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The source for targeted advertising. Banking Module

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Page 1: MNI Banking Module

The source for targeted advertising.

Banking Module

Page 2: MNI Banking Module

Banking in 2012 and Beyond

The banking and finance industry is rapidly evolve with the most recent technological advances. Here are a few predicted trends that will enhance and effect the Banking/Finance industry in 2012 and beyond.

Digital Money

According to AC Nielsen, 90% of transactions in the U.S. will be cashless by the year 2020. PayPal already has 63 million accounts, making it larger than most national banks, prompting the question, “Will physical money soon be a thing of the past?” Most observers say yes, but don’t underestimate the power of human nature and tradition.

Smartphones Become Wallets

Mobile phones are replacing traditional items people usually carry, such a watches and wallets. Smartphones are turning into virtual wallets and will soon replace traditional wallets as people find it more convenient to carry their cash digitally.

Acquire More Profitable Customers

The “profitable customer” is no longer the one who falls behind on his payments. Similar to their tactics with checking accounts, banks are starting to roll out premium travel rewards on credit cards with higher annual fees, targeting those consumers willing to pay. We may also see them diversify revenue streams by increasing reliance on less-regulated products like medical credit cards and business services.

Source: www.nowandnext.com , 2012.

Page 3: MNI Banking Module

Consumers Banking State of Mind

While the economy is slowly bouncing back from the recession, the mark the recession left on consumers heavily influences the banking/finance industry.

Risk Remains Top of Mind • 76% say that what a company must do to earn trust includes “treat all customers fairly.” • 75% agree they are “constantly aware of the need to identify and manage the risks that surround me.” • 72% agree that the economic downturn has helped them prioritize what’s important in life.*

Reassess, Reconsider, Remake • Consumers are more cautions, with 70% agreeing they have become a much more cautious person as a result of the economic downturn. • Consumers are more disciplined, with only 46% agreeing that they do not have as much discipline as they would like when it comes to how to spend money, down from 55% in 2008. • Consumers are more fiscally responsible, with 72% agreeing they are spending more responsibly than they were before the recession.*

Spending More, Saving Less, Working Longer As a result of the economic recession, • 48% of consumers reduced or stopped saving in general • 34% reduced or stopped contributing to retirement savings • 25% reduced or stopped contributing to education savings • 13% gave up “down time” in retirement to work longer±

Source: *Yankelovich Monitor, 2011; ±TD Ameritrade Investor Index 2011.

Page 4: MNI Banking Module

How Investors Use Multi-Platform Media

Advertisers Spend Where Investors Aren’t Looking

Source: “Personal Investing: How American’s Make Decisions”, November 2009

Consumers

57%

38%

5%

Use Publishing Advertising

Use Internet Advertising

Use TV Advertising

Advertisers

48%

31%

21%

Publications ($2.53 billion)

TV ($1.61 billion)

Internet ($1.11 billion)

Page 5: MNI Banking Module
Page 6: MNI Banking Module

The Power of Magazines

Source: Fall 2011 GfK MRI; MPA 2011/2012.

• 82% of adults read a magazine last month.

• 80% of adults with household incomes of $100,000+

read magazines.

• The average number of issues read a month is 10.

• On average, 43 minutes are spent reading a magazine.

• More than two-thirds (67%) of readers act on magazine ads.

• Magazines build buzz. Readers are more likely than users of other media to influence family and friends on products and services.

• Magazines remain the number one medium for driving purchase consideration and intent.

Page 7: MNI Banking Module

Magazines Are a Smart Investment

77

63

117

107

131

113

133

138

150

152 Internet Users

Magazine Readers

Newspaper Readers

Radio Listeners

TV Viewers

Magazine Readers

Newspaper Readers

Internet Users

Radio Listeners

TV Viewers

Adults who read magazines and go online are more likely to be financial influentials.

Business Influential

Insurance Influential

Source: GfK MRI, Doublebase 2011, Quintile I.

Page 8: MNI Banking Module

Affluent Investors Rely on Magazines

Heavy users of magazine are most likely to be affluent investors. They index highest for having used any full-service broker in the past year, and for owning financial accounts with a total value of $500,000 or more.

Affluent Investors Read Magazines In Past Year Magazines Television Radio

Used full-service broker

Value of total financial Accounts $500,000+

134 119 105

127 114 101

Source: Ipsos Mendelsohn Affluent Survey, 2011. Heavy Media Users, Indexed to Heads of House, HHI $100,000+

Page 9: MNI Banking Module

You Choose. We Deliver.

Page 10: MNI Banking Module

MNI Business readers are influential decision makers who invest for success.

Reader Profile Median Age: 50 Male/Female: 64%/36% Median HHI: $153,700 Median Net Worth: $713,600

MNI Business Readers are More Likely to • Make 20+ security transactions in the past year • Have influence over others when buying and selling securities • Be a business decision maker for financial services • Have a household income of $500,000+ • Have liquid assets of $1,000,000+ • Be Alpha Affluents, those age 40 – 64 with a household income of $250,000+

Target: Investment Influential

114

129

135

248 MNI Business

Internet

Radio

TV

Source: 2011 Ipsos Mendelsohn Affluent Study, Quintile I.

Composition Index Adults = 100

MNI business

Page 11: MNI Banking Module

MNI News readers are influential consumers who stay informed.

Reader Profile Median Age: 48 Male/Female: 62%/38% Median HHI: $147,100 Median Net Worth: $638,700

MNI News Readers are More Likely to • Have a household income of $500,000+ • Have liquid assets of $1,000,000+ • Be Alpha Affluents, those age 40 – 64 with a household income of $250,000+ • Make 20+ security transactions in the past year • Have influence over others when buying and selling securities • Use a full service broker

Target: Household Income $500,000+

3%

3%

13%

44% MNI News

Robb Report

The Economist

The Atlantic

Source: 2011 Ipsos Mendelsohn Affluent Study.

% Reach 6x Schedule

MNI news

*Bloomberg Businessweek is not available in all markets. For more information please contact your MNI Account Executive or visit mni.com..

Page 12: MNI Banking Module

The MNI Thought Leader audience is authoritative and influential.

Reader Profile Median Age: 50 Male/Female: 58%/42% Median HHI: $149,400 Median Net Worth: $723.800

MNI Thought Leader Readers are More Likely to • Make 20+ security transactions in the past year • Have a household income of $500,000+ • Have influence over others when buying and selling securities • Have liquid assets of $1,000,000+ • Be Alpha Affluents, those age 40 – 64 with a household income of $250,000+ • Use a full service broker

Target: Have $1,000,000+ in liquid assets

3%

6%

7%

38% MNI Thought Leader

Kiplinger’s Personal Finance

SmartMoney

Barron’s

% Reach 6x Schedule

MNI thought leader

Source: 2011 Ipsos Mendelsohn Affluent Study.

Page 13: MNI Banking Module

MNI Entertainment readers are red-carpet consumers with spending power.

Reader Profile Median Age: 40 Male/Female: 33%/67% Median HHI: $68,114

MNI Entertainment Readers are More Likely to • Pay bills online • Have a household income of $150,000+ • Obtain financial information online • Have a 529 savings plan • Have a personal money manager • Use ATM/Cash Machines

Target: Pay bills online

12%

16%

20%

45% MNI Entertainment

Rolling Stone

US Weekly

Star

Source: 2011 Doublebase GfK MRI.

% Reach 6x Schedule

MNI entertainment

Page 14: MNI Banking Module

MNI Luxury readers are affluent consumers who live the good life.

Reader Profile Median Age: 49 Male/Female: 28%/72% Median HHI: $146,700 Median Net Worth: $659,700

Target: Alpha Affluents

2%

4%

12%

40% MNI Luxury

Robb Report

Martha Stewart Living

Veranda

% Reach 6x Schedule

MNI luxury

MNI Luxury Readers are More Likely to • Be Alpha Affluents, those age 40 – 64 with a household income of $250,000+ • Have a household income of $500,000+ • Be a business decision maker for treasury/banking services • Have liquid assets of $1,000,000+ • Use a full service broker • Be a business decision maker for financial services

Source: 2011 Ipsos Mendelsohn Affluent Study.

Page 15: MNI Banking Module

MNI Family readers are household decision makers with purchasing power.

READER PROFILE Median Age: 35 Male/Female: 88%/82% Median HHI: $59,294

MNI family

MNI Family Readers are More Likely to • Have a 529 savings plan • Pay bills online • Obtain financial information online • Use ATM/Cash Machines • Have overdraft protection on bank accounts • Prefer to bank in person (over 50%)

Target: Have a 529 College Savings Plan

99

108

114

129 MNI Family

Radio

Newspaper

TV

Composition Index Adults = 100

Source: 2011 Doublebase GfK MRI, Quintile I.

Page 16: MNI Banking Module

MNI Style & Design readers are contemporary women with sophisticated style.

READER PROFILE Median Age: 50 Male/Female: 25%/75% Median HHI: $72,504 Median Net Worth: $637,700

MNI style & design

Target: Use a Full Service Broker

3%

10%

13%

36% MNI Style & Design

Architectural Digest

Martha Stewart Living

Veranda

% Reach 6x Schedule

MNI Style & Design Readers are More Likely to • Be Alpha Affluents, those age 40 – 64 with a household income of $250,000+ • Use a full service broker • Have a household income of $500,000+ • Have liquid assets of $1,000,000+ • Be a business decision maker for treasury/banking services • Be a business decision maker for financial services

Source: 2011 Ipsos Mendelsohn Affluent Study.

Page 17: MNI Banking Module

Don’t miss your chance to really get noticed with MNI’s on-page products. Eye-catching, attention-grabbing creativity that makes function fun.

• Deliver memorable messages with unique ad formats.

• Increase readership and response by providing a powerful call-to-action.

• Allow for easy tracking to measure the success of your ad.

Laminated Card Post-it® BRC Gatefold

Increase Ad Effectiveness

Page 18: MNI Banking Module
Page 19: MNI Banking Module

Online Banking

The internet is an integral part of everyday banking. Online banking volume across top 10 banks grew to 65 million customers.

Source: comScore, February 2012. LDA Customers = Liquid deposit account customers include users of checking, savings, and money market accounts.

Page 20: MNI Banking Module

Online Ad Spending Projected to Increase

Bank spending online is projected to reach $5.54 billion by 2015, doubling the category spending since 2009.

Page 21: MNI Banking Module

Banking & Finance Advertising Thrives

• The banking industry spent more than $321 million on display advertising in Q4 2010 alone, generating 90 billion impressions.

• Financial services ad revenue increased by 33.5% between the first half of 2010 and the first half of 2011.

• One-third of respondents believe they will be increasing their banking and finance ad spending in 2012.

Source: eMarketer, 2012.

Page 22: MNI Banking Module

MNI Digital

• Hyper-targeting expertise with a full service, in-house team of digital experts.

• 8,000+ site partnerships with over 9.5 billion impressions purchased in the past five years.

• Branded, trusted national and local sites.

• Proprietary Omnipoint system for campaign creation, research, reporting, and optimizing.

• Best-in-class service with proprietary ad tracking systems.

Page 23: MNI Banking Module

8,000+ Partner Sites

Targeting and creative make online more effective.

• IP address

• Geographic

• Day-part

• Custom Audience

• Weather-Triggered

• Destination

• Contextual

• Behavioral

• Retargeting

• Demo

• Search Retargeting

• Spongecell

• Linkstorm

• Oggifinogi

• PointRoll Rich Media

Page 24: MNI Banking Module

Agency Partnerships

Page 25: MNI Banking Module

Customized Online Display Campaigns

From local, scalable online display campaigns and

top-tier digital networks, to local search and effective

mobile ads, MNI Digital offers the ideal solution for

getting your ad noticed by the right audience at the

right time. Our extensive client roster shows our

expertise in providing results for ad agencies, small

and large businesses, and everyone in between.

With More than 8,000 Online Partners, MNI Digital Makes it Simple to Connect with Your Audience.

• Expert market analysis and campaign strategy

• Full-service media planning and buying

• Ad trafficking, serving, reporting, and optimization

• Post-campaign analysis and recommendations

• Reliable reconciliation and a single invoice

MNI delivers highly customized campaigns to exceed your objectives through our targeting capabilities, dedicated team of digital experts, and plethora of historical knowledge.

Page 26: MNI Banking Module

MNI Ad Network Fast Facts

• Reach 69% of the total online audience

• 150 million monthly unique visitors

• 17 billion monthly page views

A Simple Solution to Reaching Your Audience in the Markets You Want, at a Cost-Effective Price MNI has been the targeting expert for more than 40 years, and in addition to top data providers and retargeting technologies, MNI can also improve your campaign’s efficiency with demographic and behavioral targeting, or develop a custom channel to reach the consumers you need to grow your business.

Performance and Transparency The MNI Ad Network combines the benefits of a network with the transparency of a custom site-by-site campaign for maximum ROI. Get the traffic and reporting you need, and the performance you want, all in one simple buy with MNI’s proprietary ad network

Source: comScore November 2011.

MNI Ad Network

Page 27: MNI Banking Module

Advanced Targeting Capabilities Take advantage of MNI’s history as advanced targeting experts with these proven techniques for making campaigns more effective:

The Best Data Providers, Smart Solutions MNI partners with the best data providers in the industry to offer advertisers enhanced targeting and campaign efficiency. MNI’s dedicated team of media professionals makes sense of the data and makes complex campaigns simple.

Behavioral Demographic Contextual Geographic By Daypart Retargeting

MNI Ad Network

Page 28: MNI Banking Module

A Simple Way to Reach Consumers Close to Home. With local site networks, MNI Digital makes it easy to connect with consumers where they live, work, and travel to. The internet is a powerful resource for consumers, and savvy marketers know they need to be where their customers are—on local media sites.

Benefits of the MNI Local Site Network • Broad reach across market-specific sites

• All the benefits of a network buy, with the reporting of a site-by-site campaign

• Strong performance to maximize ROI

• Competitive and efficient CPMs

Get Your Business on the Map Advertising on local media sites with MNI allows marketers to target audiences with relevant local content in highly-defined geographical areas.

All Advertising is Local Advertising Local, geo-targeted digital campaigns are ideal for isolating key audiences and markets, providing potential customers with specific hometown information that meets their needs.

Local Ads Mean Business Instantly increase awareness and relevance with your localized ad message on trusted local sites.

MNI Local Site Network

Page 29: MNI Banking Module

• Investment in U.S. online advertising is growing and is projected to enjoy double digit growth through 2014. BIA/Kelsey estimated U.S. Local Online Ad Spending to be $23.3 billion in 2011.

• U.S. agencies surveyed stated that 90% of clients ask for geographically targeted ads.

• Local search, mobile devices, hyperlocal communities and daily deals are growing in popularity with consumers, each offering on-demand access to community news and information.

• Targeted display ads dominate local online advertising; by 2015, targeted display ads are projected to grow to $11 billion.

Source: eMarketer, December 2011.

Research Trends: Local Advertising

Page 30: MNI Banking Module

MNI Makes it Easy for Local Consumers to Find You with a Search Campaign that’s Turnkey and Effective. If used properly, Search Engine Marketing (SEM) can be a valuable lead source with incredible ROI. Without the right information and resources, SEM can also be a time and money drain. MNI makes SEM simple and effective by providing solid local advertising strategies that get results!

Source: comScore.

Reach 94% of Web Searchers

Successful Local Search Campaigns Start with MNI • Reaches 94% of web searchers in a given market • Provides geo-targeted advertising to specific local markets • Builds a comprehensive list of relevant and locally modified keywords • Partners with leading search engines: Google, Yahoo!, and Bing • Tracks post-click actions (e.g., phone calls, emails, and other online activities) • Optimizes your campaign, and monitors bids to maximize leads, increasing ROI • Provides transparent results by keyword and search engine

The Power of SEM • 46% of all U.S. online ad spending for 2011 was on search.† • B2B and B2C marketers believe that, respectively, 57% and 41% of their leads come from SEM.* • 53% of B2B and B2C marketers will increase their SEM budget in 2012.*

Source: comScore.

Source: †September 2011 eMarketer, *October 2011 eMarketer.

MNI Local Search

Page 31: MNI Banking Module

• Local online and mobile search offer consumers on-demand access to information; 53% of U.S. internet users sought local community information on search engines.

• 70% of consumers checked out local businesses or restaurants online before shopping. 17% of these consumers relied on the first listing on the search engine results page, highlighting how convenience trumps relevancy.

• 41% of marketers believe that having a local search presence was important, if not critical, for achieving search marketing objectives.

Source: eMarketer, December 2011.

Research Trends: Local Search

Page 32: MNI Banking Module

Spongecell interactive options include

• Test special offers

• Sign up for a checking account

• Branch locations

Robust, easy to use reporting collects consumer action data right inside the ad. These unique metrics provide more data than click-through alone.

• Real-time reporting

• Detailed metrics

• Download XLS or share reports

MNI provides vibrant, rich media that transforms a standard display ad into an eye-catching, interactive opportunity. This treatment is ideal for direct response or branding campaigns, as increased interactivity improves effectiveness and ROI.

Spongecell

Capabilities are dependent on goals and objectives of campaign.

Page 33: MNI Banking Module

Behavioral Targeting

This online technique that serves ads based on algorithms and behavioral targeting shares some key elements with paid search advertising. Information can include purchase trends or be merged with visitor demographic data such as age, gender and ZIP code. Behavioral targeting segments the audience based on observed and measured data, including

• Page/site users visit

• Content viewed

• Search queries

• Ads consumers click on

• Information they share on social sites

• Product(s) consumers put in online shopping carts

Behavioral targeting tracks the action of thousands of users as they surf the web and aggregates them for trends, becoming the basis for targeting.

Capabilities are dependent on goals and objectives of campaign.

Page 34: MNI Banking Module

MNI Retargeting

Retargeting encourages users to:

• Complete a form for more information

• Answer a survey

• Enter a contest/sweepstakes

• Purchase a product or service

Source: Imedia Connection, 2010.

MNI Retargeted display ads are available on thousands of sites across the web. Retargeted ads get served for 30 days, or until the user returns to the site and converts.

• On average, 98% of prospects leave a site without converting. MNI Retargeting allows you to raise awareness and stay top-of-mind with these potential customers.

• Retargeted customers are five times more likely to convert than new customers.

• Retargeted customers typically spend more per conversion than non-retargeted customers on where your lost prospect goes.

Retargeting Increases ROI and Online Conversion Rates

MNI Retargeting allows advertisers to reach consumers who have already visited your site with a retargeting network.

Capabilities are dependent on goals and objectives of campaign.

Page 35: MNI Banking Module

MNI Digital and Oggifinogi

MNI Digital’s partnership with industry expert Oggifinogi provides highly interactive rich video campaigns in real time, with extensive optimization and analytics. MNI Digital and Oggifinogi offer cutting edge technology, including

• Impressive reporting techniques to help create a deeper analysis than basic impression and click through tracking.

• Creative unit design with Oggifinogi’s patent pending wizard and orb technology to create campaigns quickly with much richer features.

• Full video management system for campaigns featuring multiple commercial, webisodic and branded videos, dynamic playlists, branching video, transcoding and syndication support.

• Flexibility making it easier to modify ad units to include additional features.

Capabilities are dependent on goals and objectives of campaign.

Page 36: MNI Banking Module

Floodlight Tagging

Floodlight tags help advertisers track how consumers are using their website.

Floodlight Tagging tracks the number of times individuals click-through to advertiser’s landing pages after seeing the ad, helping advertisers track how consumers are using their website at no extra charge.

Tag activity is reported in DART only if it is triggered by a user who

• Clicks an ad and is sent to the website, or views an ad and accesses the website sometime in the future.

• Performs an activity on a web page containing a tag.

• Performs this activity within 30 days of clicking and/or viewing a tagged ad.

Capabilities are dependent on goals and objectives of campaign.

Page 37: MNI Banking Module

MNI Digital provides one resource for expert online planning, negotiating, buying, reporting, optimization, and billing.

Nielsen//Net Ratings Critical internet media and market research and analysis for optimal site

selection.

comScore, Inc. A global internet information provider for consumer behavior insight.

Spongecell Rich Media with innovative ad engagement and interaction opportunities. DoubleClick MediaVisor The planning and operations center for your online campaign. DoubleClick DART® A reliable, scalable tool for serving and analyzing online campaigns.

PointRoll Innovative, rich media technology solutions.

Best-in-Class Services

Page 38: MNI Banking Module

Measurable Results

DART

Reliable and measurable data guaranteed to maximize your online buy.

Frequent reports on campaign performance by site and placement; detailed optimization analysis with actions taken. Post-campaign performance analysis with site summary, campaign learnings, and recommendations for future schedules. Dedicated analytics team to support, analyze, and optimize.

Example Report:

Site

Planned Actual Index to Actual Planned Actual Index to

ActualClicks

Recorded Click Rate

MNI Digital Ad Network_InMarket MBA_Flt1 10,000$ 9,973 100% 1,176,471 1,173,292 100% 304 0.03%MNI Digital Ad Network_Business/Finance_Flt1 8,700$ 8,518 98% 1,087,500 1,064,802 98% 438 0.04%MNI Digital Ad Network_InMarket MBA_Flt2 8,000$ - 0% 941,176 - 0% 0MNI Digital Ad Network_Business/Finance_Flt2 8,000$ - 0% 1,000,000 - 0% 0Totals 34,700 18,491 53% 4,205,147 2,238,094 53% 742 0.03%

Online Media Campaign Performance ReportReporting Period: 10/14/2011-11/21/2011

Dollars Delivered ClicksImpressions

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New Age of Tech Adoption

Page 41: MNI Banking Module

Mobile Finance Has Come of Age

Nearly one in five mobile device owners accessed financial info from their phone.

Source: comScore, February 2012.

Page 42: MNI Banking Module

After viewing a mobile ad, consumers take the following actions

• 63% browse a website

• 56% download a mobile app

• 45% watch a video

• 43% redeem or download a coupon

• 30% request more information

• 29% purchase a product

Consumers Act on Mobile Advertising

Mobile’s ability to reach consumers in-market, coupled with emerging trends such as geo-location, can help advertisers make an immediate impact.

Source: eMarketer, September 2011.

Page 43: MNI Banking Module

MNI Mobile

MNI Mobile helps advertisers take advantage of the growing mobile marketplace with location-based consumer targeting and top quality national brands.

MNI has a dedicated team of digital targeted market experts who are well-versed in developing full-service, robust, customized solutions for your business. From strategic development and implementation to optimization, reporting and post-campaign analysis, making mobile simple.

MNI Mobile Networks Provide • Access to your audience wherever they go

• Opportunities to offer coupons and promote sales

• Eye-catching and memorable rich media creative

Page 44: MNI Banking Module

Advertisers are increasingly turning to mobile marketing as a dynamic solution for reaching consumers efficiently and effectively.

Ensuring that advertisers get their message in front of their ideal audience, MNI Mobile can target consumers by

• Geography

• Demographics

• Channel

• Carrier

• Handset model

• Handset features

• Manufacturer

• Operating system

• Location-Based/Geo-Fencing

• And more…

Reach Your Audience & Objectives

Page 45: MNI Banking Module

With our exclusive partnerships and full-service team of dedicated targeted advertising experts, MNI Digital is fully-equipped to develop a robust, customized solution for your business.

MNI Digital delivers turnkey mobile campaigns, including

• Strategic development

• Implementation

• Optimization

• Reporting

• Post-campaign analysis

Tech Savvy Meets Tech Simple

Page 46: MNI Banking Module

Go local, Get results.

MNI Digital offers flash and rich media options across every major carrier, with expert partnerships that deliver the largest reach and most diverse solutions.

Reach your marketing objectives with creative executions that are • Perfect for building brand awareness

• Cost effective

• Available on a massive scale

• Universally available on any mobile device

• Interactive and engaging to a tech-savvy audience

Creative Executions

MNI Offers a breadth of creative opportunities to reach your target audience • Static Ads

• Standard Flash/HTML5 Creative

• Rich Media including expandable and videos

• Click through or click to call functionality

Page 47: MNI Banking Module

Visibility is valuable.

Benefit from the billions of text messages sent every day by adding an SMS/Text messaging component to your MNI Digital campaign.

MNI Digital makes it easy for you to gain greater brand visibility and interaction with your audience, which translates into a measurable increase in your ROI.

• Personal, opt-in communication

• Highly interactive

• Localized messaging

• Direct response driven

• Drive sales and track responses

SMS/Text Message

Page 48: MNI Banking Module

• Search is predicted to account for the largest share of total U.S. mobile ad spending in 2015 at 40% followed by banner ads and rich media at 36%.

• Local mobile advertising is predicted to account for 70% of mobile ad spending in 2015.

• 90% of U.S. mobile users age 18-39 looked up local retailer information on their local device; more than half also researched an online purchase or sought out a coupon.

• 56% of mobile users are searching through apps, a noteworthy increase from 2010’s 42%.

• Geo-targeting is on the rise showing a 24% growth from Q1 to Q2 2011 for local-targeted display ads.

Source: eMarketer, December 2011.

Research Trends: Mobile Marketplace

Page 49: MNI Banking Module

Research Trends: Mobile News

• Local news is going mobile with nearly half of Americans getting some local news information from their cell phone or tablet.

• 42% of mobile device owners report getting weather information on their cell phone; 37% say they get material about restaurants or other local businesses on their phones.

• Mobile news consumers are younger, live in higher income households, and are newer residents of their communities.

• One fourth of mobile local news consumers report having apps to help them get information about local news.

• Most local news consumers participate in local news by sharing or posting links and stories.

Source: Pew Research Center; State of the News Media 2011.

Page 50: MNI Banking Module
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MNI’s Powerful Partnerships

Amegy Bank Fidelity Investments Lakeland Bank Suntrust

Ameriprise Financial Fiduciary Trust LowerMyBills.com TD Bank

Associated Bank-Corp. Fifth Third Bank/OH Lowry Hill TD Bank/NJ

BB&T First Bank M & I Bank Texas Capital Bank

Blackhawk Network First Bank/CO M&T Bank Texas Dow Employees Credit Union

BOK Financial Corporation First Choice Bank Missouri Bank The Education Plan

California Bank & Trust First Citizens Bank/NC Montgomery Bank The PrivateBank

Capital One First Niagara Financial Group National Penn Bank TIAA-CREF

Charles Schwab & Co. First Republic Bank NBT Bank Tompkins Financial Center

Chase Card Services First Tennessee Bank Nevada State Bank UBS Financial Services

Chase Card Services/AARP Fisher Investments New Alliance Bank UHY Advisors LLC

Chase Card Services/United Mileage Plus Visa Florida Prepaid College Program North Carolina Savings Plan Unibank

Chase Retail Harris Bank National Association One West Bank Union Bank

Citibank, N.A. Harris Trust PNC Bank Corp. US Bank-Minneapolis

Coastal Federal Credit Union Harris Trust/Savings PNC Financial Services USAA

Cole Taylor Bank Huntington Bank Propel Financial Services Utah Educational Savings Plan (UESP)

Community Bank IBC Bank Provident Loan Society Virginia College Savings Plan

Country Financial International Monetary Fund PSECU Wells Fargo - WI

Eastern Bank Intrust Bank RBC Bank Wells Fargo Bank - Sf

Fannie Mae John Hancock Schneider Downs & Co Wells Fargo Funds Management

Fenimore Asset Management Johnson Bank/Johnson Financial SMART Wintrust Financial

Fidelity Homestead Savings Bank Key Bank StellarOne Corp Zions National Bank