mobile 2.0 — соцсети нового поколения
DESCRIPTION
Кирилл Кудин, Altoros Development (BYTRANSCRIPT
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Mobile 2.0 – Social NetworkNext generation
What do people like?!
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Problems for community
1. Friends network2. Content fascination
Problem for the business – making money
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Social Network. Now
You need Social Network for this ↑
Web page for PC or Mobile
Real Life? NO!
How to improve?
sometimes integrated within application
Relations DiscussionsConnections Opinions
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Online vs Offline
Social Network is the mirror of your Real Life.
Just a mirror?: go to a bar, café: make purchases: meet friends
Where is a Social Network?!1. At home?2. In your pocket with your mobile?
You
Right! Just a mirror
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Mobile Advantages
• Geo location• People around you• Take Photos and Movies• Always in your pocket
New possibilities? Definitely!
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Geo locationTransportGamesRestShoppingTickets
1.On street2.Inside buildings
Use all possible waysGPS, GSM, Bluetooth, WiFi, Mic, Composting, Internet…
“Gives you & your friends new ways to explore your city.Earn points & unlock badges for discovering new things.” ©www.foursquare.com
“We believe that shopping in the offline world can be done muchbetter than it's been done for so many years.” ©www.shopkick.com
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People around you
• Share information• Ask Questions• New friends
“Take pictures together. Just look around. Sharetogether in a new, moving social network.” ©
www.color.com
“The ability to know what's happening, at this verymoment, at any place you care about.” ©www.localmind.com
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Photos and Movies
Content!!!
Nothing moreThe best topic for discussion is your crazy photo
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Where is business
No People – No Money ©Only people use money
• Recommendations• Invitations• Retain of clients• GEO & Contextual advertisement
Business around people
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Your app
People will more speak about your service
Build application?!Make its social as Mobile 2.0
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Mobile or PC?
Always on HandsGEO
LocationMobile Content
No. Both!
Generate content with Mobile Discuss with PC or…