mkt research part 2

8/7/2019 Mkt Research Part 2

1/20

Assignment


2/20

Find Out


3/20

Tata Sky had announced (Between 1/10/2009 to31/10/2009) thatthe priceofthe Service Package

shall be doubled after 31/10/2009.

Thesales duringthe period have jumped 23% abovethe prior forecasted levels.

Isit becauseoftheAd or anyother reasonsnotknown.


4/20

You are a Analystin a Marketing research

Department.

You have been requested tomake a forecastof

domestic automobile productionfor theforthcoming

calendar year and, fromthisforecast, tomake aforecastofthetotal tonnageofsteel thatwill be

used bythe automobilemanufacturers.


5/20

You have recentlychanged the logo and sloganfor

thecompany.

Youwould liketoknowifthesame has altered the

imageofthecompanyinthe peopleminds.

IfAny, Whatcould bethe altered perception &attitudinal changesofthe population.


6/20

The brand has been decliningin absolute level

ofsalesfor the pastfour consecutivemonths .

The productmanager for the abovecompany

has requested youto do a studyto determine

whysales have declined.


7/20

Thecompanyiscontemplatingtoenter the

Banking Industry.

Themanagement has requested a research to

find outifa potential existsfor such a

diversification and whatcould bethe distinct

advantagesfor thecompanyifa potential

exists.


8/20

Thecompany has repositioned Swiftfrom

Thecar for theYoung

tothecar For the peoplewho areyoung at Heart

You aregiven a tasktofind outifthe re-positioning hasworked .


9/20

Thecompany has recently launched a

Functional Food , which is anextensiontothe

current product line.

Thecompanywantstofind outifthenew

product has been ableto leveragethe Brand

equityofSaffola.


10/20

Thecompany hasobserved a big jump in revenueinthestaffingsolutions businessfor Nov & Dec,09.

Theywould liketofind outifthesameis duetoincreased marketing activityor revival inthemarket

or windingup ofanymajor competitor or a shiftfromemploying permanenttotemporaryworkersinthecompaniesor anyother reason.


11/20

Thecompany has been doing businessin Indiathrough somemarketing representativesfor aDecadeor so.

The Top Managementin US believethatnothingmuch has happened in India intermsofits presenceand marketshare. Itwould liketoevaluatethe

currentmarketingsetup in India and the possiblealternatives / opportunities availablefor MarketinginIndia, ascompared toitscompetitors. Would alsoliketoevaluate a owned enterprisestructureforIndia.


12/20

Thecompany has launched a Water purifier inthe Market.

After launch a lotofenquiries have beenreceived and recorded, butthesame havenotculminated intoorders.

Thecompanywishestofind outthe reasonforthesame .


13/20

Bose has always positioned itselfas a provider ofhigh Quality productintheAudio Spaceessentially

cateringtothe Upper / Upper Middle Class Segment.

Itis planningto launch a wide varietyofproductsessentiallyfor the Middle Middle Class Segment.

Itwishestoknowifthesamecould dilutetheimageofthe Brand


14/20

Thecompany has launched theAutomotive

Batteries and is aggressivelycompetinginthe

marketwith itscompetitors.

Itwishestoundertake a Perceptual mapping

ofthe Battery Market and evaluateits

positioningstrategy


15/20

The reserve bankofindia isworried over thepurchaseofhugequantitiesofgold bythe

chinesegovernment.

Isthesamecarried outwith a viewtoinvest

and earnsincethemetal is doingwell or isitstrategicin anysensewith india or isit beingused for hedgingor isitfor anyother reasonsunknown.


16/20

Thecompany has beeninthemarket

providing GSM servicesincertainspecific

markets.

Itwishestoundertake a Preference Mapping

studytofind outways and meanstoimprove

itscustomer base.


17/20

Thecompany has launched someenvironment

friendly practicesencouraging recyclingofe-

waste.

Thecompanywishestoknowtheextentto

which the perception has been altered about

thecompanyinthemindsofthecustomers

and the Public at large.


18/20

Thecompanywishesto realignitsinvestmentslookingintothefutureofclean and greentechnologies.

Itwishestoundertake a researchencompassingtrendsintheindustry and the

potential for its productson a longtermperspective and evaluateitscurrentinvestments and realignthesamewith regardtothefuture.


19/20

The bankwishestoexplore anopportunityto

replacethecurrent Brand Ambassador

Shahrukh Khanwith a Newone.

For thesameitwishestomeasurethe

possibleoutcometotheimageofthe bank.


20/20

ThegovernmentofMaharashtra has approved theFSI of3 for anynew redevelopment projectsforbuildingsolder than 50 yearsinthecityofMumbai.

Variousinstitutions are ascertainingtheimportanceofthis amendment and itsimplicationson reductioninunit priceofreal estate, availabilityofwater, more

degradationofinfrastructure, intra citymigrationofpopulation and other such outcomes

mkt research part 2

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