banking mni omnipoint
TRANSCRIPT
Austin, TX
Market Profile
DMA Rank: 47
Population: 1,918,090
Pop. Growth: (2010-2015) .12%
Households: 716,054
Total Investments: $57,865,841,252
Austin, TXMarket IntelligenceBanking/Financial Category
Austin, TX represents a $57.9 billion banking/financialmarket, ranking 45th among all 210 DMAs.
Austin, TX residents
Averaged 8.0 investment transactions in the past year.
68% use any type of banking services.
Spend an average of $725 on credit cards each month.
Banking ServiceHousehold Owns
401k plan 25%
529 plan/college savings plan 7%
Auto loan 28%
Certificates of Deposit (CDs) 15%
Checking account 82%
Debit card 66%
Home Equity/Improvement Loan 5%
Home mortgage 35%
IRA (Individual RetirementAccount) 22%
Money market account 22%
Online banking 40%
Online bill paying 38%
Personal loan 6%
Refinance home mortgage 4%
Savings account 69%
Professional Services Used
Accountant 12%
Check cashing 9%
Discount stockbroker 3%
Financial planner 14%
Full-service stockbroker 8%
Online investing/stock trading 9%
Investments householdhas (HHLD)
Any investment 56%
Bonds 14%
Money market funds 24%
Mutual funds 30%
Second home orreal estate property 11%
Stocks or stock options 32%
Other security or investment 14%
Banks/Credit Unions
Wells Fargo 27%
Bank of America 26%
Chase 20%
Wachovia 6%
BBVA Compass 6%
Citibank 5%
Frost 3%
Prosperity Bank 2%
Guaranty Bank 2%
Internet bank (such as EtradeBank, etc.) 2%
Comerica 1%
IBC Bank 1%
Sources: Scarborough, 2011; GfK MRI, Market-by-Market 2011; Claritas, 2011.
Prepared for: Contact: Ivonne Kinser
Account Executive
214.523.4008, [email protected]
Dallas-Ft. Worth, TX
Prepared for: Contact: Ivonne Kinser
Account Executive
214.523.4008, [email protected]
Dallas-Ft. Worth, TX
Market Profile
DMA Rank: 5
Population: 7,283,340
Pop. Growth: (2010-2015) .09%
Households: 2,613,491
Total Investments: $240,276,791,344
Dallas-Ft. Worth, TXMarket IntelligenceBanking/Financial Category
Dallas-Ft. Worth, TX represents a $240.3 billion banking/financialmarket, ranking tenth among all 210 DMAs.
Dallas-Ft. Worth, TX residents
Averaged 13.0 investment transactions in the past year.
67% use any type of banking services.
Spend an average of $662 on credit cards each month.
Banking ServiceHousehold Owns
401k plan 25%
529 plan/college savings plan 6%
Auto loan 27%
Certificates of Deposit (CDs) 15%
Checking account 80%
Debit card 61%
Home Equity/Improvement Loan 5%
Home mortgage 35%
IRA (Individual RetirementAccount) 20%
Money market account 18%
Online banking 32%
Online bill paying 33%
Personal loan 7%
Refinance home mortgage 4%
Savings account 64%
Professional Services Used
Accountant 15%
Check cashing 9%
Discount stockbroker 3%
Financial planner 13%
Full-service stockbroker 9%
Online investing/stock trading 7%
Investments householdhas (HHLD)
Any investment 52%
Bonds 13%
Money market funds 21%
Mutual funds 28%
Second home orreal estate property 10%
Stocks or stock options 32%
Other security or investment 14%
Banks/Credit Unions
Bank of America 32%
Chase 29%
Wells Fargo 19%
Citibank 7%
BBVA Compass 5%
Capital One Bank 5%
Wachovia 4%
Internet bank (such as EtradeBank, etc.) 1%
Guaranty Bank 1%
Sources: Scarborough, 2011; GfK MRI, Market-by-Market 2011; Claritas, 2011.
Prepared for: Contact: Ivonne Kinser
Account Executive
214.523.4008, [email protected]
Houston, TX
Market Profile
DMA Rank: 10
Population: 6,333,391
Pop. Growth: (2010-2015) .09%
Households: 2,197,652
Total Investments: $196,859,929,579
Houston, TXMarket IntelligenceBanking/Financial Category
Houston, TX represents a $196.9 billion banking/financialmarket, ranking eighth among all 210 DMAs.
Houston, TX residents
Averaged 14.0 investment transactions in the past year.
66% use any type of banking services.
Spend an average of $576 on credit cards each month.
Banking ServiceHousehold Owns
401k plan 22%
529 plan/college savings plan 5%
Auto loan 21%
Certificates of Deposit (CDs) 15%
Checking account 77%
Debit card 57%
Home Equity/Improvement Loan 5%
Home mortgage 29%
IRA (Individual RetirementAccount) 18%
Money market account 15%
Online banking 29%
Online bill paying 28%
Personal loan 5%
Refinance home mortgage 2%
Savings account 63%
Professional Services Used
Accountant 10%
Check cashing 9%
Discount stockbroker 3%
Financial planner 13%
Full-service stockbroker 9%
Online investing/stock trading 6%
Investments householdhas (HHLD)
Any investment 49%
Bonds 14%
Money market funds 19%
Mutual funds 24%
Second home orreal estate property 12%
Stocks or stock options 29%
Other security or investment 13%
Banks/Credit Unions
Chase 35%
Bank of America 23%
Wells Fargo 19%
Capital One Bank 7%
Amegy Bank 6%
Wachovia 5%
BBVA Compass 5%
Citibank 3%
Internet bank (such as EtradeBank, etc.) 3%
Comerica 1%
IBC Bank 1%
Sources: Scarborough, 2011; GfK MRI, Market-by-Market 2011; Claritas, 2011.
Prepared for: Contact: Ivonne Kinser
Account Executive
214.523.4008, [email protected]
San Antonio, TX
Prepared for: Contact: Ivonne Kinser
Account Executive
214.523.4008, [email protected]
San Antonio, TX
Market Profile
DMA Rank: 36
Population: 2,446,839
Pop. Growth: (2010-2015) .08%
Households: 855,639
Total Investments: $59,423,474,783
San Antonio, TXMarket IntelligenceBanking/Financial Category
San Antonio, TX represents a $59.4 billion banking/financialmarket, ranking 41st among all 210 DMAs.
San Antonio, TX residents
Averaged 7.0 investment transactions in the past year.
70% use any type of banking services.
Spend an average of $555 on credit cards each month.
Banking ServiceHousehold Owns
401k plan 17%
529 plan/college savings plan 4%
Auto loan 27%
Certificates of Deposit (CDs) 12%
Checking account 76%
Debit card 58%
Home Equity/Improvement Loan 6%
Home mortgage 27%
IRA (Individual RetirementAccount) 17%
Money market account 15%
Online banking 28%
Online bill paying 28%
Personal loan 10%
Refinance home mortgage 4%
Savings account 65%
Professional Services Used
Accountant 10%
Check cashing 10%
Discount stockbroker 2%
Financial planner 10%
Full-service stockbroker 5%
Online investing/stock trading 4%
Investments householdhas (HHLD)
Any investment 45%
Bonds 11%
Money market funds 16%
Mutual funds 19%
Second home orreal estate property 10%
Stocks or stock options 21%
Other security or investment 15%
Banks/Credit Unions
Bank of America 20%
Wells Fargo 18%
Chase 15%
Frost 6%
IBC Bank 6%
Broadway National Bank 4%
BBVA Compass 3%
Citibank 3%
Jefferson Bank 2%
Sources: Scarborough, 2011; GfK MRI, Market-by-Market 2011; Claritas, 2011.
Prepared for: Contact: Ivonne Kinser
Account Executive
214.523.4008, [email protected]