Upload File

mm credentials 2

9
1 1 Mark began his career on the crea0ve side of a small adver0sing agency in Lexington, Kentucky and has since gone on to work and lead in variety of roles from art director, to account director, to brand strategist at several world class firms covering adver0sing, interac0ve and retail design. He also spent four years as Execu0ve Director of Marke0ng for Longaberger Baskets and Home Accessories managing mul0ple business areas responsible for all primary marke0ng ini0a0ves including brand communica0ons, sales field communica0ons, mul0‐channel marke0ng and events. While at Longaberger Mark reinvented several key aspects of their marke0ng, refining and amplifying emo0onal connec0ons to the brand. Mark’s approach was two fold— first gain insight into the needs and desires of customers using consumer panels to test and review products and messaging on an on‐going basis and second, channeling these insights to talented teams, aligned around common objec0ves. This approach resulted in the successful launch of several new product categories such as food, handbags and jewelry. Another accomplishment of Mark’s tenure at Longaberger was vastly improved opera0ons resul0ng in significantly reducing expenses while tripling catalog distribu0on and genera0ng record aKendance at company events. In 2007 Mark came back to the agency side taking on role of Director of Consumer Environments for one of the world’s leading retail design firms. There Mark led a mul0disciplinary team of designers, strategist and account management people in the development of insight driven, innova0ve marke0ng programs for the world’s leading brands. While consul0ng in retail Mark has developed a passion for organiza0onal improvement and best prac0ces around innova0on. Mark holds a Bachelor’s Degree in Fine Art, from the University of Kentucky. While focusing on pain0ng, sculpture, photography and filmmaking Mark learned the keys to a produc0ve crea0ve process and became accomplished at evalua0ng and cri0quing ideas in various formats and media. The art program was also where Mark first began to flush out his abili0es as a storyteller and marketer of crea0ve concepts, becoming the only student in the Bachelor’s program to successfully hold a solo gradua0ng show. MARK A. MILLER

Upload: mark-miller

Post on 22-Jan-2018

117 views

Category:

Documents


0 download

Report

TRANSCRIPT

Page 1: MM Credentials 2

1

1

Markbeganhiscareeronthecrea0vesideofasmalladver0singagencyinLexington,Kentuckyandhassincegoneontoworkandleadinvarietyofrolesfromartdirector,toaccountdirector,tobrandstrategistatseveralworldclassfirmscoveringadver0sing,interac0veandretaildesign.HealsospentfouryearsasExecu0veDirectorofMarke0ngforLongabergerBasketsandHomeAccessoriesmanagingmul0plebusinessareasresponsibleforallprimarymarke0ngini0a0vesincludingbrandcommunica0ons,salesfieldcommunica0ons,mul0‐channelmarke0ngandevents.WhileatLongabergerMarkreinventedseveralkeyaspectsoftheirmarke0ng,refiningandamplifyingemo0onalconnec0onstothebrand.Mark’sapproachwastwofold—firstgaininsightintotheneedsanddesiresofcustomersusingconsumerpanelstotestandreviewproductsandmessagingonanon‐goingbasisandsecond,channelingtheseinsightstotalentedteams,alignedaroundcommonobjec0ves.Thisapproachresultedinthesuccessfullaunchofseveralnewproductcategoriessuchasfood,handbagsandjewelry.AnotheraccomplishmentofMark’stenureatLongabergerwasvastlyimprovedopera0onsresul0nginsignificantlyreducingexpenseswhiletriplingcatalogdistribu0onandgenera0ngrecordaKendanceatcompanyevents.

In2007MarkcamebacktotheagencysidetakingonroleofDirectorofConsumerEnvironmentsforoneoftheworld’sleadingretaildesignfirms.ThereMarkledamul0disciplinaryteamofdesigners,strategistandaccountmanagementpeopleinthedevelopmentofinsightdriven,innova0vemarke0ngprogramsfortheworld’sleadingbrands.Whileconsul0nginretailMarkhasdevelopedapassionfororganiza0onalimprovementandbestprac0cesaroundinnova0on.

MarkholdsaBachelor’sDegreeinFineArt,fromtheUniversityofKentucky.Whilefocusingonpain0ng,sculpture,photographyandfilmmakingMarklearnedthekeystoaproduc0vecrea0veprocessandbecameaccomplishedatevalua0ngandcri0quingideasinvariousformatsandmedia.TheartprogramwasalsowhereMarkfirstbegantoflushouthisabili0esasastorytellerandmarketerofcrea0veconcepts,becomingtheonlystudentintheBachelor’sprogramtosuccessfullyholdasologradua0ngshow.

MARK A. MILLER

Page 2: MM Credentials 2

2

2

Client Relationships

1. Consumer Strategies

2. Innovation and Ideation

3. Retail Design

4. Branding

Page 3: MM Credentials 2

3

3

1. Consumer Strategies

SelectComfort–AWerthesuccessfulprototypingandrolloutofanewstorethatincreasedsalesbyupto30%,myteamandIwereaskedbySelectComforttolookattheevolu0onofthebrandandtheirconsumer.Theoutcomeresultedinthestrongerintegra0onofmarke0ngandpromo0onsintothestoreenvironmentaswellasthedevelopment,designandlaunchofnewproductsandaccessoriesthatcon0nuetoredefineagoodnightssleepanddeepencustomerloyalty.

JohnsonandJohnson–AsoneoftheworldsleadingCPGcompanies,JnJisalwaysworkingtopreservecategoryleadershipwithbrandslikeBand‐AideandNeosporinattheshelflevel.Undermymanagementandaccountdirec0on,strategistdevelopedcomprehensivefieldstudiesinmul0plemarketsthatu0lizedinnova0veshopperethnographybuilttoclosegapsandques0onsraisedinquan0ta0vestudies.Theoutcomewasac0onableinsightintohowconsumersweretalkingabouttheproductsandtheirusage,aswellaskeypercep0onsaboutthebrandsthatwereinfluencingpurchasedecisions.TheseinsightsallowedJnJtoelevatetheirpresenceacrossmul0plecategoriesinmajormassretailers likeTargetandWal‐Mart.

HomeDepot–Inthefaceofdecliningprofitsandincreasedcompe00on,HomeDepotaskedustotakeafreshlookatthecustomerexperience.Lookingatanalogousbrandsandretailexperiencesincombina0onwithshopperinterceptsandsynthesisofexis0ngdata,myteamhasbeguntolaythefounda0onfornewwaysofthinkingatHomeDepotthatarehelpingthemincrementalimprovementtoplannagramsandin‐storemerchandisingintheshorttermandmoretransforma0onalchangeinthelongtermthatwouldincludewholenewstorefootprintsandprototypes.

Page 4: MM Credentials 2

4

4

HumanaHealthcare–Entrenchedinacommodi0zedindustryandbureaucra0cculture,HumanahascommiKeditselfinrecentyearstosignificantorganiza0onalandculturalchange.WorkingprimarilywiththeInnova0onandMarke0ngteams,wedevelopedagroundbreakingthree‐dayworkshopandinternalcommunica0onscampaignthatdemonstratedtheimportanceandpowerofconnec0ngemo0onallywithhealthcareconsumers.Asapartofthisuniqueini0a0vemyteamdevelopedbranding,messaging,andprogrammingthathelpedareasacrosstheorganiza0onbecomegroundedinthefundamentalissuesconsumersarefacingandhowtobegintolookdeeperforinsightsandanswers.

Nestle–Wedesignedandimplementedarigorousethnographicstudythatworkedtouncoverthekeymo0va0onsandfactorsinvolvedwithmealprepara0onandservinginthehome.Inaddi0ontoprobingforconsumerinsightsviaacombina0onofin‐homeshadowingandobservingsubjectswhilegroceryshopping,myteamdevelopedauniqueapproachtoprototypingandproductorganizingprinciplesthatallowedNestletoquicklyandeffec0velytestmul0pledirec0onswithoutincurringagreatdealofcosts.

2. Innovation and Ideation

Page 5: MM Credentials 2

5

5

CocaColaCompany–WhenCocaColalookedtodevelopaglobalini0a0vetorevitalizeandextendtheSpritebrand,theyenlistedmyteamtodesignandcoordinateauniquethreedayworkshopthatchallengedglobalexecu0vesandmarketerstoexplorearangeofexperiencessuchasthenaturalworld,Asianmedicineandmys0cismandvariousyouthsub‐culturesinordertosourcenewwaysofthinkingaboutthebrand.Theresultwasovertwentynewflavor,packagingandmarke0ngideasbeingcreatedandrefinedinamaKerofweeks.

Pepsi–InordertoincreasesalesthroughkeyaccountTacoBell,Pepsiaskedustodevelopanewwaytomaketheexperienceofselfservesodafountainsamorecompellingdrawforconsumers.Theresultwasamobileprototypesodasta0onPepsiwasabletodisplayatmul0plesalesconferencesinordertoexciteandinspirecorporateexecsatTacoBellaswellastheirfranchisees.

2.1 Innovation and Ideation

Page 6: MM Credentials 2

6

6

TargetCorpora<on–RecentlyTargetwentlookingforapartnertohelpthemredesigntheirsoW‐linesandhomegoodsdepartments.Myconsumerenvironmentsstudiowereul0matelyselectedandembarkedonfastmoving,collabora0veprocesswithTargetsinternal merchandisingteamsinordertoquicklyassesskeychallengesandopportuni0es.Theresultswerenewfixtureelements,carefullyintegratedvisualcommunica0onandbrandimageryandinnova0vedisplaysystemsthathelptobuildandexpandonthepoweroftheTargetexperience.

HSBC–Wedevelopedastrategicandpragma0capproachtohelpHSBCconverthundredsofnewlyacquiredbranchloca0onstoaccuratelyreflectthepowerandpromiseoftheirglobalbrand.Theresultwas0eredandscalablearchitecturalelementsthatcouldbeimplementedaccuratelyandasquicklyaspossible.

3. Retail Design

Page 7: MM Credentials 2

7

7

Sears–StrugglingdepartmentstoreSearsengagedmystudiototakeadeepdiveontheirexis0ngconsumersegmenta0onandbegintoexplorepoten0alnewcustomerjourneysandexperiencestohelpreinventboththeSearsandKmartbrands.ForSears,theresultswereanin‐storefocusonservicebeyondthepurchase,whichalwayshasbeenakeystrengthforthebrand.Incorpora0ngpavilionsintoeachdepartmentallowedconsumerstoplan,researchandpurchaseinauser‐friendlyseang.

Kmart–Withabrandthathasslowlydeclinedinthefaceofincreasedcompe00on,Kmartworkedwithmyteamtodevelopsomedis0nc0ve addi0onstoitstradi0onalshoppingexperience.Leveragingthesimpleandapproachableheritageofthebrand,mydesignteamdevelopeda“marketplace”conceptthatservedtocreateadynamicandopenshoppingexperienceinthecenterofthestore,supportedwithfreshaddi0onstofoodandservicessuchasmini‐spaandcaféareas.

3.1 Retail Design

Page 8: MM Credentials 2

8

8

3.2 Retail Design

ColumbiaSportswearCompany–ForColumbiathechallengewasbringingthepersonalityandcharacterofthebrandtolifeacrossthevarietyofretailpartnersandenvironments.Mystudiodevelopedcrea0vefixturesandbrandelementsthathelpCSCtoincreasetheiroverallpresenceacrosstheglobe.

CarolinaPanthers–NFLfranchisetheCarolinaPanthershiredmyteamtodevelopaproprietaryrestaurantconceptthatembracedthelocalcultureandconnectedemo0onallywiththeirfanbase.Theresultwasafullyrealized,downhomeBBQShackrightwhereyou’dnormallyjustbuyahotdog.

Levis/Dockers–LevisisrelaunchingtheDockersbrandtobeKerreflectit’sSanFranciscorootsandappealtoslightlymoresophis0catedaudience.Mystudioworkedtheirbrandteamstodesignshop‐n‐shopconceptsthatembodiedtherevitalizedbrandandhighlightednewstylesandmessaging.

Dell–Aspartofmul0‐facetedagencyofrecordpartnershipworkingonallaspectsofDell’smarke0ng,mystudiofocusedonin‐storemerchandisingprogramsthat0edseamlesslytoon‐goingadver0singandpromo0ons.Deliveringreal‐0memessagingandcampaignintegra0onacrossmul0pleretailpartners,ensuringthatcustomerswereengagedandpulledthroughtopurchaseoncetheyarrivedinthestore.

Page 9: MM Credentials 2

9

9

4. Branding

NFL–TheNa0onalFootballLeaguelicensesit’sbrandtothousandsofproducts,fromclothing,totoys,tohomeappliancesandbeyond.Preservingthecredibilityoftheleaguewhilecommunica0ngtheNFLbrandacrosssuchavarietyofproductsisanongoingchallenge.MyteamofstrategistanddesignersworkedcloselywiththeNFL’sinternalmarke0ngandmerchandisinggroupstoclarifythebrandpromiseofNFLlicensedproductsandtoestablishaclearhierarchyacrossitemsandcategories.Theoutcomewasabrandarchitectureandpackagingsystemthatsegmentedproductsintocleargood,beKer,bestlevelsmakingshoppingeasierforconsumersandgoingtomarketeasierformanufacturersandretailers.

Adidas–Withthelaunchoftheir“ImpossibleIsNothing”campaign,myteamandIworkedtointegratethetoneofthenewcampaignintotheirretailoutletstoresviavisualcommunica0onsinasimpleandefficientway.TheresultwasreducedcluKerandredundantsignageincombina0onwithstrongeruseofdrama0cimagerythatbeKerreflectedtheprimarybrandcampaign.

Dick’sSpor<ngGoods–Aspartoftheirsubstan0algrowth,DSGpurchasedthelicensingrightsfortheFieldandStreambrand.Weworkedcloselywiththeinternalmarke0nggroupstohelpthemrefinethebrandandshapethedirec0onofthelineaswellasit’sroleinthestore.Theoutcomewasanewiden0tyandpackagingsystemthathelpedDSGtransi0onmajorityoftheirhun0ngandcampingcategorytodeeper,moreemo0onallycrediblebrand.


CREDENTIALS · 2020. 8. 19. · 2.CREDENTIALS forms for this 2020 Annual Communication of the Grand Lodge are on page two. As secretary of your lodge, you should see that the credentials

1.Attacker targets workstations en masse 2.User running as local admin is compromised, attacker harvests credentials 3.Attacker uses credentials

L - tridonic.ru · C10 C13 C16 C20 B10 B13 B16 B20 Inrush current Installation Ø 1.5 mm 2 1.5 mm 2 1.5 mm 2 2.5 mm 2 1.5 mm 2 1.5 mm 2 1.5 mm 2 2.5 mm 2 Imax Time LC 35W 250mA fixC

Storing PKI Credentials - Cisco...Storing PKI Credentials Publickeyinfrastructure(PKI)credentials,suchasRivest,Shamir,andAdelman(RSA)keysandcertificates canbestoredinaspecificlocationontherouter

Brandwidth credentials july (compressed 2) 2016

2 · PDF fileOgólne informacje: Standardowa grubość 2 mm 2 mm 3 mm 4 mm 5 mm 6 mm 8 mm 10 mm 12 mm ... · budownictwo: ochrona ścian i podłóg przed wilgocią,

MALOPRODAJNI CJENIK 09/2018 - conty.hr · 10 16 18 25 23/1 23/1 23/2 28/2 42/2 0,8 3/4 mm mm mm mm mm mm mm mm mm mm mm 1 116 FS01 Bijela korpus glatka 1 64,00 4,80 2 103 FS01 Bijela

Criterion 2.A Faculty Credentials Reportselfstudy.southernwv.edu/sites/default/files/faculty_credentials_report.pdf · 1 Criterion 2.A Faculty Credentials Report In response to the

These Are My Credentials 1196882914687974 2

Nicodemus and Jesus (3:1-21) Credentials of Nicodemus (1) Credentials of Nicodemus (1) Confession of Nicodemus (2) Confession of Nicodemus (2) Command

NOVIDAD - HomeStar · 70 mm 7 0 mm 32 mm 3 2 mm 46 mm 4 6 mm 60 mm 6 0 mm 80 mm 8 0 mm 95 mm 9 5 mm 70 mm 7 0 mm 35 mm 2 6 mm 36 mm 4 2 mm 9 0 mm 95 mm TETOS EPS …

MM Overview 2-MM

Credentials Jan052009

STATEMENT OF CREDENTIALS JANUARY 2013 NASmoffattnichol.weebly.com/uploads/1/2/8/3/12830929/credentials.pdf · STATEMENT OF CREDENTIALS JANUARY 2013 ... specialised port disciplines

Digital Credentials for Micro-Credentials

Exxpand Energy Credentials (2)

Credentials 2

EN IT FR - Whirlpool EMEA · 3 483 mm 553 mm +1 30 mm 0 54 mm 510 mm A R = Min. 6,5 mm Max. 8 mm 490 mm 560 mm 0 +2 0 +2 513 mm 583 mm 0 +2 0 +2 6 mm 560 mm 490 mm R = 11,5 mm R =

Y & R Credentials: Client Pitch (Part 2) - Coroflots3images.coroflot.com/user_files/individual_files/218448_4dqx8... · Y & R Credentials: Client Pitch (Part 2) Slide 44 ... current

Herb Garden - ArdoVLM · Herb Garden Open All Year Round Specifications (Stalk size) 0/2 mm , 1/3 mm, 2/4 mm, 4/8 mm, 4 mm, 6 mm, 1-6 mm 2/4 mm 2/4 mm 3 mm, 6 mm ... At VLM we source

Credentials for MK for MK.pdfMicrosoft Word - Credentials for MK.docx Author Matthew Vittal Created Date 10/2/2013 9:54:55 PM

COMPANY CREDENTIALS (2)

MixDigital Credentials Rus (2)

New A R = Min. 6,5 mm - Whirlpool EMEA · 2015. 6. 24. · 2 483 mm 553 mm +1 30 mm 0 580 mm 52 mm 510 mm A R = Min. 6,5 mm Max. 8 mm 490 mm 560 mm 0 +2 0 +2 513 mm 583 mm 0 +2 0

210 mm 145 mm 210 mm 280/180 mm 210 mm ... - Whirlpool EMEA · 2 483 mm 553 mm +1 30 mm 0 580 650 700 mm 52 mm 510 mm A R = Min. 6,5 mm Max. 8 mm 490 mm 560 mm 0 +2 0 +2 513 mm 583

C:UsersFrankDocuments00 BERNAERTS MUSIC - … · 2021. 2. 15. · mm mm mm mm mm mm mm mm mm mm mm mm mm mm mm mm mm mm mm mm mm mm mm mm mm mm mm " " " * +3+56 !)" $ - 2011 ) +,

CIÁN MAGENTA SÁRGA FEKETE FEHÉR · 2020. 12. 9. · 146 mm 3 mm 1 mm 3 mm 1 mm 51,5 mm 2 mm 299 mm 198 mm 2 mm nyomatlan 5 mm CIÁN MAGENTA SÁRGA FEKETE FEHÉR 5+2 mm 5,7+5 mm

Anonymous Credentials: How to show credentials without compromising privacy

Parent Canvas Accountsbuckalew.conroeisd.net/.../Parent-Canvas-Documentation.pdfIOS App for Canvas Enter your login credentials (Parent Access credentials): 1, Enter email 2. Enter

IT NORME DI SICUREZZA IMPORTANTE: DA LEGGERE E ...INSTALLAZIONE IT + 0560 mm 2 R = Max. 10 mm Min. 35 mm 560 mm+ 0 2 R = 11.5 mm 593 mm+ 0 2 + 0513 mm 2 Min. 480 mm Max. 492 mm 50

Fakulta materiálově-technologická - VŠB-TUO · 2018. 11. 6. · mm mm mm mm mm mm 2 mm mm mm mm mm 2 mm mm mm - 12B bez 1 1 , 3085 2309 , 3475 2621 , 3969 3020 , 4609 , 5466 4267

Credentials line 1 Credentials line 2 Credentials line 3 Credentials line 4 Credentials line 5 Delete this text and insert presenters name here

Teaching Credentials 1 teaching-credentials/) TEACHING

Acquire End-User Credentials...•Credentials,onpage34 •TroubleshootingAuthentication,onpage36 Overview ofAcquire End-User Credentials Server AuthenticationScheme SupportedNetworkProtocol

Intrim credentials rev 2