MMRSS Automotive Research

We covered all major areas of mobility industries, including :

Automotive Vehicle Manufacturers

Automotive Suppliers

Automotive Retail

Medium-Heavy Duty Trucks

Motorcycles, All-Terrain Vehicles (ATV) & Snowmobiles

Commercial, Off-Road & Construction Equipment

Agricultural & Farm Equipment Agricultural & Farm Equipment

Recreational Vehicles (RV)

Aerospace & Aviation Manufacturers

Oil & Gas

Shipping, Freight & Logistics

Mass Transit

Marine & Personal Watercraft (PWC)

Services

• Specialized surveys in all industries include...

Customer satisfaction

Brand loyalty

Product assessment

Future planning issues

Mystery shopping

Consumer shopping patterns

New product buyers

Product testing

• Focus group research includes:

Male and female moderators

Regular length sessions and mini-sessions

Product workshops

• Dealership Development and Design Surveys

Building and Community Development

Employee Surveys  

• Proprietary vehicle clinic research includes…

Pre and post launch

Static only

Static and dynamic

Ride and drives

Clinic Tests

A consolidated management of all our applications:

• Design and positioning tests • Drive tests • Fly in Targets from foreign Countries • Fly-out

Respecting the targets requested, logistic organization, data processing in real-time and a thorough analysis of the results obtained, establishing the steps which guarantee the best results in the short period of time necessary to realize a Clinic.

Creative sessions, workshops

The use of heuristic techniques, applied to the development of

products, services and advertising campaigns (ADV Test)

Valid integration between specialists and consumers.

Qualitative research (focus groups and in-depth)

The exciting participation of the interviewees is fundamentally important for the success of the focus groups, to

render their contribution dynamic, precise and perceptively constructive.

Customer satisfaction test

The organization of Customer satisfaction privileges quantitative methods in gathering and studying information. The choice of the best method - by mail or by phone - is decided together with the client taking in consideration the following key points:

The target of consumers.

The adopted samples.

The comparison with other surveys

A network of "specialized mysterious clients" spread throughout our National territory and our continuous monitoring allow us to manage complex projects from a logistic point of view and fulfill the goals.

These Research tools are an efficient complement to the process of managing the overall quality.

Mystery shopping and service

C.A.P.I. (Computer Assisted PersonalInterview)

Here is what we can offer:• A light structure of 35 LapTop and 120 interviewers spread

all over India

• Every LapTop has multimedia features, this allows us to offer multimedia stimulus to the respondents: Picture, Audio, Video clips; Voice Recording System.

• We have the possibility to include in our Hardware network some Pen Top to allow a self compiled questionnaire.

• A Fieldwork network with a history in Automotive marketing. Involved B2B, high class services and goods. Our net of interviewers works also on traditional paper support (P.A.P.I,)   

C.A.T.I.(Computer Assisted Telephone interview)

A clear definition of roles and responsibilities, a transparent management of the steps of the project, a constant monitoring on the activities, a sharing of intermediate output and performance index, let the partnership of the two Companies be winning in many international projects.

Differentiators• In-depth global and regional industry knowledge

• Rapid industry consumer and business-to-business research capabilities

• Special consumer panels focused on unique transportation products • Experience in migrating phone and mail tracking studies to Internet

methodologies

• In-house marketing sciences and advanced analytics experts • Knowledge of key market drivers and extensive industry

knowledgebase

Panels

This exclusive, proprietary market research sample resource includes each consumer’s vehicle fleet by brand, nameplate, transaction type and purchase intention timing for two vehicles within their household. It serves as an excellent source for targeted sample and is projectable to the Indian population. This specialty panel is a subset of the Regional Transport Office database and is used to conduct some of today’s most advanced market research.

Representative Assignments

• Market Research and Industry Trends Analysis

Market Analysis of Aftermarket HVAC Components Market Assessment of Standard Electrical Components in the Automotive Industry Climatic Conditions and the Impact on Electric Vehicle

CFC-12 Phase-Out Analysis and Projected Rate of R-134a Retrofits

An Analysis of the North American Diesel Engine Market

An Evaluation of Automotive Related Engineering Research at U.S. Universities Trends in Automotive Audio Systems Trends in On-board Vehicle Communication Systems

A Strategic Analysis of Computerized Diagnostic Equipment

Child Restraint Systems: Trends and Technology

Trends In Automotive Glass Technology

An Analysis of the Automotive Switch Market The Effect of the Gulf Crisis on Material Cost and Availability

A Market Assessment of the North American Catalyst Business • Strategic Planning

An Analysis of Business Performance Trends among Automotive Suppliers: A Strategic Perspective

Strategic Positioning for the 21st Century: Industry Dynamics and Systems Integration Supplier Opportunities into the 21st Century

Supplier-Supplier Partnering: Opportunities and Trends

Winning Strategies for Supplier Partnering

Corporate Image and Capabilities Assessment

The Development of a Strategic Supplier Alliance Program Sales Force Effectiveness Audits

Market Entry Strategy for a Luxury Vehicle Division

Automotive Dealership Strategic Business Plan

Strategic Dealership Issues: A Battle Plan For Survival In The 90's

Automotive Service 2000: Challenges and Opportunities

A Strategic Assessment of Dealer Computer Systems

A Strategic Assessment of the Indian Supplier Industry

Our Clients

FMCG ICT Pharmaceutical Others

Johnson & JohnsonUnileverKellogg’sNestleGeneral MillsProcter & Gamble

Hewlett PackardMicrosoftDellNokiaIntelIBMYahooCiscoMotorolaSiemensAlcatel-LucentKaspersky Lab

GlaxoSmithKlineNovartisRanbaxyBayerSanofi-AventisAstraZenecaBristol-MyersAbbott Labs

British AirwaysLufthansaLevisFeminaToyotaCastrolVodafoneICICIVisaJaguarDeloittePro-Mexico