Mobile Marketing 101for Local Business Owners

November 8, 2012

What you will see

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• Please continue to submit your

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• If we do not get to your question

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as soon as the webinar

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• There will be a survey at the end

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Note: Today’s presentation is being

recorded and will be provided

within 48 hours.

Social Conversations

• During the webinar if you have questions or if there are things you

like about what we are saying, interesting facts you want to share,

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About our speaker

• Christopher Folmar, Director of Mobile Development, SuperMedia

– Joined SuperMedia in 2010

– Leads a team of fierce mobile ninjas across various business units

– Team’s work has won multiple industry recognition and awards

Today’s discussion

• It’s a mobile world after all

• User’s needs while on the go

• BIG ideas on a small screen

• Mobilize this

#smwebinar

5 Easy things you can do to be mobile enabled

1. Have a very “mobile-friendly” website

2. Run mobile specific campaign for SEM

3. Use social media frequently & often

4. Always format customer emails for mobile

devices

5. Use text messaging programs to enhance

loyalty programs

#smwebinar

It’s a mobile world after all

#smwebinar

Mobile is about being connected#smwebinar

Growing, growing….still growing

Mobile Users WILL eclipse

desktop Internet users within

5 yearsSource: Mary Meeker KPCB

#smwebinar

Your mobile audience

• Everyone

– Including my mom in Florida

#smwebinar

Need for speed

Average

mobile web

session is < 80

secondsSource: Mendeley

#smwebinar

Mind-blowing Stats

Average

smartphone

user spends

39 minutes per day in appsSource: Nielson

#smwebinar

Mobile users crave local information

#smwebinar

Mobile web - not the old way to surf

57% of users

won’t

recommend a

business with a

bad mobile

experienceSource: Google

#smwebinar

3 rules of mobile content

#smwebinar

Mobile optimized means built for Speed#smwebinar

Mobile apps

Over 600K apps

Over 650K apps

#smwebinar

BIG ideas on a small screen#smwebinar

Mobile Advertising

#smwebinar

What is Mobile Advertising?#smwebinar

SEO & SEM are for Mobile too

• 1 in 7 searches

made from mobile

device

o 1 in 5 for Travel

o 30% all

Restaurant

Searches are

mobileSource: Google

2 in 3 Holiday

shoppers plan to

compare prices

in-storeSource: Prosper Mobile Insights

#smwebinar

Social + Mobile

124M Mobile-only

users

Source: Facebook’s 10-Q report

3 hours of content added per

minute from mobile devicesSource: YouTube

Twitter has 165MM users

-50% of them are mobileSource: HubSpot

#smwebinar

Even e-mail is on the move

• 76% of smartphone users in

U.S. read email on their

phonesSource: Pew Research

• Format for the form factor!

– Shorter

– Less clutter

– Links to longer content

– Enable Social Sharing to drive CTR

#smwebinar

Text messages are Instant

It takes 90 minutes

for the average

person to respond

to an e-mail.

It takes 90

seconds for the

average person to

respond to a text

messageSource: CTIA.org

#smwebinar

4 out of 5 SMBs have no Mobile Marketing

#smwebinar

Mobile budgets don’t add up…#smwebinar

Where to start?

• MMA recommends 7% of your marketing

budget be used for mobile

– Higher for driving calls or in store visits

– Lower for general awareness

#smwebinar

It’s not too late to be early#smwebinar

5 Easy things you can do to be mobile enabled

1. Have a very “mobile-friendly” website

2. Run mobile specific campaign for SEM

3. Use social media frequently & often

4. Always format customer emails for mobile

devices

5. Use text messaging programs to enhance

loyalty programs

#smwebinar

Let me help you find more on mobile

#mobilefolms

http://www.slideshare.net/ChristopherFolmar1

www.blog.supermedia.com

#smwebinar