mmp overview marketing coaching
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Overview of the marketing coaching process and services.TRANSCRIPT
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Marketing Services for Growing Businesses
May 2010By Ginger Merkle
MMP, Inc.
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AgendaWhat we doMarketing coachingTactical marketingMarketing research Strategic marketing plansCustomer value propositionBranding review – web and traditionalEvent marketingSocial media adviceAbout us
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What We DoWe work with small and medium sized
businessesTo help businesses generate more leads, sales,
revenue and profit.To provide local, simple and straightforward
assistance.To teach business owners how to do their own
marketing.We coach businesses in effective marketing
techniques for their unique company.We draw on a network of trusted local
partners if you need additional assistance.
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Marketing Coaching ProcessMMP helps small and medium businesses
identify and implement specific plans to grow their business
We build a one page plan with you to identify your challenges and your top business objectives
Next we provide guidance and coaching on a weekly basis to set action times and help you achieve the objectives you’ve set in place
This simple method lets you leverage proven business and marketing processes to grow your business.
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One Page Marketing PlanOne-page plan helps focus your sales efforts
Your unique strengths and growth potentialCompetitive weaknesses which give you advantageBuild compelling selling proposition
Identify unique message and customer who most benefitsGet specific: type of company, industry, customer
size, decision maker, pain pointUnderstand competitive advantage: Issues driving
purchase, brand, positioning, pricing, packaging, services, distribution models
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Tactical MarketingOnce the plan is completed, we help you build
effective marketing tactics.Identify best marketing activities and set your
budgetAwarenessDemand generationEnablement
Tactics may include:Traditional – advertising, direct mail, seminar,
newspapers, radioElectronic – Internet advertising, email, webinar,
social media techniques, mobile advertising
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Do I Need Social Media Marketing?If you’re wondering how or if you should be
engaged with social media, we can help:Engaging social media for appropriate
business promotionHow to avoid pitfallsSearch engine marketing and Google AdWordsBloggingIntegrating web site, Facebook, LinkedIN,
Twitter to promote your business
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Other ServicesWe offer additional services which may be helpful
for your specific needs:Marketing ResearchBranding and Identity ReviewMessaging and Collateral DevelopmentEvent Marketing
In addition, we team with local businesses who can help you in your other business needs:Talent acquisition and developmentWeb page creating and SEOTelemarketingMore…
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About UsGinger Merkle, principal at MMP, Inc. brings
decades of business acumen and marketing planning experience
Former IBM marketing management professional focused on the growing partner companies
Proven process to build effective marketing plans for growth
Streamlined process delivers value at reasonable costs
Coaching skills to help you learn to manage your marketing activities to success
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Next StepsComplimentary initial one-hour
coaching session
Call today!Merkle Market Planning, Inc.Raleigh, NCO: 919-832-0937 M: [email protected]
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Backup
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Marketing ResearchWeb-based research for:
Competitive analysisMarketplace trends
Businesses and prospect lists for targeted marketing
Paid searches and leveraging analyst research forDetailed market analysisSize of market opportunities
Primary research and web-based surveysData and trend analysis and recommendations
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Branding and Identity ReviewEvaluate and make recommendations to
improve:NamingCharacteristics and personalityConsistencyShapes and Colors – LogosMarketing collateral and sales
enablement materials
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Messaging and Collateral DevelopmentCraft a statement of value that resonates with the
potential customer and compels them to act on the offerArticulate key messages which resonate with target
audience(s)Modify key messages for target audience which will
be key marketing focus / new growth areaIdentify actionable elements of messages
Identify materials needed for sales collateral: flyers, spec/bio sheets, proposals, direct mail, customer success stories, promotional items, newsletters, blogs, etc.
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Event MarketingFrom an hour’s meeting to a full-blown
executive conference, we connect you with trusted resources
Focus “Lights, Camera, Action” on your special event
Presentation development availableKodak Theatre
Event