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Assignment

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Find Out

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Tata Sky had announced (Between 1/10/2009 to31/10/2009) thatthe priceofthe Service Package

shall be doubled after 31/10/2009.

Thesales duringthe period have jumped 23% abovethe prior forecasted levels.

Isit becauseoftheAd or anyother reasonsnotknown.

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You are a Analystin a Marketing research

Department.

You have been requested tomake a forecastof

domestic automobile productionfor theforthcoming

calendar year and, fromthisforecast, tomake aforecastofthetotal tonnageofsteel thatwill be

used bythe automobilemanufacturers.

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You have recentlychanged the logo and sloganfor

thecompany.

Youwould liketoknowifthesame has altered the

imageofthecompanyinthe peopleminds.

IfAny, Whatcould bethe altered perception &attitudinal changesofthe population.

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The brand has been decliningin absolute level

ofsalesfor the pastfour consecutivemonths .

The productmanager for the abovecompany

has requested youto do a studyto determine

whysales have declined.

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Thecompanyiscontemplatingtoenter the

Banking Industry.

Themanagement has requested a research to

find outifa potential existsfor such a

diversification and whatcould bethe distinct

advantagesfor thecompanyifa potential

exists.

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Thecompany has repositioned Swiftfrom

Thecar for theYoung

tothecar For the peoplewho areyoung at Heart

You aregiven a tasktofind outifthe re-positioning hasworked .

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Thecompany has recently launched a

Functional Food , which is anextensiontothe

current product line.

Thecompanywantstofind outifthenew

product has been ableto leveragethe Brand

equityofSaffola.

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Thecompany hasobserved a big jump in revenueinthestaffingsolutions businessfor Nov & Dec,09.

Theywould liketofind outifthesameis duetoincreased marketing activityor revival inthemarket

or windingup ofanymajor competitor or a shiftfromemploying permanenttotemporaryworkersinthecompaniesor anyother reason.

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Thecompany has been doing businessin Indiathrough somemarketing representativesfor aDecadeor so.

The Top Managementin US believethatnothingmuch has happened in India intermsofits presenceand marketshare. Itwould liketoevaluatethe

currentmarketingsetup in India and the possiblealternatives / opportunities availablefor MarketinginIndia, ascompared toitscompetitors. Would alsoliketoevaluate a owned enterprisestructureforIndia.

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Thecompany has launched a Water purifier inthe Market.

After launch a lotofenquiries have beenreceived and recorded, butthesame havenotculminated intoorders.

Thecompanywishestofind outthe reasonforthesame .

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Bose has always positioned itselfas a provider ofhigh Quality productintheAudio Spaceessentially

cateringtothe Upper / Upper Middle Class Segment.

Itis planningto launch a wide varietyofproductsessentiallyfor the Middle Middle Class Segment.

Itwishestoknowifthesamecould dilutetheimageofthe Brand

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Thecompany has launched theAutomotive

Batteries and is aggressivelycompetinginthe

marketwith itscompetitors.

Itwishestoundertake a Perceptual mapping

ofthe Battery Market and evaluateits

positioningstrategy

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The reserve bankofindia isworried over thepurchaseofhugequantitiesofgold bythe

chinesegovernment.

Isthesamecarried outwith a viewtoinvest

and earnsincethemetal is doingwell or isitstrategicin anysensewith india or isit beingused for hedgingor isitfor anyother reasonsunknown.

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Thecompany has beeninthemarket

providing GSM servicesincertainspecific

markets.

Itwishestoundertake a Preference Mapping

studytofind outways and meanstoimprove

itscustomer base.

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Thecompany has launched someenvironment

friendly practicesencouraging recyclingofe-

waste.

Thecompanywishestoknowtheextentto

which the perception has been altered about

thecompanyinthemindsofthecustomers

and the Public at large.

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Thecompanywishesto realignitsinvestmentslookingintothefutureofclean and greentechnologies.

Itwishestoundertake a researchencompassingtrendsintheindustry and the

potential for its productson a longtermperspective and evaluateitscurrentinvestments and realignthesamewith regardtothefuture.

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The bankwishestoexplore anopportunityto

replacethecurrent Brand Ambassador

Shahrukh Khanwith a Newone.

For thesameitwishestomeasurethe

possibleoutcometotheimageofthe bank.

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ThegovernmentofMaharashtra has approved theFSI of3 for anynew redevelopment projectsforbuildingsolder than 50 yearsinthecityofMumbai.

Variousinstitutions are ascertainingtheimportanceofthis amendment and itsimplicationson reductioninunit priceofreal estate, availabilityofwater, more

degradationofinfrastructure, intra citymigrationofpopulation and other such outcomes