Optimise your network and prepare for a new generation of technology to maximise profits and improve customer experience

Book and pay before 27 July 2012 and SAVE up to US $350

Benefit from 3rd Annual Mobile Network Optimisation Eurasia 2012 by:

Learning how to maximise 2G network capacity and integrate 2G and 3G networks Analysing alterna ve solu ons for reducing OPEX and op mising CAPEX Understanding how to u lise op misa on tools to deliver QoS and QoE Examining how to deploy next genera on technology and prepare for network evolu on Networking with pioneers in mobile network op misa on through their exclusive case studies

 

Tel: +971 4 364 2975   Fax: +971 4 363 1938   Email: enquiry@iqpc.ae     www.mobilenetworksturkey.com

3rd Annual Mobile Network Optimisation Eurasia 25—26 September 2012 The Point Hotel Barbaros, Istanbul, Turkey

Media partners: Researched and developed by:

Key speakers include:  

Yigit Berktas, CTO, Bakcell (Azerbaijan)  

Igor Ereschenko, Head of RAN Planning Department, Kyivstar (Ukraine) 

 

Roberto Minerva, Head of Innova on Lab, Telecom Italia (Italy) 

 

Coskun Sahin, CTO, Avea (Turkey)  

Monther Haddad, Regional Director ‐ Mobile Networks, du (UAE) 

 

David Court, Spectrum Advisor, Telecommunica ons Regulatory Authority 

Bahrain  

Nikos Babalis, Chief Network Officer, Wind Hellas  (Greece) 

 

Jamal Abdullah Hassan, RF Planning & Op misa on Director, Korek Telecom (Iraq) 

 

Mohammadreza  Mohsenzadeh, South Region Manager, Mobile Communica on 

Company of Iran  

Eshmambet Amatov, Execu ve Director of Strategic Development, OJSC KyrgyzTeleCom 

(Kyrgyzstan)  

Farhan Khan, Na onal Op misa on Manager, MTN‐Irancell (Iran) 

 

Yilmaz Celik, RN Op misa on Specialist, Turkcell (Turkey) 

 Zafer Genc, RAN Central Op miza on

Manager, Avea (Turkey) 

Silver sponsor: Exhibitor:

ABOUT THE EVENT Dear Colleague,

With rapidly growing usage of smart devices and services, mobile operators are looking to expand and upgrade their networks to maximise their efficiency and provide be er customer experience.

The 3rd Annual Mobile Network Op misa on Eurasia Summit, taking place on 25 ‐ 26 September 2012 in Istanbul, Turkey will address the key challenges the mobile operators in the region are facing and will bring local and interna onal experts to share their knowledge and experience through keynote presenta ons, panel discussions and industry case studies.

Join Igor Ereschenko, Head of RAN Planning Department, Kyivstar and Yigit Berktas, CTO, Bakcell in “Examining current network performance benchmarks to meet expecta ons of QoE” 

Explore how to “Minimise 2G conges on and prepare for 3G network upgrade” with

Jamal Abdullah Hassan, RF Planning & Op misa on Director, Korek Telecom   Get insights into how to “Op mise mobile radio networks end to end” with Nikos 

Babalis, Chief Network Officer, Wind Hellas   Make sure you secure your seat at this leading telecoms event to be the first to know about innova ons, leading ini a ves and technology advancements that help you drive your organisa onal success!

Kind regards,

Tanya Sydorenko Conference Director Mobile Network Op misa on Eurasia Summit  

P.S. Special offers are available for group bookings! 

Sponsorship and exhibition opportunities are now open!

Sponsoring this event will posi on your company as a thought‐leader and will provide a hard‐to‐a ain blend of branding, posi oning, associa on and face‐to‐face interac on with the decision makers that ma er. Various sponsorship and branding opportuni es are available at our conference, including:

For sponsorship and branding opportuni es, call +971 4 360 2800 or email sponsorship@iqpc.ae 

Chairing the summit 

Leading a presenta on during the      summit 

Leading a workshop 

Associa on sponsorship 

Evening social events 

Luncheon sponsorship 

Exhibi ng 

Registra on sponsorship 

Lanyard sponsorship 

Who you will meet:

CTO, VP/Head/Director/Manager of: 

Network Planning

Network Op misa on

Network Quality

Network Strategy

Network Development

 VP/ Director/GM/Engineer of: 

RF/Radio Frequency

Radio Planning

Radio Network

Radio Access

Mobile Networks

Network Performance

 

Tel: +971 4 364 2975   Fax: +971 4 363 1938   Email: enquiry@iqpc.ae    www.mobilenetworksturkey.com

CONFERENCE AGENDA Tuesday, 25 September 2012 08:00 Registra on and refreshments 

09:00 Chairperson’s opening remarks and speed‐networking session  Enhancing network efficiency through 2G and 3G network op misa on tools  09:20 Integra ng 2G and 3G to handle the smartphone data load and enhance network opera onal efficiency  Simplifying architecture through integra on of 2G and

3G to improve network performance Managing traffic between network layers to ensure

their effec ve co‐existence Overcoming complexity while modernising networks to

protect investments and reduce opera onal costs  Monther Haddad, Regional Director ‐ Mobile Networks, du  10:00 [Case study] Dealing with regulatory requirements while op mising 2G networks  Mohammadreza  Mohsenzadeh, South Region Manager, Mobile Communica on Company of Iran  10:40 Networking coffee break  11:10 [Case study] Minimising 2G conges on and preparing for 3G network upgrade  Looking at alterna ve solu ons to manage traffic

streams and improve QoS Evalua ng exis ng performance management

mechanisms to u lise capacity of exis ng 2G networks Developing strategies for effec ve 2G offload to

maximise investment on 2G and 3G  Jamal Abdullah Hassan, RF Planning & Op misa on Director, Korek Telecom  11:50 Op misa on models: Emerging trends and opportuni es in the Caspian Region, Turkey, Eastern Europe and Russia 

Understanding the impact of smartphone usage on network performance

Managing network quality to meet growing consumer demands and deliver high QoS and QoE

Developing alterna ve strategies to reduce OPEX and CAPEX and op mise user experience

 12:30 Networking lunch  13:30  The  role  of  network  planning  in  the  rollout  of be er networks Evolu on of RAN technologies and impact of

network planning prac ce  Analysing the ROI of planning best prac ces  Forecas ng the future of network planning   Bernard Breton, Chief Opera ng & Strategy Officer, Mentum  14:00 Op mising mobile radio networks end to end   Ensuring service con nuity through smooth

migra on from legacy to new infrastructure Improving mobile data throughput by op mising

clusters in a coherent and customer centric fashion Simplifying network configura on to minimise

opera onal costs Op mising backhauling to ensure a scalable and

efficient IP bitpipe  Nikos Babalis, Chief Network Officer, Wind Hellas    14:40 Panel discussion: Dealing with complexi es while integra ng exis ng networks with next genera on networks As networks are becoming more complex, integra on of technologies and systems is more important than ever to drive your network performance bo omline and eliminate problema c areas. This panel discussion will address the most crucial issues of technology

compa bility, mul ‐vendor approach and innova ve op misa on solu ons.  Nikos Babalis, Chief Network Officer, Wind Hellas  Monther Haddad, Regional Director ‐ Mobile Networks, du Coskun Sahin, CTO, Avea   15:10 A ernoon tea break  Building blocks for posi ve customer experience on your network  15:30 Panel discussion: Examining current network performance benchmarks to meet expecta ons of QoE It is a cri cal challenge to increase compe veness through ongoing opera onal excellence. This panel discussion will look into moving from network‐centric to service‐centric KPIs and KQIs that shi the metrics from measuring the network to those measuring services and experience.  Igor Ereschenko, Head of RAN Planning Department, Kyivstar Yigit Berktas, CTO, Bakcell  Farhan Khan, Na onal Op misa on Manager, MTN‐Irancell  16:00 Op mising network quality and user experience to increase customer sa sfac on and decrease churn  Assessing network challenges brought by bandwidth

growth to ensure that the network is opera ng to its maximum efficiency

Enabling a faster response to performance issues through op misa on tools to deliver QoS

U lising performance measurement and tes ng tools to support ongoing service assurance

 Eshmambet Amatov, Execu ve Director of Strategic Development, OJSC KyrgyzTeleCom  16:40 Chairperson’s closing remarks 16:50 End of conference day one 

CONFERENCE AGENDA

Wednesday, 26 September 2012 08:30 Registra on and refreshments 09:00 Chairpersons opening remarks  Moving from trials to successful implementa on of 3G and 4G networks  09:10 Deploying a self‐organising network (SON) to simplify network opera ons and manage its own resources  Analysing the impact of SON on networks to develop

new business models and opportuni es for operators in a mobile environment

Deploying virtual terminals to manage complex networks efficiently

Mee ng increased data traffic demands through effec ve implementa on of SON

Reducing OPEX spend and improving opera onal efficiency through automa on and mul ‐vendor OSS(opera ng support system)

 Roberto Minerva, Head of Innova on Lab, Telecom Italia   09:50 Open forum discussion: Legisla ve and regulatory boundaries while planning on implemen ng new technologies and data services This panel discussion will address the ho est issues that mobile operators in different countries in the region are facing, how they tackle regulatory limita ons and work with governmental authori es  David Court, Spectrum Advisor, Telecommunica ons Regulatory Authority Bahrain  10:30 Networking coffee break 11:00 Iden fying challenges and opportuni es for implemen ng 4th genera on networks 

Analysing LTE deployment globally to understand adop on models in local reali es

Preparing your network to support 4G broadband services to improve user experience and gain new revenue opportuni es

Deploying LTE features in your network to ensure smooth migra on to next genera on systems

11:40 Evalua ng the current status of 3G/HSPA/HSDPA deployment to forecast demand for high speed data services  Reviewing the effec veness of deployment

strategies currently implemented in the markets to iden fy successful business models, costs and mescales

Determining op mal strategy to improve quality of services offered on 3G/HSPA/HSDPA networks while minimising the necessary network CAPEX

Defining transi on strategies to LTE to ensure a seamless service delivery

 Yilmaz Celik, RN Op misa on Specialist, Turkcell   12:20 Networking lunch   Op mising internal & external resources to run effec ve op misa on and new roll‐outs  13:20 [Case study] Best prac ces of developing alterna ve partnerships and outsourcing models to reduce costs of op misa on 

Choosing the right partners to put op misa on strategies in prac ce

U lising managed services and outsourcing as cri cal business tools to reduce OPEX and op mise CAPEX

Managing risk through external resources to minimise expenditures

Farhan  Khan,  Na onal Op misa on Manager, MTN‐Irancell  14:00 Enhancing internal human resources to maximise network op misa on process success  Understanding the importance of keeping your staff

up to date with technology to drive effec ve op misa on processes

Inves ng in internal team development and training to maximise their exper se

Managing the technical teams while restructuring internal departments

 Speaker to be confirmed, Avea   14:40 Analysing network sharing models to define business progress route and cost‐saving opportuni tes  Exploring network transforma on models to

improve business performance bo omline Evalua ng risks of sharing resources to build

appropriate strategies in the network sharing system

Managing the financial aspects of a network sharing partnership to build realis c expecta ons

 15:20 Chairperson’s closing remarks 15:30 End of conference day two  

REGISTRATION 

Please complete in BLOCK CAPITALS as informa on is used to produce delegate badges. Please photocopy for mul ple bookings. Please do not remove this label even if it is not addressed to you. Your Priority Registra on Code is printed on the top of the label below. Please quote it when registering:

5 WAYS TO REGISTER 

CONFERENCE PRICES 

BOOK AND PAY BEFORE 27 July 2012 AND SAVE UP TO US $350 

Discounts cannot be combined. Prices are stated net of any applicable local taxes. Discounts are not valid if payment is received a er closing date. Payment prior to conference is mandatory for a endance. For more informa on email enquiry@iqpc.ae

DELEGATE DETAILS: 

Please complete in BLOCK CAPITALS as informa on is used to produce delegate badges. Please photocopy for addi onal delegates and/or delegate with different addresses

DELEGATE Mr Mrs Ms Dr Other Company Name Title First Name Surname Email Job Title/Department Nature of Business Address Postcode Country Telephone Fax Name of Department Head Name of Training Manager Signature Date

I agree to IQPC’s payment terms. If you have not received an acknowledgement before the conference, please call us to confirm your booking.

PAYMENT METHODS: 

We also accept payment by the following methods:

By Credit Card: Valid from: Expiry date: Please debit my credit card: Visa Master card American Express Card No: Cardholder’s name Signature Card billing address (if different from Co.address) Country Postcode By Direct Transfer: Please quote AE [12261.012] with remi ance advice IQPC Bank Details: Account name: INTL QUALITY & PROD CEN FZ LLC Account No.: 020‐879714–100 Swi Code: BBME AEAD HSBC Bank Middle East Limited, Bur Dubai Branch, P.O. Box: 66, Dubai, UAE. All bank charges to be borne by the payer. Please ensure that IQPC receives the full invoiced amount. Please ck the appropriate box if you would like to pay by one of these methods and our customer services team will contact you directly to finalise the payment.

Payment Terms: Payment is due upon receipt of invoice. Bookings received within 10 working days of the conference require a credit card number to confirm your place. Payment prior to the event is mandatory for a endance. All bookings gaining the early bird discount must be paid before the early bird date. otherwise the full rate will be applied and charged. In these instances payment of the full amount will be required before entry to the event.

Event code:  12261.012 

www.mobilenetworksturkey.com +971 4 364 2975

+971 4 363 1938 IQPC Dubai FZ LLC

enquiry@iqpc.ae PO Box 502397 Dubai, UAE

Early Bird price Standard price

Summit package Payment before 27 July 2012 Save up to Payment after 27 July 2012 by credit card Payment after 27 July 2012 by bank

transfer

Conference only for Telecom Operators US $1449 US $250 US $1599 US $1699

Conference only for solution providers US $2349 US $350 US $2599 US $2699

TEAM DISCOUNTS Team discounts available on request. Call +971 4 364 2975 for more informa on.

VENUE  The Point Hotel Barbaros  

Address: Esentepe Yıldız Posta Cad. No:29 Şişli / Istanbul ‐ TURKEY Telephone: +90 212 337 3000 Fax: +90 212 337 3030 E‐mail: contact@pointhotel.com

 

Hotel and travel costs are not included in the registra on fee.

Please contact Bindu Babu at SNTTA Travel & Tours LLC for travel and accommoda on requests, quo ng the name of the confer‐ence and dates of travel: Email: bindu.b@sn adubai.com Tel: +971 4 282 9000, Fax: +971 4 282 9988 www.sn adubai.com ROOM RESERVATION Special / corporate rate for room accommoda on is available in the hotel. You may contact the hotel directly as per the details above quo ng IQPC or the name of the conference.

CONFERENCE DOCUMENTATION If you cannot make the dates you can s ll access all of the presen‐ta ons delivered throughout the conference days for just $450, post event. Contact us on +971 4 364 2975 for further details.

IQPC STANDARD TERMS AND CONDITIONS 

PAYMENT Payment is due in full at the me of registra on and includes lunches, refreshments and detailed conference materials. Your registra on will not be confirmed un l payment is received and may be subject to cancella on. If a booking is received 10 working days before the conference a credit card number will be required to confirm your place, likewise if full payment has not been received before the conference date.

DISCOUNTS All 'Early Bird' Discounts require payment at me of registra on and before the cut‐off date in order to receive any discount. Any other discounts offered by IQPC (including team discounts)

must also require payment at the me of registra on. Discount offers cannot be combined

CANCELLATION, POSTPONEMENT AND SUBSTITUTION POLICY: You may subs tute delegates at any me by providing reasona‐ble advance no ce to IQPC. For any cancella ons received in wri ng not less than eight (8) days prior to the conference, you will receive a 90% credit to be used at another IQPC conference which must occur within one year from the date of issuance of such credit. An administra on fee of 10% of the contract fee will be retained by IQPC for all permi ed cancella ons. No credit will be issued for any cancella‐

ons occurring within seven (7) days (inclusive) of the confer‐ence. In the event that IQPC cancels an event for any reason, you will receive a credit for 100% of the contract fee paid. You may use this credit for another IQPC event to be mutually agreed with IQPC, which must occur within one year from the date of cancel‐la on. In the event that IQPC postpones an event for any reason and the delegate is unable or unwilling to a end on the rescheduled date, you will receive a credit for 100% of the contract fee paid. You may use this credit for another IQPC event to be mutually agreed with IQPC, which must occur within one year from the date of postponement. Except as specified above, no credits will be issued for cancella‐

ons. There are no refunds given under any circumstances. IQPC is not responsible for any loss or damage as a result of a subs tu on, altera on or cancella on/postponement of an event. IQPC shall assume no liability whatsoever in the event this conference is cancelled, rescheduled or postponed due to a fortuitous event, Act of God, unforeseen occurrence or any other event that renders performance of this conference imprac ca‐ble, illegal or impossible. For purposes of this clause, a fortuitous event shall include, but not be limited to: war, fire, labour strike, extreme weather or other emergency.

PROGRAMME CHANGES Please note that speakers and topics were confirmed at the me of publishing; however, circumstances beyond the control of the organisers may necessitate subs tu ons, altera ons or cancella‐

ons of the speakers and/or topics. As such, IQPC reserves the right to alter or modify the adver sed speakers and/or topics if necessary. Any subs tu ons or altera ons will be updated on our web page as soon as possible.

YOUR DETAILS Please email our database manager at enquiry@iqpc.ae and inform him/her of any incorrect details which will be amended accordingly.