MKTG 406 - 2M

Rachel KennedyDaniel TestaJustine Yap

Malcolm Gray

What is an IPO?What is an IPO?- Initial Public Offering.

-First sale of stock by a private company to the public.

http://www.youtube.com/watch?v=qwKWwvRBiGk

Facebook’s IPOFacebook’s IPO-Filed with Securities and Exchange

Commission on Feb. 1st.

-IPO estimated at $5 billion.

-Does not include price and quantity of shares.

-Available for purchase May 2012.

DisadvantagesDisadvantages-Users are not loyal

- Product failures (ex. Facebook mobile app)- Lack of positive feedback from the users to

change- Clutter 

AdvantagesAdvantages-Facebook is social media

- Different apps are providing more information for marketers 

- Gives a number of businesses the ability to access the users information

9

References

9

Facebook Apps: Highlights of the 60 New Integrated Applicationshttp://mashable.com/2012/01/22/facebook-apps/http://techcrunch.com/2012/01/18/facebooks-new-timeline-app-platform-introduces-new-verbs-like-bought-want-and-love/ComScore: Facebook’s Share of Display Ads Reaches 28%http://mashable.com/2012/01/31/comscore-facebooks-share-ads/http://ca.finance.yahoo.com/news/disruptions-facebook-users-ask-wheres-172802619.htmlhttp://www.investopedia.com/terms/i/ipo.asp#axzz1ldTdNB9y

http://www.youtube.com/watch?v=-9tcC3d6608http://www.youtube.com/watch?v=_I-Aq8XVpU8&feature=endscreen&NR=1

http://www.jenfongspeaks.com/facebooks-bias-against-3rd-party-apps/http://mashable.com/2012/02/03/facebook-ipo-complete-guide/http://mashable.com/2012/02/01/facebook-here-are-the-35-things-that-could-kill-our-company/#461878-Poor-Content-Prioritizationhttp://www.youtube.com/watch?v=NVY_ZDbUvnwhttp://www.youtube.com/watch?v=qwKWwvRBiGkhttp://mashable.com/2012/02/02/facebook-ipo-online-advertising/Pinterest Link: http://pinterest.com/rachieannek/facebook-ipo/Twitter List Link: https://twitter.com/#!/rachieannek/facebook-ipo-3