! PollEv.com/lindawobbe

Or Text 1115929 and your message to 37607

Two Library & Information Science journals you read

Have you ever tried reading them on a mobile

device?

The app option: 16%

Four of the top 25 Library &

Information Science

journals have an app:

The Chronicle of Higher

Education,

College & Research

Libraries,

JASIST,

Library Journal

App functionality

Authentication – must use the

regular site to create an account

Platform - Two of the apps aren’t available for the iPhone, only the

iPad

Functionality – Return to full site, save

articles, don’t need the internet

after download, change font, email

Readability - beautiful

BrowZine 76%

another app option 19 of the top 25 journals are included now, with 2 more

coming soon

Subscribers: select your institution and use standard authentication from within the app.

Open Access: College & Research Libraries, select Open Access Only and create a BrowZine account.

Download from the App Store: Apple Android

Platform: iPhone or iPad

Print, email, share, social media links

Save, mark as read; off-internet reading

Mobile site or web app: 36%Nine of the top 25 Library & Information Science

journals are hosted on sites employing a mobile-

specific site or web app:

• Aslib Journal of Information Management,

Journal of Documentation: Emerald

• Collection Management; Library Collections,

Acquisitions and Technical Services : Taylor &

Francis.

• College & Research Libraries News: Highwire.

• Journal of Information Science: SAGE.

• Journal of Medical Internet Research: open

access

• Journal of the Medical Library Association:

PubMedCentral

• Library Quarterly: Univ Chicago/JSTOR

Mobile site or web app

authentication

Authentication – most launch the mobile site when you login AND offer pairing

Pairing can be overly complex

Pairing expires

JSTOR’s nice model:

Navigate to the JSTOR site through your library,

OR bookmark the web app and use the “Get Access” link to select your institution and authenticate using your standard authentication protocol.

A voucher is a code that will tie your mobile device to your institution’s subscriptions. This voucher will grant you access to protected content while not on your institution’s network. Each mobile device must be vouched for individually and vouchers are only valid for the publisher for which it is issued.

2. Why am I unable to obtain a mobile voucher from my mobile

device? In order to request a mobile voucher, you must first be recognized as being part of an institutional subscription. Simply connect your mobile device to your institution’s network and then begin the process to obtain a voucher. To obtain a voucher for your mobile device, follow these steps:Put your device on your institution’s network and open the mobile journal site that you would like to obtain a voucher for (for example, http://m.abs.sagepub.com)Select “Authorize this Device”Complete the “Authenticate Mobile Device for SAGE Journals” form and click SubmitCopy the voucher code provided on the next screen and click on URL providedEnter the voucher code and select “Get access”This process will obtain and apply the voucher directly to your mobile device. If you are still unable to obtain a mobile voucher, you are either not on your institution’s network or your institution does not have a subscription to that particular publication. Please consult your university or institutional librarian for more information.

3. How do I obtain a Voucher Code with another computer and apply

it to my device? You can obtain a mobile voucher from any computer on your institution’s network. Simply visit:http://online.sagepub.com/voucher/getFill out the form and you will receive a voucher code both on-screen and by email (be sure to tick the box “Send voucher by email”. You will have 48 hours to apply this voucher to your device before it expires. To apply the voucher to your mobile device, follow these steps:Open up the mobile journal site that you would like to apply a voucher toSelect “Authorize this Device”Select “Apply a mobile voucher”Enter the code and submit

Mobile site or web app

readability

Readability – PDF’s best

HTML lots of funny situations

Mobile site or web app

functionality

Functionality – lots!

Common Icons

Table of Contents

Share, email, print

New web page

View all open pages

Bookmark

Mobile optimized responsive

design: 48%

Twelve of the top 25 Library & Information Science

journals are hosted on sites employing a responsive

design

• American Libraries, American Library Association, open access• Annual Review of Information Science and Technology, Journal of

Computer-Mediated Communication: Wiley. • D - Lib Magazine: the magazine of digital library research. Open

Access • Library Resources & Technical Services, Reference & User Services

Quarterly: American Library Association, MetaPress.• Library Trends: Johns Hopkins Project MUSE. • Libri: international journal of libraries and information services: De

Gruyter Saur. • Journal of Academic Librarianship, Library & Information Science

Research, Information Processing and Management, Government Information Quarterly: Pergamon / Elsevier ScienceDirect.

Responsive Design

functionality

Authentication: No

problem!

Navigate to the regular

site and use standard

login

Often three sizes:

computer, tablet,

phone

Native site functionality

Readability? PDF’s are

fine; HTML can be silly

Responsive Design

authenticationAssociation publications

from ALA hosted on

MetaPress require a

convoluted process to

register for access.

Even after you have logged

in and are identified as a

registered member, you

have to input a code

comprised of the

association’s initials and your

ALA member number with

leading zeroes to make a 7-

digit number

Responsive Design

functionality

Aggregator option: 56%

14 of the 25 journals

investigated are

available on at least one

aggregator platform.

EBSCO and Gale have

Apple and Android apps.

EBSCO, Gale and

ProQuest all offer

responsive design

Confused?

Oh my gosh, how would we ever communicate

all these options to our users and assist with their

use?

Authentication

Device Recognition

Your Advice for Publishers!

Tell Me! PollEv.com/lindawobbe

Or Text 286313 and your message to 37607

Which model do you prefer?

Native app like Newsstand or BrowZine

WebApp mobile-specific site

Responsive design

Anything else you want to tell publishers about

mobile design!

Thank you!

Slides will be posted on SlideShare

Paper will be in the Proceedings and linked from the

Slideshare

Questions or comments?

References Barnett-Ellis, P., & Vann, C. (2014). The library right there in my hand: Determining user

needs for mobile services at a medium-sized regional university. Southeastern Librarian, 62(2), 10-15. Retrieved from OmniFile Full Text Mega (H.W. Wilson).

Caniano, W., & Catalano, A. (2014). Academic libraries and mobile devices: User and reader preferences. Reference Librarian, 55(4), 298-317. doi: 10.1080/02763877.2014.929910

Manzari, Laura (2013). Library and information science journal prestige as assessed by library and information science faculty. The Library Quarterly: Information, Community, Policy, 83, (1), 42-60. doi: 10.1086/668574

Nixon, J. M. (2014). Core journals in library and information science: Developing a methodology for ranking LIS journals. College & Research Libraries, 75(1), 66-90. doi: 10.5860/crl12-387

Pew Research Internet Project(2014). Mobile technology fact sheet. Retrieved October 29, 2014, from http://www.pewinternet.org/fact-sheets/mobile-technology-fact-sheet/

W3C (2010). MobileOK checker, version 1.4.2. Retrieved October 3, 2014 from http://validator.w3.org/mobile/

W3C (2104). Standards for web applications on mobile: Current state and roadmap.Retrieved October 29, 2014 from http://www.w3.org/Mobile/mobile-web-app-state/

Xia, J. (2012). Positioning open access journals in a LIS journal ranking. College & Research Libraries, 73(2), 134-145. doi: 10.5860/crl-234

The End-User Approach to What Professors and Researchers Want and

Need from the Library

Dr. Laura Katz Rizzo

Temple University

Esther Boyer College of Music and Dance

My perspective as a professor and scholar/researcher in Higher

Education

• My experience with students using mobile devices and applications in the classroom and in research has changed significantly in the past 5 years.

• I have found I must utilize mobile apps and online material to engage dance majors, facilitating the completion of their research assignments in required courses: Creating Dance Histories and Senior Seminar research projects, as well as in studio-based courses focusing on dance technique and composition.

Creating Dance HistoriesArchival Based Research Projects

We have a special research collection

I. Research Guides II. Library of Congress Call Number Range and Subject Headings III. Encyclopedias and Dictionaries IV. Handbooks and Directories V. Biographical Information VI. Ballets – Guides, Synoposes, Plots VII. Bibliographies VIII. Bibliographic Indexes – for finding journal and newspaper articles IX. Bibliographic Utilities X. Dissertations XI. Web Resources

Paley Library Research Guide: Dance

The purpose of this guide is to provide an overview of resources that are useful for researching the existing literature in the field of dance. The lists of specific titles are intended to suggest areas for more thorough study and research, and are by no means comprehensive.

Senior Seminar

• Building Professional Portfolio for use in the field.

• Must build a digital portfolio that includes: artistic vision/mission statement, teaching philosophy, video reel, photographs, CV, business cards, logo, and a website that houses all of this information.

• They MUST use social media and the web based information to choose images, videos, websites, marketing strategies that resonate with their philosophy and to connect to other artists in their field.

General Education Example

• “The Philadelphia Dance Experience” satisfies a World Societies General Education requirement.

• The course looks at the trans-migration of diverse cultures through dance performances taking place in Philadelphia venues and performed largely by Philadelphia-based dance artists.

Assignments and tasks must satisfy key General Education Goals of

information literacy and critical thinking

• I developed the course design for the course to encourage both information literacy and critical thinking in engagement with mobile resources on the part of students.

• Students research the companies they will see through their online profiles on facebook, twitter, as well as using library resources including video databases, the online dance encyclopedia and other online research guides.

• Part of course is deciphering differences in how an artist is represented on their website, or facebook, in newspaper reviews and in scholarly dance research.

• Information Literacy -- Identify, access and evaluate sources of information₋ Within GenEd, information literacy encompasses a broad

spectrum of abilities, including the ability to recognize and articulate information needs; to locate, critically evaluate, and organize information for a specific purpose; and to recognize and reflect on the ethical use of information.

• Critical Thinking₋ Within GenEd, students who think critically recognize an object

of investigation, frame questions about it, and interrogate assumptions—explicit or implicit. Critical thinking includes the evaluation of evidence, analysis and synthesis of multiple sources, and reflection on varied perspectives. Critical thinking generates a well-developed investigation that incorporates supporting and countering claims. A student engaged in critical thinking produces an informed account, a hypothesis for further study, or the solution to a problem.

General Education Learning Goals

In contributing to my own creative and scholarly research output

• Social media sites and mobile access as vital to the on-going creative and research, both in conducting research and sharing that research with their larger communities for feedback and marketing purposes.

• Some examples:– Ballet companies list repertory and premiere dates on their websites.– Many online groups are places to find research subjects, for examples

members of dance communities or other performance areas.

• In my most recent work on wrestler Ricky Starr, I found many important resources through facebook and twitter sites, where I was led to people who could answer questions about Ricki’s life and career.

Creative Work

• Finding Grants and Performance Opportunities through Facebook/Twitter Groups as well as other online resources.

• Researching work through mobile library information. Poetry, other dancers/choreographers/music databases.

Scholarly Research

• CFPs for conferences and chapters are distributed through online sites in library and other social media groups.

• Temple’s Library directs users to different blogs and archives, as well as research grants in special areas.

• I use social media and library online databases to market my own publications.

Questions & Discussion